WebVetted
+ New  
Site icon
domain

Blueapron.com (Domain) Investigation Report

Generated on Feb 23, 2026

Recommendation
Caution
Overall Summary
Suspicious
  Why we think so? 

Blue Apron is a U.S.-based meal kit delivery service with a strong online presence and about 2.1 million monthly visits. It offers cooking ingredients and recipes intended to make meal preparation easier. The domain uses well-known technology and payment services, has a long-established registration since 2002, and maintains valid SSL certification. It operates physical locations rated moderately on Google, with open daily hours. Recent news coverage is generally positive, focusing on brand upgrades and customer experience. However, customer complaints mainly involve billing disputes, delivery failures, poor food quality, and service issues. There is no evidence of fraudulent activity or scams reported. Blue Apron has faced several lawsuits related to investors, labor, and product safety, mostly settled or historic. Overall, the domain shows standard business risk typical for subscription services, with no significant scam signals.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
78%

Risk Insights

🛡️

Established Domain with Strong Tech Stack

  • Registered since 2002 with reputable registrar
  • Valid SSL certificate active until May 2026
  • Uses mainstream analytics and payment technologies
⚠️

Customer Service and Billing Concerns

  • Numerous billing and refund complaints at BBB
  • Many complaints unresolved, impacting trust
  • No scam evidence but service issues risk user dissatisfaction
📍

Active Business with Verified Locations

  • Physical locations with moderate Google ratings
  • Operates daily with customer access phone and email
  • Engaged brand presence in recent news articles

Category Scores

Red Flags & Warnings

  • Significant number of billing, delivery, and refund disputes reported by customers.
  • Many complaints remain unresolved or partially resolved, indicating customer service weaknesses.

Detailed Checks & Insights

0-100 Scale

Domain registration and SSL validation

Score: 90
Passed

"Long registration age and proper SSL usage indicate legitimacy."

Reason: The domain is registered since 2002 with MarkMonitor, a reputable registrar, and has a valid SSL certificate with recent issuance in 2026.

Traffic volume and engagement

Score: 85
Passed

"Traffic metrics match known and expected user interest for a meal kit delivery service."

Reason: Blue Apron receives about 2.1 million monthly visits predominantly from the U.S., with normal bounce rate and session durations consistent with an active business website.

Technical infrastructure and technologies

Score: 85
Passed

"Adopting standard reputable tools supports trustworthiness and operational stability."

Reason: Uses recognized advertising, analytics, payment, and hosting technologies including Google Analytics, Squarespace Commerce, and Klarna payment services.

Customer complaints and reputation signals

Score: 40
Failed

"While not confirming fraud, these issues suggest service reliability problems warranting caution."

Reason: Customer complaints at BBB reveal frequent billing, delivery, refund, and support service issues, with many unresolved or partially resolved cases.

Legal and trademark status

Score: 70
Passed

"Legal background indicates operational risks but not ongoing scams."

Reason: No trademark conflicts found; lawsuits mainly historic investor and labor disputes with no ongoing consumer fraud allegations.

Blacklist and phishing status

Score: 90
Passed

"Clean blacklist status confirms no current security risk flags."

Reason: No presence on phishing or crypto scam blacklists detected.

Physical location and local reputation

Score: 70
Passed

"Supports physical business presence and authentic operations."

Reason: Google Maps shows physical locations with moderate ratings (3.3 to 3.7 stars) reflecting typical customer experiences.

Your Next Steps

  • 1

    Check recent customer reviews beyond official sites to gauge current service quality.

  • 2

    Contact Blue Apron directly via verified emails or phones to confirm policies.

  • 3

    Monitor news and BBB for updates on legal or service status.

  • 4

    Consider trial orders to assess delivery and quality personally before long-term commitment.

  • 5

    Be cautious with billing and cancellation procedures due to reported complaints.

Key Evidence & Citations

📌 More checks:

🕵🏻 Keep vetting

🌐 Vet another Website »

Run another instant due diligence scan on any domain. Verify before you subscribe or shop!

 Verify escrow service URLs »

Fraudsters impersonate well-known escrow platforms or create fake ones so buyers wire money into their own accounts. Sca...

 Scrutinize stablecoin arbitrage promises »

Stablecoin arbitrage “teams” guarantee 3 percent daily yield by claiming access to insider liquidity. ScamAI evaluates t...

Community feedback

Not rated yet

0 reviews published

5 stars 0%
4 stars 0%
3 stars 0%
2 stars 0%
1 star 0%

Leave a review

Reviews

No public reviews yet. Be the first to share your experience.

Analyst Briefing

Get answers grounded in the sourced data. Citations like will link to the evidence locker.

Evidence Locker
// Waiting for data ingestion...

Evidence Locked

This raw JSON payload contains sensitive intelligence data .

Unlock
760 data points collected