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Baidu.com (Domain) Investigation Report

Generated on Feb 26, 2026

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Overall Summary
Safe
  Why we think so? 

Baidu.com is one of the world's largest Chinese-language search engines, ranking #18 globally with about 1.9 billion monthly visits. It mainly serves users in China and adjacent regions. The site uses well-known web technologies such as Apache, nginx, and Google Cloud, and supports major advertising and analytics tools tied to Baidu's ecosystem. Baidu.com is registered since 1999 under a reputable registrar with a valid SSL certificate and multiple trademark registrations protecting its brand across different tech and service categories. It has official physical presence listings, including Baidu USA in Mountain View, California. News sources report ongoing innovation with AI applications and partnerships worldwide. However, Baidu.com has faced criticism for scam advertisements and user complaints primarily around its advertising platform allowing fraudulent links, not for the domain itself being a scam. It has multiple active lawsuits and regulatory scrutiny related to content, trademarks, and securities. Despite occasional negative user and employee reviews on work culture and the quality of search results for non-Mandarin speakers, Baidu.com remains a highly trafficked and legitimate website with significant business and public profiles.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
83%

Risk Insights

🌐

High Traffic Major Chinese Search Engine

  • Ranks #18 globally with 1.9B monthly visits
  • Primary users from China and surrounding regions
  • Stable and mature technology infrastructure
⚠️

Scam Risks Related to Paid Advertising

  • Reports of fraudulent ads appearing within search results
  • User complaints about misleading promoted links
  • Domain itself not flagged as scam or phishing
✅

Strong Brand and Legal Protections

  • Multiple active trademark registrations in US and China
  • WHOIS and SSL info confirms legitimate ownership
  • Physical location and official contacts publicly available

Category Scores

Red Flags & Warnings

  • Numerous reports document scam advertisements and fraudulent links appear within Baidu's advertising platform, causing user complaints.
  • Employee reviews cite work culture issues and management problems that have been persistent over years, indicating internal challenges.
  • Baidu is subject to ongoing lawsuits and regulatory investigations in U.S. and China, including securities fraud claims and trademark disputes.

Detailed Checks & Insights

0-100 Scale

Domain Age and Registrar Reputation

Score: 95
Passed

"Long domain history with strong protections reduces risk of impersonation or fraud."

Reason: Domain registered in 1999 with MarkMonitor, a reputable registrar known for brand protection.

Technical Infrastructure

Score: 90
Passed

"Robust and modern technical stack supports site stability and security."

Reason: The site uses well-known server software and cloud services (Apache, nginx, Google Cloud).

Traffic Volume and Geography

Score: 90
Passed

"High volume and consistent direct traffic indicate genuine user base."

Reason: Approximately 1.9 billion monthly visits primarily from China, demonstrating major usage.

Blacklist and Safety Flags

Score: 85
Passed

"No active detection of direct scam or phishing risk."

Reason: Domain not present on crypto scam or Google Safe Browsing blacklists.

Contact Information and Social Presence

Score: 80
Passed

"Transparent contact points support legitimacy and accountability."

Reason: Official emails, phone numbers, and social accounts are publicly listed and active.

Trademark and Brand Protection

Score: 85
Passed

"Active legal protection of brand reduces impersonation risk."

Reason: Multiple live trademarks owned, covering software and technology services.

Scam and Complaint History

Score: 40
Failed

"Users should beware of paid ads; domain itself is not a fraud site."

Reason: Scam complaints pertain mostly to fraudulent ads within Baidu's search platform, not the domain per se.

Legal and Regulatory Issues

Score: 50
Failed

"Legal matters do not directly imply scam but affect brand reputation."

Reason: Baidu faces ongoing lawsuits and regulatory challenges especially around securities and trademark disputes.

Your Next Steps

  • 1

    Use caution when clicking on paid ads or promoted links within Baidu search results, as scam advertisements have occurred on the platform.

  • 2

    Verify important search results independently, especially if conducting non-Mandarin language queries or financial transactions.

  • 3

    Report suspicious content or scam ads encountered on Baidu through their official safety channels.

  • 4

    If concerned about trademark or legal disputes, consult the latest trademark filings and legal news related to Baidu.

  • 5

    For employment or service experience reviews, refer to multiple sources to get a balanced perspective.

Key Evidence & Citations

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