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Domain Investigation Report

Report generated: Dec 17, 2025

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autotrader.com

http://autotrader.com
Geo: unknown
Website: Site icon
Category: Domain
Recommendation
Proceed
Overall Summary
Safe
  Why we think so? 

Autotrader.com is a high-traffic U.S.-based online vehicle marketplace with about 27.6 million monthly visits. It offers new and used cars, trucks, and SUVs, plus tools like affordability calculators and instant cash offers. Technically, it uses reputable infrastructure like Akamai and Amazon Cloud services and implements robust security measures including valid SSL certificates. The domain is owned and operated by TPI Holdings, Inc., a well-known legal entity with several live trademarks on the "AUTOTRADER" brand. The site is not blacklisted for phishing or crypto scams, and Google Safe Browsing flags no risk. User reviews note typical complaints about customer service and fraud prevention challenges common to classified listing platforms. Autotrader provides clear contact channels and anti-fraud resources. Recent court cases involving privacy tracking claims were dismissed for lack of plaintiff standing, affirming the company's compliance in legal scrutiny. Overall, autotrader.com is a legitimate and well-established platform with some common marketplace risks but no direct scam indicators.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
90%

Risk Insights

🛡️

High Traffic and Strong Brand

  • Approximately 27.6M monthly visits primarily from the U.S.
  • Multiple registered trademarks owned by corporate entity
  • Robust infrastructure promotes stable service
⚠️

Common Marketplace Risks Present

  • User complaints about refund denials and third-party scams
  • Fraud prevention is challenging but acknowledged by the site
  • Customer service issues reported but some resolutions occur

Category Scores

Red Flags & Warnings

  • Multiple customer complaints about refund denials, poor customer service, and fraudulent inquiries via the platform.
  • Challenges in fraud prevention noted by users, due to scammer activities targeting sellers through listings.

Detailed Checks & Insights

0-100 Scale

Traffic Volume and Rank

Score: 90
Passed

Reason: The site receives about 27.6M visits monthly with a global rank around 1287, indicating high legitimacy.

Technical and Security Infrastructure

Score: 90
Passed

Reason: Utilizes reputable CDN providers like Akamai and Amazon, with a valid SSL certificate ensuring secure connections.

Domain Ownership and Trademark Status

Score: 95
Passed

Reason: Domain registered to TPI Holdings, Inc. with several live trademark registrations for AUTOTRADER.

Presence in Scam or Blacklist Databases

Score: 95
Passed

Reason: Domain not found on crypto scam blacklists or Google Safe Browsing phishing or malware lists.

Reputation and Customer Feedback

Score: 80
Passed

Reason: Customer complaints focus on refund and fraud issues typical in classified platforms; no indication the site itself is fraudulent.

Legal and Compliance Checks

Score: 90
Passed

Reason: Recent legal challenges related to privacy tracking were dismissed, indicating compliance with applicable laws.

Your Next Steps

  • 1

    Use Autotrader.com for vehicle searches but remain vigilant against third-party scams typical in classified listings.

  • 2

    Use provided official contact emails and phone numbers to report suspicious activity or fraud attempts.

  • 3

    Review terms of use and refund policies carefully before posting vehicle listings.

  • 4

    Avoid sharing sensitive personal information off-platform or in unsolicited communications.

  • 5

    If privacy concerns arise, review the site's privacy policies and note recent court rulings affirming its compliance.

Evidence & Citations

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