Amazon.co.uk (Domain) Investigation Report
Generated on Feb 27, 2026
Why we think so?
Amazon.co.uk is a major UK marketplace with about 383 million monthly visits and ranks 4th in the UK for e-commerce. It uses reliable technologies including Amazon Web Services and Adobe Marketing Cloud. Official contact emails and social media handles are available. The domain's SSL certificate is valid and managed by a trustworthy registrar. Multiple live trademarks protect the Amazon brand. Google Safe Browsing and crypto scam databases show no red flags. Some UK customers report delivery delays and customer service issues, but overall ratings exceed 4.6/5 from 13,000+ reviews. There are frequent scams impersonating Amazon via phone and email, so user vigilance is advised. The site has verified corporate locations and warehouses across the UK. Several ongoing UK legal disputes involve competition law and trademarks, with no proven fraud on the domain itself.
Risk Insights
Strong Technical and Business Foundation 🛡️
- High monthly visits indicate strong user trust.
- Uses reputable cloud and marketing technologies.
- Domain SSL is valid and secure.
Customer Satisfaction is High but Some Issues Remain
- Average rating 4.66/5 from 13,445 reviews.
- Common complaints about delivery and service delays.
- Refund and return processes occasionally problematic.
Watch Out for Scams Pretending to be Amazon
- Phone and email scams impersonate Amazon UK.
- Scammers use urgent fraud alerts and fake calls.
- Always verify identity on official sites.
Category Scores
Red Flags & Warnings
- Frequent impersonation scams targeting Amazon UK customers via phone and email harms user trust.
- Customer complaints include delivery delays, refund issues, and mixed effectiveness of customer service.
Detailed Checks & Insights
0-100 Scale
Domain Technical and Traffic Analysis
Score: 90
Domain Technical and Traffic Analysis
"Underlying tech stack uses reputable services like Amazon AWS and Adobe."
Reason: Domain traffic is high (~383M visits/mo) and ranks well in UK market on SimilarWeb, indicating authenticity.
Contact and Ownership Verification
Score: 85
Contact and Ownership Verification
"Whois shows domain controlled by Amazon.com, Inc with correct DNS and SSL certs."
Reason: Official business emails and social media links confirm identity and availability of support channels.
Brand Trademark and Legal Checks
Score: 85
Brand Trademark and Legal Checks
"Some ongoing legal disputes relate to business practices, but no indication of fraud."
Reason: Multiple live trademarks protect the AMAZON brand, backing domain legitimacy.
Blacklist and Scam Detection
Score: 90
Blacklist and Scam Detection
"Awareness of active impersonation scams is critical for users to avoid phishing."
Reason: No listings on crypto scam or Google Safe Browsing blacklist, implying technical safety.
Customer Feedback and Reputation
Score: 75
Customer Feedback and Reputation
"Delivery and service issues reported but overall customer satisfaction remains high."
Reason: Reviews average 4.66/5 from 13k+ reviewers showing strong reputation despite some complaints.
Google Places and Physical Location Authenticity
Score: 80
Google Places and Physical Location Authenticity
"Locations have credible ratings and publicly available info."
Reason: Verified warehouse and corporate addresses confirm physical presence in the UK.
Your Next Steps
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1
Exercise caution with suspicious calls or emails impersonating Amazon; verify identity before sharing details.
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2
Use only official Amazon channels and apps to access services and report concerns.
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3
Monitor ongoing legal and consumer news to stay informed about any changes to Amazon's UK operations.
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4
For issues with orders or refunds, use Amazon’s official customer support resources.
Key Evidence & Citations
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SimilarTech Data on amazon.co.uk
⤷ Technology and traffic analysis confirms strong infrastructure and market position.
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Amazon.co.uk Traffic and Ranking Report - SimilarWeb
⤷ Monthly visits ~383 million; ranks #4 in UK e-commerce.
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US Trademark Search for AMAZON.COM
⤷ Active trademarks verify brand legitimacy.
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Amazon Scam Trends UK 2025
⤷ Scammers impersonate Amazon mostly via phone calls and emails.
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Amazon UK Customer Complaints
⤷ Delivery, refund and customer service complaints are reported but overall rating is high.
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