Admiral.com (Domain) Investigation Report
Generated on Feb 8, 2026
Why we think so?
Admiral.com is a UK-based insurance provider offering car, home, travel, pet, and van insurance. It receives about 4.9 million visits monthly, mostly from the UK, with solid engagement and a strong direct traffic share. The domain is longstanding, registered since 2011 with secure SSL by Thawte. The company actively publishes safety guides about scams and fraud, supporting customers with clear contact channels. While Admiral.com itself is not reported as a scam, impersonators do exist. Complaint rates are typical for its sector, with most issues resolved promptly. Legal disputes are limited, with recent court rulings favoring Admiral. Overall, the site reflects a reputable, established insurer with standard customer service practices.
Risk Insights
Strong Domain and Traffic Signals
- Domain registered since 2011 with stable registrar
- Nearly 5 million visits per month, mostly UK-based
- Low bounce rate and good engagement metrics
Clear Contact and Transparency
- Multiple verified emails and phone numbers
- Active social media presence
- Supports customer trust and access
No Scam or Phishing Flags
- No mentions on scam or blacklists
- Comprehensive fraud awareness efforts
- Impersonator sites unrelated to admiral.com
Category Scores
Red Flags & Warnings
- Admiral receives a high volume of complaints (over 70,000), mainly concerning administrative or customer service errors.
Detailed Checks & Insights
0-100 Scale
Domain age and registrar status
Score: 90
Domain age and registrar status
"Long domain age and registrar stability support trustworthiness."
Reason: The domain admiral.com has been registered since 2011 and uses a reputable registrar with privacy protection.
Traffic quality and engagement
Score: 85
Traffic quality and engagement
"This indicates genuine user interest and stable traffic."
Reason: Monthly visits are close to 5 million with a low bounce rate and good page views per visit, mainly from the UK.
Technical and security signals
Score: 90
Technical and security signals
"Secure connection and DNS reinforce authenticity."
Reason: Valid SSL certificate issued by Thawte and proper DNS configuration with Cloudflare name servers.
Blacklist and phishing status
Score: 95
Blacklist and phishing status
"No detected risks from automated blacklists."
Reason: No presence on crypto scam or phishing blacklists including Google Safe Browsing.
Business contact information and transparency
Score: 80
Business contact information and transparency
"Helps users reach support and verify authenticity."
Reason: Multiple verified emails, phone numbers, and active social media profiles provide transparency.
Reputation and complaints analysis
Score: 70
Reputation and complaints analysis
"No scams or fraud-related complaints found against admiral.com."
Reason: Complaint volume is high but typical for the sector; most are resolved fast and concern customer service.
Legal status and disputes
Score: 75
Legal status and disputes
"Indicates sound business and legal practices."
Reason: No ongoing lawsuits detected; a recent court ruling favored Admiral Insurance in a dispute.
Your Next Steps
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1
Verify you are interacting only with admiral.com or other FCA-authorized official channels to avoid clone site scams.
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2
Use the published contact emails or phone numbers on admiral.com for customer service questions or to submit complaints.
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3
Check the FCA Financial Services Register for current authorization status if uncertain about any related entity.
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4
Be cautious of unsolicited emails or calls claiming to be from Admiral; confirm identity before sharing personal information.
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5
Report any suspected scam impersonation of Admiral to the FCA or directly to admiral.com via their scam reports email.
Key Evidence & Citations
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Admiral.com Traffic and Site Analytics
⤷ Monthly visits near 5 million, primarily UK-based users, bounce rate ~29%, site rank 7964 globally.
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Admiral.com WHOIS and SSL Information
⤷ Domain registered in 2011, valid SSL cert from Thawte until June 2026, hosted via Cloudflare.
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Complaint Statistics and Handling at Admiral.com
⤷ Over 70,000 complaints with 62% upheld; most complaints resolved within 8 weeks.
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FCA Warning on Admiral Impersonators
⤷ Unrelated scam sites impersonate Admiral; admiral.com is legitimate and FCA-authorized.
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Admiral.com Scam and Fraud Guides
⤷ Admiral actively advises customers on avoiding scams and identity theft.
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