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Domain Investigation Report

Report generated: Dec 28, 2025

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23andme.com

http://23andme.com
Geo: unknown
Website: Site icon
Category: Domain
Recommendation
Caution
Overall Summary
Suspicious
  Why we think so? 

23andMe.com is a well-established DNA testing service offering detailed ancestry and health insights. It ranks #8,817 globally with about 4.5 million monthly visits, mainly from the United States. The site uses various reputable technologies and security measures, and its WHOIS data shows registration since 2006 under 23andMe, Inc., based in California. Despite its long history and strong technical infrastructure, 23andMe has experienced significant challenges including a major data breach affecting millions of users, recent bankruptcy filings, and ongoing legal disputes regarding privacy and data sales. Customer reviews often highlight issues with support, refunds, and privacy concerns. Scam activity detected mainly involves phishing and fraud attempts exploiting these vulnerabilities around 23andMe, rather than the company itself being fraudulent.

Confidence Score Our overall confidence rating for this entity based on public signals, activity, and risk checks.
73%

Risk Insights

🛡️

Strong Brand and Domain History

  • Domain active since 2006 with consistent ownership
  • Multiple active US trademarks
  • Uses reputable security and analytics technologies
⚠️

Serious Legal and Privacy Challenges

  • 2023 data breach exposed millions of profiles
  • Multiple class action settlements underway
  • 2025 bankruptcy raising risk of data sale or misuse
⚠️

Mixed Customer Reputation

  • Common complaints about customer service and refunds
  • Privacy and data handling concerns
  • Scam and phishing activity exploiting data breach fears

Category Scores

Red Flags & Warnings

  • Multiple reports of negative customer service experiences and denied refunds.
  • A major 2023 data breach exposed millions of user profiles with privacy risks.
  • Company bankruptcy in 2025 creates uncertainty about data handling and ownership.
  • Ongoing scams and phishing exploit the company’s breach and bankruptcy situation.

Detailed Checks & Insights

0-100 Scale

Domain and Ownership Verification

Score: 90
Passed

Reason: The domain 23andme.com is registered since 2006 and owned by 23andMe, Inc., a recognized company with consistent WHOIS records.

Traffic, Technology, and Website Quality

Score: 85
Passed

Reason: The site ranks well globally with over 4.5 million monthly visits, uses reputable analytics and security technologies, and serves mostly US traffic.

Blacklist and Security Checks

Score: 90
Passed

Reason: No signs of malware or phishing activity flagged by Google Safe Browsing or crypto scam databases.

Trademark and Brand Validity

Score: 95
Passed

Reason: Active, live trademark registrations cover the 23andMe brand, confirming legitimate commercial use.

Customer Reputation and Complaints

Score: 30
Failed

Reason: Numerous negative reviews cite poor customer service, refund denials, delays, and privacy concerns.

Legal and Regulatory Issues

Score: 25
Failed

Reason: The company faced major legal challenges including a data breach, class action lawsuits, regulatory fines, and bankruptcy filing raising concerns about data privacy and control.

Your Next Steps

  • 1

    If you have a 23andMe account, enable two-factor authentication and use a strong unique password.

  • 2

    Be cautious with emails or messages referencing 23andMe breaches or settlements to avoid phishing scams.

  • 3

    Review your privacy settings on 23andMe and consider limiting sharing of genetic data with relatives.

  • 4

    Monitor official settlement websites and avoid unofficial claim sites to protect from fraud.

  • 5

    Consider deleting your genetic data and account if concerned about long-term data security given bankruptcy risks.

Evidence & Citations

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