1688.com (Domain) Investigation & Evidence Report
Generated on Jan 24, 2026
1688.com
http://1688.comWhy we think so?
1688.com is a prominent Chinese B2B e-commerce platform owned by Alibaba Group. Serving millions of business users, it offers wholesale opportunities across 12 major industry categories like raw materials, industrial products, apparel, and household goods. The site ranks #808 globally with about 34 million monthly visits, primarily from China. It runs on Alibaba Cloud infrastructure and supports established payment methods like AliPay. Domains and trademarks linked to the Alibaba Group verify authentic ownership. No listings appear on crypto scam blacklists or Google Safe Browsing. While individual supplier scams and quality issues are reported by users, the platform provides structured dispute resolution, escrow protection, and refund mechanisms to mitigate risks. 1688.com is widely used within China’s domestic wholesale market but requires buyers to exercise caution by verifying suppliers and using official channels for transactions and disputes.
Risk Insights
Strong Alibaba Ownership and Infrastructure
- Domain and trademarks confirm Alibaba Group ownership
- Runs on Alibaba Cloud with SSL security
- Globally ranked with 34M monthly visits
Known Supplier Risks for Buyers
- Reports of counterfeit and scams by suppliers
- Issues with shipping and product quality
- Platform offers dispute resolution tools
No Blacklist or Malware Flags
- Clean Google Safe Browsing status
- Not listed on crypto scam blacklists
- Technical setup follows security best practices
Category Scores
Red Flags & Warnings
- Frequent reports of supplier scams, counterfeit goods, and shipment errors causing buyer losses.
Detailed Checks & Insights
0-100 Scale
Domain Ownership Verification
Score: 90
Domain Ownership Verification
"Registered since 1996 and updated recently with valid SSL certificate issued by GlobalSign."
Reason: The domain 1688.com is registered to Alibaba Cloud Computing (Beijing) Co., Ltd, confirming legitimate ownership.
Trademark Verification
Score: 80
Trademark Verification
"Live trademarks include serial numbers 90351854 and others for "1688" under Alibaba Group."
Reason: Multiple USPTO trademarks are registered under Alibaba Group, confirming brand authenticity.
Technical Security and Blacklist Checks
Score: 88
Technical Security and Blacklist Checks
"SSL is valid and not expiring soon; DNS includes proper TXT records for SPF and verification."
Reason: No threats detected in Google Safe Browsing; not on crypto scam blacklists.
Traffic and Popularity Analysis
Score: 85
Traffic and Popularity Analysis
"Traffic mainly comes from China (73%), with direct and search sources leading."
Reason: About 34M monthly visits and high global ranking (#808) demonstrate major platform relevance.
User Reputation and Scam Reports
Score: 30
User Reputation and Scam Reports
"Problems stem from individual sellers rather than the platform's structure."
Reason: User experiences cite supplier scams, counterfeit product risks, and quality issues.
Dispute and Complaint Resolution
Score: 60
Dispute and Complaint Resolution
"Refunds processed in 1-3 business days where supported; IP protection tools available."
Reason: Platform offers mediation, escrow, and refund processes, though buyer vigilance is needed.
Your Next Steps
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1
Verify supplier reputation and transaction history before purchasing.
-
2
Use 1688.com's official payment and communication channels to protect escrow rights.
-
3
Collect and document all order and shipment communications for dispute resolution.
-
4
Be cautious of off-platform payment offers to avoid scams.
-
5
Monitor Alibaba's official IP protection tools to report counterfeit products.
-
6
Consider seeking buyer protection services or agents for international purchases.
Key Evidence & Citations
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1688.com review and complaints
⤷ Details user complaints and dispute mechanisms on 1688.com.
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SimilarTech profile for 1688.com
⤷ Website infrastructure and traffic data showing Alibaba ownership and high visit volume.
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Google Safe Browsing Status for 1688.com
⤷ Confirms no current blacklisting or reported security threats.
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USPTO Trademark Search for 1688
⤷ Shows multiple active trademarks under Alibaba Group Holding Limited for 1688.
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News articles about 1688.com
⤷ Examples of mainstream media coverage about 1688.com and its business activities.
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