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Tiktok Shop Due Diligence
Report for QVC, Inc

Report Date October 8, 2025
Recommendation
Proceed
Overall Summary
Safe
Why we think so

✅ Strong signals of an authentic, large retailer presence. The TikTok Shop page is labeled “OFFICIAL SHOP” and shows ~887.1K followers, ~1.1M total sales, ~80k total reviews and a shop rating of 4.6. Multiple products list high individual sold counts (for example, the Lifelines flameless candle shows ~35.6k sold and ~1.9k reviews) and canonical product links point to established retailers (QVC.com and other national merchants). No obvious external scam complaints appear in the provided image-search results. Overall this looks like QVC’s legitimate TikTok storefront — reliable for normal purchases, though you should still check individual product reviews and return policies before buying.

Confidence Score
90%

Risk Insights

✅

Official-brand presence

TikTok labels the page as OFFICIAL SHOP and brand_info.is_brand is true.
High follower (887.1K) and sold (1.1M) totals match a major retailer profile.
Cross-listed on QVC.com and other retailers via image-search links.
⚠️

Check item-level quality

Most items have strong reviews, but a few SKUs show scores ~3.6.
Inspect recent comments and customer photos for the specific SKU before buying.
Prefer high-review SKUs for expensive purchases.

Contradictory Signals

Shop is clearly official and high-volume, but product quality appears to vary by SKU; that affects buying decisions at the item level rather than indicating seller fraud.

Signal A: High shop-level ratings and official label

Signal B: A small number of product-level low ratings (~3.6)

Category Scores

Identity 95/100
Reputation 90/100
Technical 85/100
Content 90/100
Legal 80/100
Business Validity 92/100

Red Flags & Warnings

  • Some individual product pages show low review scores (example entries with score ~3.6), which suggests product quality varies and you should check item-level reviews.

🔎 Detailed Checks & Analysis

Official-shop identity label

Score: 95/100
Passed

"ShopIdentityLabelKey is reported as "official" and brand_info.is_brand=true in the feed; profile includes identity logos and dedicated shop_link."

Reason: TikTok shows an explicit ‘OFFICIAL SHOP’ identity label and brand logos on the profile, which is a strong identity signal.

Seller volume & audience metrics

Score: 92/100
Passed

"High sold_count and followers are internally consistent across the shop summary and many product items with 4–5-figure sold counts."

Reason: Follower count (~887.1K), format_sold_count (~1.1M) and large product catalog (~59.2K products) indicate a high-volume, established seller.

Product-level reviews and sales consistency

Score: 88/100
Passed

"Examples: Lifelines candle (sold ~35.6k / reviews ~1.87k); several products show review counts in the hundreds; a few items report scores ~3.6."

Reason: Many individual SKUs show thousands of sales and hundreds-to-thousands of reviews, though a small number of SKUs have lower ratings—check per-product.

Cross-listing & external validation

Score: 87/100
Passed

"Google Lens results returned a QVC.com canonical product URL and listings on Walmart and Faire for the same or similar products."

Reason: Image / web search results connect TikTok-listed products to QVC.com, Walmart and other known retailers, supporting legitimacy.

Search for external scam/complaint signals

Score: 80/100
Passed

"Evidence set contains promotional TikTok posts, retailer product pages and marketplace listings but no curated complaint pages or forum threads alleging widespread fraud."

Reason: No clear external scam complaints or counterfeit reports were found in the provided image-search results or shop metadata.

Your Next Steps

  • 1
    Proceed with purchases normally but inspect each product’s individual reviews and recent customer photos before buying.
  • 2
    Use TikTok/ QVC platform payments and check the seller’s return and warranty policies on the product page or via QVC.com.
  • 3
    For high-value items, prefer items with many recent reviews (last 3–6 months) and a clear return window.
  • 4
    If you need extra assurance, open the canonical product URL shown on the listing (many items link to qvc.com) and compare specs and warranties there.
  • 5
    Report any listing that requests off-platform payment, unusual personal data, or direct bank transfers to TikTok Shop support immediately.

Evidence & Citations

🕵🏻 Keep investigating

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