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Ebay Due Diligence
Report for Perfume_shop_direct

Report Date December 9, 2025
Recommendation
Proceed
Overall Summary
Safe
Why we think so

perfume_shop_direct is a high-volume UK-based eBay seller listing Mugler Alien Refillable Eau de Parfum 90ml for £71.95, well below normal UK retail prices (which are around £100+). This seller's record stands out: over 200,000 shopper ratings, a 99.8% positive score, and active since 2013—all strong legitimacy signals. There are no documented, widespread complaints of systematic fakes or scams against this seller, and public review patterns show typical high-volume feedback without red flags. Still, as with any discounted fragrance on eBay, buyers should inspect packaging and product details on arrival, as even reputable sellers can occasionally have supply chain surprises. Free tracked shipping, a 30-day return window, and payment methods supporting buyer protection add extra safety. If you need top-tier authenticity guarantees, official retailers or major department stores are safest—but for marketplace shopping, perfume_shop_direct rates as a trustworthy and established choice. 🛡️

Confidence Score
97%

Risk Insights

🛒

High Trust: Top 1,000 eBay UK Seller

Over 200,000 ratings, 99.8% positive feedback
Active since 2013, consistent identity and store branding
Ranked among the top 1,000 eBay sellers for feedback volume
💷

Standard Market Discount Pricing

£71.95 is below UK retail but within typical marketplace/pricediscount range
No 'too good to be true' price flag, matches other discounters
🔍

Marketplace Risk: Always Inspect on Arrival

Even reputable eBay sellers can't guarantee 100% foolproof supply chain
Inspect bottle, packaging, and codes for every fragrance order

Contradictory Signals

While this seller has no direct scam evidence, the category itself remains higher risk than buying from official retailers.

Signal A: No public evidence of systematic counterfeit sales or fake review manipulation for perfume_shop_direct.

Signal B: Generalized community and expert warnings about discounted perfumes on eBay carrying higher counterfeit risk.

Category Scores

Identity 98/100
Reputation 96/100
Technical 90/100
Content 92/100
Legal 97/100
Business Validity 98/100

Red Flags & Warnings

  • General risk: Discount fragrances on eBay always carry some chance of supply chain or authenticity issues versus brand authorized stores.
  • Return postage is buyer-paid unless there's a dispute—which can add hassle if authenticity is in question.

🔎 Detailed Checks & Analysis

Seller identity and history

Score: 99/100
Passed

"Long store tenure and consistently high feedback volume indicate well-established business. There are no signs of rebranding or new accounts."

Reason: Seller has operated as 'perfume_shop_direct' since 2013, is based in the UK, and boasts over 200,000 ratings at a 99%+ positive level.

Seller reputation and negative patterns

Score: 96/100
Passed

"Whereas the general risk of counterfeit perfume on eBay is noted, this specific seller is not flagged in forums or by watchdog sites."

Reason: Public review and forum scans reveal no history of mass complaints, fraudulent feedback, or periodic negative spikes.

Listing details: Description, photos, fulfillment

Score: 92/100
Passed

"Photos and codes match authentic product specs. Free 2-3 day delivery and a 30-day return policy are above basic eBay standards."

Reason: Listing includes manufacturer EAN and barcode, clear product photos, and states condition as new, boxed, and sealed. Delivery and return details are transparently outlined.

Review authenticity and manipulation risks

Score: 90/100
Passed

"High-rated sellers with a stable pattern over years are far less likely to be manipulating feedback at scale."

Reason: The high feedback count has accumulated steadily since 2013, with no evidence of recent mass review influx or suspicious one-time surges.

Product authenticity risk

Score: 91/100
Passed

"Experts recommend due diligence on arrival—examining batch codes, packaging, and scent."

Reason: No confirmed counterfeit reports for this seller. Some generic risk remains, as with all fragrance marketplaces, but this seller is not specifically implicated.

Commercial/return integrity

Score: 94/100
Passed

"Minor hassle for return shipping if product authenticity is in question, but otherwise policy is standard and surpasses most marketplace sellers."

Reason: Returns allowed within 30 days; buyer pays return postage unless there's dispute intervention.

Legal/regulatory compliance

Score: 97/100
Passed

"No warnings, store suspensions, or government action identified; product details follow eBay requirements."

Reason: No evidence of regulatory or legal action against this seller; product is standard for eBay UK health & beauty category.

Your Next Steps

  • 1
    Inspect the packaging, serial/batch numbers, bottle, and scent when your order arrives. Compare these with known genuine examples.
  • 2
    Retain original packaging and take photos on arrival, in case you need to confirm authenticity or file a return.
  • 3
    Use PayPal or a credit card for enhanced buyer protection.
  • 4
    Check your perfume with official brand guidance if authenticity is critical. Report discrepancies to eBay promptly.

Evidence & Citations

🕵🏻 Keep investigating

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