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Local Store Due Diligence
Report for Wild Coast Flower Preservation

Report Date December 14, 2025
Recommendation
Proceed
Overall Summary
Safe
Why we think so

Wild Coast Flower Preservation is a floral preservation studio located in Pompano Beach, Florida. It’s owned and operated by Michelle Besu and specializes in turning wedding and event flowers into keepsake art and decor, with products ranging from trays to tables and jewelry. The business has a strong online presence, including its own website and profiles on platforms like WeddingWire, The Knot, Zola, and Etsy. Recent customer feedback highlights beautiful, high-quality finished products and caring service, but some buyers report delays that stretch beyond the advertised 3–5 month turnaround, with inconsistent proactive communication during busy periods. There are no red flags for scam, legitimacy, or licensing issues: the business owner is clearly identified, no legal or trademark disputes appear in public records, and industry news sources report recent awards and continued operation. There is no evidence of involvement in crypto or phishing scams, and the website’s technical and safety infrastructure is solid. Overall, Wild Coast Flower Preservation is a legitimate business that delivers quality emotional keepsakes, but set realistic time expectations and discuss turnaround details if your event is time-sensitive.

Confidence Score
91%

Risk Insights

💐

Most clients thrilled with the result

Products praised for beauty and craftsmanship
Many repeat and referral customers on WeddingWire, Etsy
Perfect for sentimental keepsakes
⏳

Turnaround time may exceed quote

Several reviews report 6-month waits instead of the 3–5 months advertised
Updates during delays are sometimes inconsistent—set expectations up front
🛡️

No sign of scam or fraud

No regulatory, legal, or scam complaints found
Recent industry awards and positive media coverage

Contradictory Signals

This points to inconsistent communication—some clients are kept well informed, others less so, possibly reflecting busy seasons.

Signal A: High number of five-star reviews cite great communication, even during long projects

Signal B: A minority of reviews complain of delays, needing to repeatedly follow up, and lack of proactive project updates

Category Scores

Identity 95/100
Reputation 85/100
Technical 90/100
Content 80/100
Legal 95/100
Business Validity 92/100

Red Flags & Warnings

  • Several reviews (primarily on The Knot) report orders exceeding promised turnaround time, with limited proactive updates during delays.
  • A minority of clients experienced issues with product quality (e.g., browning flowers or lower satisfaction with high-end items) and reported subpar responsiveness to requests for fixes.

🔎 Detailed Checks & Analysis

Consistent business identity and ownership

Score: 98/100
Passed

"The business publishes its team and contact details and is cited in news and wedding vendor platforms. No contradictory identity information found."

Reason: Owner identity (Michelle Besu) is consistently referenced across the company’s own website, third-party reviews, and PR/industry sources.

Current, operational status

Score: 95/100
Passed

"Recent press and client feedback show the business is operating and responsive."

Reason: Business is actively fulfilling orders, receiving reviews (latest as of Dec 2025), present on major directories, and recognized in 2025 awards.

No unresolved scam/fraud allegations

Score: 96/100
Passed

"Neither scam trackers nor major complaint boards report fraud patterns or legal trouble."

Reason: No public records of fraud, scams, or legal disputes. Typical client complaints center on fulfillment delays, not deception.

Positive real-customer review patterns

Score: 88/100
Passed

"Minor process issues occur but are not persistent enough to suggest unreliable service."

Reason: Most reviews are strongly positive, emphasizing craftsmanship and value; negatives are infrequent, not severe, and acknowledged by owner.

Operational business website, not blacklisted

Score: 95/100
Passed

"SSL cert valid; Shopify DNS shows the domain is properly set up."

Reason: wildcoastflowerpreservation.com is functional, secured, and not present on blacklist or scamwatch databases.

No legal, trademark, or regulatory conflicts

Score: 98/100
Passed

"Trademark search finds no conflicts or duplicate claims on the business name."

Reason: No USPTO conflicts for the company name and no mention of regulatory sanctions or discipline.

Clear and appropriate physical and digital presence

Score: 92/100
Passed

"Physical Pompano Beach location and online platforms reinforce presence and legitimacy."

Reason: Business has a verifiable, consistent address and contact channels; offline visits corroborated by some TripAdvisor/Google reviews.

No evidence of regulatory or health code violations

Score: 100/100
Passed

"The facility uses standard resin and wood workshop procedures; no complaints about unsafe practices."

Reason: As a non-food business, no hygiene or health violations are reported or relevant for this category.

Your Next Steps

  • 1
    Order well in advance if you have a strict timeline, as turnaround is sometimes longer than quoted.
  • 2
    If detailed project updates matter, confirm expectations in writing before committing.
  • 3
    Use official payment methods (credit card, PayPal, or Shopify checkout) and save receipts.
  • 4
    For highly valuable or sentimental items, clarify in advance how issues or repairs are handled post-delivery.

Evidence & Citations

🕵🏻 Keep investigating

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