Executive Summary
Global Rank
#-
Monthly Visits
0
Avg Duration
0m 0s
Pages/Visit
0.00
Strategic Overview
Physical location with curated paranormal artifacts and immersive experiences, Celebrity association (Zak Bagans, TV show Ghost Adventures), Strong offline/physical media coverage and licensing partnerships.
Domain confusion between zakbagansthehauntedmuseum.com and thehauntedmuseum.com, Reputational risks from sensational content and negative consumer reviews, Operational transparency limited online due to lack of visible infrastructure for this .com domain.
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsUnique, High-Profile Asset
- Flagship paranormal museum featured in national and international media.
- Celebrity founder enhances brand value and visitor appeal.
- Consistently attracts thousands of visitors and extensive press coverage.
Profitable, Self-Funded Attraction
- Estimated annual revenues under $5 million from ticket sales, tours, and merchandise.
- Appeals to both mainstream and niche horror/paranormal audiences.
- Business reportedly operates without reliance on outside investment.
The Bear Case
2 PointsWeak Digital Presence of the .com Domain
- zakbagansthehauntedmuseum.com shows no traffic, infrastructure, or verified ownership.
- Potential for confusion and phishing risk due to split between this domain and thehauntedmuseum.com.
- No demonstrable online moat or technical asset associated with this domain.
Reputational Vulnerabilities
- Reviews cite high prices, rushed tours, and exploitative or sensational content.
- Gaps in digital operational transparency.
- Brand susceptible to negative media cycles, especially around authenticity.
Domain Integrity
No WHOIS, DNS, or SSL footprint available for zakbagansthehauntedmuseum.com. The domain appears dormant or unconfigured and is NOT the official website (official: thehauntedmuseum.com). Google Safe Browsing reports no threats.
| Registrar | Unknown |
|---|---|
| Domain Age | - |
| Security Status |
Unlocked
SSL: Valid
|
Reputation
0 Reviews
Sentiment Analysis
Most reviews and official activity reference thehauntedmuseum.com. The .com domain under review has no public-facing reputation, but the physical museum regularly attracts both praise and strong criticism due to content and guest experience.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Official Museum Website (thehauntedmuseum.com) | Visitor traffic, online sales, official bookings; this .com domain under review is not used for commerce or content. |
| Other Paranormal or Horror Attractions (physical/online) | Alternative destinations for enthusiasts; variety of offerings in Las Vegas and beyond. |
SWOT Analysis
Strengths
- Physical, high-traffic tourist location in central Las Vegas
- Celebrity branding and extensive media coverage
- Unique value proposition as a 'haunted' museum
Weaknesses
- zakbagansthehauntedmuseum.com has no measurable digital operation
- Customer complaints about tour pace and value are persistent
- Public confusion over multiple web domains
Opportunities
- Convert zakbagansthehauntedmuseum.com into a redirect for the official brand
- Expand official digital presence and online content/merchandise
- Address guest experience complaints for improved reviews
Threats
- Malicious actors could use the dormant domain for scams
- Reputation risks from negative guest feedback and controversial exhibits
- Competition from other Las Vegas attractions and paranormal-themed events
Tech Stack
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Domain confusion leading to brand dilution or consumer scams (phishing). | Medium | Educate users to seek official information at thehauntedmuseum.com; monitor and secure variant domains. |
| Negative visitor reviews due to pricing, pacing, and content concerns. | Medium | Iterate tour pacing, address common criticisms publicly, clarify marketing messaging regarding authenticity. |
| Ethics or PR crisis from displays of victim imagery and sensationalism. | High | Review exhibit content; prepare proactive statements and sensitivity responses. |
| Operational risk due to lack of online infrastructure on this domain. | Low | Ensure redirects or clear communication on all loosely associated domains. |
Contacts
Appendix & Sources
Key Citations
-
Google Places: Zak Bagans' The Haunted Museum
Official Google business listing confirms physical location, popularity, reviews, operating hours, and contact details for Zak Bagans' The Haunted Museum in Las Vegas.
-
News Coverage: Zak Bagans' The Haunted Museum
Consistent national and entertainment news coverage establishes entity's high public profile and attraction-based business.
-
Visitor Reviews and Complaints
User reviews highlight both strong entertainment value and recurring criticisms about pricing and tour experience.
-
Company Leadership and Revenue Estimates
Public business directories confirm named leadership and suggest revenue scale for the museum operation (not this domain).
Data Sources Used
Disclaimer
This report is based on public, online, and third-party data for zakbagansthehauntedmuseum.com and related businesses as of February 2026. Findings do not constitute legal, investment, or business advice. Always verify with official sources before making commercial decisions.