Executive Summary
Global Rank
#39,537
Monthly Visits
~1.50M
Avg Duration
1m 43s
Pages/Visit
2.62
Strategic Overview
High organic traffic and brand awareness in France, Comprehensive database of event listings covering all regions, First-mover advantage with mobile app presence and integrations, Network effects from being the default aggregator for event seekers.
Extremely negative user sentiment on Trustpilot; risk of user migration, Heavy reliance on advertising and data monetization may push users away, Competition from local/regional and new aggregator platforms, Limited direct monetization options and platform stickiness.
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsDominant Niche Platform in French Market
- Market leader for French event and brocante listings; cited by news and reference media.
- High and sustained monthly visits (~1.5M); leading search share and SEO footprint.
- Mobile app presence reinforces engagement and cross-channel reach.
Scalable Content Aggregation Model
- Listings aggregated at national/regional levels, giving breadth with limited overhead.
- Minimal physical assets or fulfillment requirements.
- Adaptable across related event or local commerce verticals.
The Bear Case
2 PointsSevere User Backlash
- Trustpilot and app user complaints point to sharp decline in satisfaction (intrusive ads, reduced access, poor UX).
- Monetization tactics (ads/cookies/paywalls) perceived as predatory may alienate core audience.
- Potential for negative word-of-mouth and loss of market position.
Commoditization Risk
- Site functions can be reproduced by competitors or listed across several aggregators.
- No exclusive supplier relationships or high switching costs.
- Limited technical or product differentiation versus alternatives.
Domain Integrity
Long-standing domain (since 2004) with secure registration, OVH hosting, and no phishing/malware warnings.
| Registrar | OVH sas |
|---|---|
| Domain Age | Feb 25, 2004 (21 years old) |
| Security Status |
Registry Locked
SSL: R13
|
Reputation
20 Reviews
Sentiment Analysis
Reputation is strongly negative among users, mostly due to aggressive monetization, privacy consent requirements, and usability issues.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
France
|
96.50% |
|
|
Switzerland
|
0.90% |
|
|
Belgium
|
0.70% |
|
|
Netherlands
|
0.40% |
|
|
United States
|
0.40% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Direct event listing sites (e.g., brocabrac.fr, calendrier-des-brocantes.com, sabradou.com, agenda.org) | Similar coverage and model; users can easily switch for better UX or lower ad burden. |
| General classifieds and large marketplaces (e.g., leboncoin.fr, ebay.fr) | Broader listings and more user tools, but less focused on event aggregation. |
| Thematic/cultural agenda and local event apps | Targeted hyperlocal discovery, mobile-first experience. |
SWOT Analysis
Strengths
- Category leader for French event listings
- Large monthly audience and top Google rankings
- Strong technical foundation and secure operations
Weaknesses
- Very poor review sentiment and brand loyalty
- Heavy, intrusive ad model angers core users
- Opaque leadership and lack of customer engagement
Opportunities
- User experience overhaul to win back trust
- Expansion into new event categories or geographies
- Premium/paid organizer tools or subscription services
Threats
- Competitors offering better UX and lighter monetization
- Loss of organic search visibility
- Potential regulatory scrutiny over ads/data practices
Tech Stack
Cloud Hosting (OVH, Google Cloud)
Site is hosted on OVH infrastructure with supporting services from Google Cloud for analytics/ads.
Advertising & Monetization Engine
Comprehensive ad stack including Google Adsense, Amazon Publisher Services, Taboola, Outbrain, and more.
Audience Analytics
Uses Google Analytics, Hotjar, Optimizely, Lotame, Bugsnag for robust user analytics, testing, and error tracking.
Web Security/Compliance
Implements SSL (RSA-SHA256), reCAPTCHA, and active cookie consent in line with GDPR.
Mobile Optimization
Incorporates Apple mobile tags, responsive design (meta viewport), and an established Android/iOS presence.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Sustained decline in user experience drives users to competitors. | High | Redesign/adopt less intrusive monetization, invest in UX improvement. |
| Negative publicity around privacy/data protection. | High | Transparent data policies and consent flows, regular privacy reviews, EU compliance. |
| Loss of search ranking due to algorithm updates or blacklisting. | Medium | SEO best practices, monitor and respond to search engine changes rapidly. |
| Regulatory action over advertising or user tracking. | Medium | Regular legal audits, compliance updates, and opt-in consent mechanisms. |
| Data accuracy or event listing errors leading to user distrust. | Medium | Strengthen moderation, integrate organizer feedback, improve event verification. |
Contacts
Appendix & Sources
Key Citations
-
SimilarWeb Analytics for vide-greniers.org
Traffic, audience geography, and engagement data as of January 2026.
-
Trustpilot Reviews: vide-greniers.org
Details of negative user reviews, common complaints, and company responses.
-
WHOIS and SSL records for vide-greniers.org
Domain age, registrar details, name servers, and certificate information.
-
Google Safe Browsing
Verified that domain is not flagged for malware, phishing, or other threats.
-
Competitive listing: brocabrac.fr, calendrier-des-brocantes.com et al.
Key peers in the French event aggregator space.
-
Perplexity: user/complaint intelligence
Crowdsourced reviews and fraud checks via Perplexity meta-search.
-
LinkedIn business listing
Location and company verification.
Data Sources Used
Disclaimer
This report aggregates third-party and public data to the best of our ability as of the listed 'as of' date. All findings are subject to change and should be independently validated before investment or operational decisions.