Executive Summary
Global Rank
#2,359
Monthly Visits
~19.77M
Avg Duration
2m 59s
Pages/Visit
4.08
Strategic Overview
Large, active crowdsourced data set, Broad internationalization and API integrations, Entrenchment in consumer and B2B developer ecosystems.
User complaints about moderation and data deletion, Competition from IMDb and other proprietary sources, Low transparency in leadership and funding, Reliance on community and ad revenues.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsHigh Audience Engagement 🌍
- Nearly 20 million monthly visits; top US, CN, FR, DE, GB traffic.
- Powers numerous media apps and platforms.
API and Integration Moat 📡
- Widely used by third-party developers and streaming apps for structured content.
- Established as a key source for movie and TV metadata beyond IMDb.
Resilient Technical Infrastructure 🛡️
- Built on AWS, Cloudflare, and major enterprise-grade cloud services.
- Consistent uptime, SSL, and multilingual support.
The Bear Case
3 PointsReputation and Community Risks ⚠️
- Trustpilot reviews and complaints cite moderation, data loss, and lack of customer support.
- Community-driven model can lead to inconsistent quality.
Opaque Leadership and Revenue Model 💸
- Unclear ownership; leadership not publicly detailed.
- No evidence of recent venture investment or diversified revenue streams.
- Ad and API revenue may not scale with competition from larger players.
Competitive Pressure 🏁
- Competes with IMDb, JustWatch, TheTVDB, and similar metadata providers.
- Risk of API partners switching if data quality or service lapses.
Domain Integrity
Domain registered since 2008 with MarkMonitor, locked/protected, valid SSL via AWS, and no safe browsing issues detected.
| Registrar | MarkMonitor Inc. |
|---|---|
| Domain Age | Sep 15, 2008 (17 years old) |
| Security Status |
Registry Locked
SSL: Amazon RSA 2048 M04
|
Reputation
17 Reviews
Sentiment Analysis
Reputation is mixed; most negative reviews focus on data removal and support, but platform is generally seen as legitimate and safe.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
US
|
20.70% |
|
|
CN
|
7.60% |
|
|
FR
|
4.70% |
|
|
DE
|
4.40% |
|
|
GB
|
3.80% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Proprietary movie metadata providers (IMDb, TheTVDB, JustWatch) | Direct data and API competition, superior funding, potential integration with large platforms |
| Alternative crowd-sourced or niche movie databases | Community poaching, unique data quality or indie/foreign film focus |
| Torrent/alternative search engine platforms | Competing for film/TV metadata aggregation, especially outside mainstream markets |
SWOT Analysis
Strengths
- Large, user-driven database and active international community
- Established API used by third parties
- Resilient, modern cloud infrastructure
- Ad-free or low-ad experience
Weaknesses
- Low transparency in leadership and governance
- Significant user complaints about moderation and deletion
- Limited visible revenue/funding diversification
Opportunities
- Expand direct partnerships with streaming and app providers
- Develop premium data offerings or additional APIs
- Monetize new geographies and verticals
Threats
- Competitive pressure from incumbents like IMDb and JustWatch
- Negative user sentiment impacting adoption
- Reliance on a small core team and community contributions
Tech Stack
Cloud Infrastructure
Runs on AWS (including Route 53), with Amazon SES for email and CloudFront for CDN services; leverages Microsoft Exchange and Cloudflare for redundancy.
Privacy and Analytics
Implements cookie consent with OneTrust, uses Google Analytics, Facebook Insights, and Google Tag Manager to track engagement and improve user experience.
Multilingual and Accessibility
Supports dozens of languages, utilizing meta tags and internationalization APIs for broad accessibility.
API and Ecosystem
Extensive API ecosystem supports developers and integrations with streaming platforms and apps.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Reputation and trust due to user complaints about moderation, support, and data removals. | Medium | Implement transparent moderation policies, strengthen user support, and communicate changes clearly. |
| Competitive displacement by proprietary or larger metadata providers. | High | Continue fostering developer ecosystem, expand unique data offerings, and strengthen B2B partnerships. |
| Technology failure, uptime interruptions, or API abuse. | High | Maintain multi-cloud infrastructure, invest in monitoring/alerting, and enforce API rate limits. |
| Brand dilution or legal challenge from new entrants. | Medium | Monitor trademark spaces, maintain distinctive branding, and document content licensing and provenance. |
Contacts
Appendix & Sources
Key Citations
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SimilarTech Traffic and Tech Stack
Primary source for monthly visits, global rank, and web stack details.
-
SimilarWeb Traffic & Engagement Analytics
Validated site engagement, regional distribution, and traffic source mix.
-
Trustpilot User Reviews
Summarized user sentiment and recurring complaint themes.
-
WHOIS & DNS Intel
Verified domain registrar, creation date, and DNS security settings.
-
ScamAdviser Site Safety Check
Safety and scam risk verification; found no active threats or blacklists.
-
LinkedIn Company Profile
Validated core team size, headquarters, and business description.
Data Sources Used
Disclaimer
This report is compiled from publicly available intelligence and cannot guarantee complete accuracy. Investors should validate material facts independently.