Executive Summary
Global Rank
#731,621
Monthly Visits
589,833
Avg Duration
3m 0s
Pages/Visit
3.17
Strategic Overview
Niche product specialization in religious goods, Wide distribution via international shipping, Strong search and customer review footprint, Established Shopify infrastructure with responsive logistics.
Limited transparency on business leadership and legal entity, Vulnerability to copycat shops with similar product lines and marketing, Isolated billing complaints requiring vigilant payment reconciliation.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsStrong E-commerce Execution
- Nearly 600,000 monthly visits and rising traffic trends.
- Shopify platform enables fast, secure payments (Apple Pay, PayPal, credit cards, etc).
- Efficient global shipping options, targeting US, Canada, UK, and more.
High Customer Satisfaction
- Over 7,600 mostly 5-star product reviews and 152 verified shop reviews.
- Customer feedback highlights aesthetic appeal, spiritual value, and speedy delivery.
Category Niche and Brand Position
- Targets underserved religious-goods market online.
- Dominates search traffic for 'the divine being' and related religious jewelry terms.
The Bear Case
3 PointsOpaque Legal and Ownership Details
- Domain registration is privacy-shielded; company directors not named on the primary US-facing site.
- Link to UK-registered 'DIVINE BEING LTD' is unconfirmed.
Potential Reputation Risks
- A few isolated billing disputes (TDB-CHARGE) surfaced—though not widespread, these could erode trust if unresolved.
- Relies on customer trust and platform reputation; negative incidents could quickly spread.
Market Threats from Competitor Clones
- Low barriers to entry in dropshipping and religious jewelry; competing stores can easily mimic design and offerings.
- Differentiation is reliant on brand and reviews rather than unique product IP.
Domain Integrity
Modern, secure e-commerce-oriented domain setup (Shopify-backed) with valid SSL, privacy-shielded WHOIS, and no Google blacklist or safety issues.
| Registrar | NAMECHEAP INC |
|---|---|
| Domain Age | Jun 29, 2024 (1 year old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
0 Reviews
Sentiment Analysis
Reputation is overwhelmingly positive, with over 7,600 product reviews and high trust scores from scam-checking sites. A handful of isolated billing complaints exist but are atypical.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
89.50% |
|
|
Canada
|
7.30% |
|
|
United Kingdom
|
2.40% |
|
|
Uruguay
|
0.80% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Niche religious jewelry e-commerce shops | Brand mimicry, pricing pressure, and search competition. |
| Large online retail platforms (Amazon, Etsy) | Broader product reach with potential for lower pricing and faster delivery. |
| Marketplace dropshipping clones | Replicate marketing, target similar audiences, undercut on price or quality. |
SWOT Analysis
Strengths
- Strong digital reputation and engagement
- Efficient logistics and broad shipping coverage
- Highly rated customer service and product quality
Weaknesses
- Limited public information on leadership or ownership
- Some reliance on dropship supply chains
- Niche market limits total addressable audience
Opportunities
- Expand internationally through multi-currency support
- Broaden product lines into adjacent spiritual/lifestyle goods
- Leverage high review volume to drive paid social acquisition
Threats
- Clone stores and price competition
- Changes to Shopify or payment provider policies
- Localized regulatory changes around religious sales/advertising
Tech Stack
E-commerce Platform (Shopify)
Primary site and shop operate on Shopify—benefiting from secure payments, built-in fraud protection, and global shipping capacity.
Content Delivery & Hosting
Uses Fastly CDN, Cloudflare, and Shopify CDN for fast global load times and resilience. Domain hosted via Namecheap with DNSSEC and HSTS for security.
Payments & Analytics
Accepts Apple Pay, Google Pay, PayPal, major credit cards; leverages Klaviyo and Facebook Pixel for analytics and marketing automation.
Customer Engagement
Integrates Judge.me and Klaviyo for gathering reviews and managing email marketing; ParcelPanel for order tracking; Hextom for cart optimization.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Unresolved billing or chargeback complaints | Medium | Proactive support (support@thedivinebeing.com), clearly outlined refund/return policies, third-party payment dispute resolution (PayPal, credit card protections). |
| Imitation by competitors or copycats | Medium | Builds brand loyalty through consistent quality, customer reviews, and distinct branding; rapid response to online reputation threats. |
| Operational risk from platform dependency | High | Diverse payment integrations and redundant communication channels; stays within Shopify and payment platform compliance. |
| Limited corporate or legal transparency | Low | Continues to deliver to customers and maintain positive external reputation despite privacy-shielded registry. |
Contacts
Appendix & Sources
Key Citations
-
SimilarWeb Analytics for thedivinebeing.com
Traffic, geography, and engagement metrics sourced from SimilarWeb platform data.
-
Product and Shop Reviews: shop.thedivinebeing.com
Verifiable public product reviews and overall customer sentiment.
-
Website safety check: Scamadviser/Shopify
Third-party scam risk scoring: 80% trust and high safety confidence.
-
WHOIS and DNS for thedivinebeing.com
Domain registration (2024), privacy shield and DNS/SSL details.
Data Sources Used
Disclaimer
This report was created from structured third-party data, web crawling, and open-source intelligence as of February 2026. Investors should conduct independent verification before making decisions; findings are indicative, not definitive.