Executive Summary
Global Rank
#181,917
Monthly Visits
243,000
Avg Duration
1m 4s
Pages/Visit
2.13
Strategic Overview
Large volume of SEO-optimized content in fintech niche, Established domain age (since 2016), Multiple revenue streams (news, PR, affiliate, advertising).
High risk of reputational damage, Negative reviews from scam watchdogs, Legal risk from publishing/scam associations and controversial content policies, Low transparency on leadership and funding.
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsSignificant Fintech Content Footprint
- Topic dominance in fintech, crypto, and technology news—thousands of articles optimized for search.
- Appeals to a global, English-speaking audience (top users from US, India, Pakistan).
- Benefits from high-volume, low-cost content operations.
Monetization Across Channels
- Runs diverse ad tech stack (programmatic, native, affiliate) and sponsored content.
- Accepts payments via major providers; affiliate disclosures suggest multi-channel revenue.
- Trademark under application since 2024 shows intention to protect brand.
The Bear Case
2 PointsHigh Trust and Regulatory Risk
- Flagged by Scamadviser and other services as low-trust or suspicious; strong online warnings to avoid for investment advice.
- Lacks typical business transparency: leadership undisclosed, unclear legal entity on website.
- Has hosted or promoted known scam schemes or questionable third-party brands.
Content and Compliance Issues
- Disclaims accuracy for own articles and threatens unusually high penalties for copying content.
- Operates without reliably vetting sponsors; risk of liability from scam-related content.
- Relies on content volume over quality—exposure to Google or ad-tech policy changes.
Domain Integrity
Domain established since 2016, currently locked and protected at GoDaddy. SSL is valid. No malware/phishing detected via Google Safe Browsing.
| Registrar | GoDaddy.com, LLC |
|---|---|
| Domain Age | May 4, 2016 (9 years old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
0 Reviews
Sentiment Analysis
Widespread negative sentiment from scam-reporting websites. Cited for lack of transparency, misleading content, and links to questionable schemes. Not recognized as reputable in financial media.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
30.00% |
|
|
India
|
14.00% |
|
|
Pakistan
|
13.00% |
|
|
United Kingdom
|
3.00% |
|
|
Germany
|
2.00% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| News Aggregators (crypto/finance) | Higher editorial standards, reputation, and traffic (e.g., Cointelegraph, CCN, CryptoNews) |
| Sponsored Fintech Content Platforms | More established PR channels and brand recognition (e.g., PR Newswire, GlobeNewswire) |
| Financial Media/Finance Blogs | Greater compliance, editorial vetting, and regulatory engagement (e.g., Barchart, FXEmpire) |
SWOT Analysis
Strengths
- Large archive of keyword-targeted financial and tech content
- Established domain with relatively high traffic for the niche
- Broad ad tech and monetization stack
Weaknesses
- Varied negative web reputation; not trusted by reputable finance sources
- Opaque ownership and leadership structure
- High bounce rates, short reading time per session
Opportunities
- Expansion in emerging market finance and crypto verticals
- Potential for sponsored posts or PR for fintech startups
- Possibility to pivot to more credible coverage if transparency improves
Threats
- Continued or greater regulatory scrutiny due to association with scams
- Being blacklisted or deindexed by major search engines or ad providers
- Litigation or loss of partner relationships because of questionable content
Tech Stack
Content Management
WordPress-based infrastructure with a suite of plugins for news, SEO, memberships, and multi-author workflows.
Cloud/Hosting & CDN
Uses GoDaddy (DNS, hosting), Cloudflare (CDN, DDoS protection), and Kinsta (WordPress cloud hosting) for resilience and scalability.
Ad Tech Stack
Highly integrated with programmatic ad networks (Google AdSense, Amazon Publisher, Taboola, Outbrain, etc.), supporting programmatic, direct, and affiliate campaigns.
Security & Compliance
Employs Cloudflare, SSL/TLS, and bot management tools. Contact/lead forms CAPTCHAs in place; DNS and SPF/TXT records configured for sender verification.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Regulatory or legal action over publishing scam-related or misleading content. | High | Disclaimers on accuracy and editorial independence; legal terms attempt to limit liability but may not be enforceable. |
| Further reputational damage from online watchdogs and removal from ad-partner programs. | Medium | Trademark registration and volume-based SEO approach, but lacks real brand trust-building efforts. |
| Dependence on organic search and low-quality ad traffic. | Medium | Ongoing large-scale SEO/content production; reliance on diversified ad partners. |
| Loss of SEO traffic from policy or algorithm changes at Google or ad tech networks. | High | Expansive multi-keyword targeting and ongoing content publication. |
Contacts
Appendix & Sources
Key Citations
-
Scamadviser TechBullion Review
Highlights a very low trust score for techbullion.com, significant online warnings.
-
Gridinsoft TechBullion Analysis
Rates site as 'suspicious' (39/100), with warnings on misleading info and lack of transparency.
-
Critical Review Blog – Who Are TechBullion?
Details serious concerns about the site's terms, content, and links to scam schemes.
-
TechBullion LinkedIn Overview
Confirms company HQ in London; owned by Rich Media Network Ltd.
-
USPTO Trademark Application: TECHBULLION
Live application by Rich Media Network Ltd, UK, in 2024.
Data Sources Used
Disclaimer
This report is for informational purposes only and is based on public and third-party data as of December 2025. No warranty is made as to accuracy or completeness. Investors should perform their own verification before acting.