Executive Summary
Global Rank
#102,351
Monthly Visits
490,786
Avg Duration
2m 54s
Pages/Visit
2.86
Strategic Overview
Close operational/marketing links to Rosselkhozbank (trusted local financial partner)., High organic search share (~73% search traffic) and strong Russian market concentration., Mature technical stack and CDN/DNS protections (Cloudflare, HSTS, DMARC)..
Heavy dependence on Russian market and search traffic (geographic concentration risk)., WHOIS registrant not publicly disclosed — slows third-party trust checks., Potential regulatory / geopolitical risk for non-Russian investors or cross-border payments..
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsStrong product-market fit in Russian agriculture
- Large monthly audience (~490k visits) and dominant country share in Russia (~87%).
- Platform combines marketplace, content and bank-backed financial services which supports seller onboarding and payments.
- Low transaction commission offerings and integrated financing (Rosselkhozbank) help lock in users and sellers.
Mature technical and analytics setup
- Modern PWA/ecommerce stack (Vue/Nuxt, Vue Storefront) with CDN and Cloudflare protections.
- Multiple analytics tools (Google Analytics, Yandex Metrika, Snowplow) enable data-driven growth.
- Operational telemetry (Sentry, TrackJS) indicates investment in reliability and monitoring.
The Bear Case
2 PointsConcentration and regulatory exposure
- Traffic and business heavily Russia-centric (~87% RU), raising regulatory and geopolitical sensitivity for international partners or payments.
- Any banking or sanctions-related changes affecting Rosselkhozbank could materially impact platform services.
Transparency gaps
- WHOIS registrant field is null and leadership is not clearly published on the site, which increases counterparty due-diligence friction.
- Third-party dependencies (hosting, analytics, marketing vendors) concentrate operational risk if a key vendor has outages or policy changes.
Domain Integrity
Domain is registered with RU-CENTER, uses a GlobalSign certificate, has HSTS/DMARC configured, and shows DNS entries tied to Russian DNS providers and RSHB nameservers, consistent with an operational, bank-affiliated platform.
| Registrar | RU-CENTER-RU |
|---|---|
| Domain Age | Mar 4, 2020 (5 years old) |
| Security Status |
Unlocked
SSL: GlobalSign GCC R3 DV TLS CA 2020
|
Reputation
0 Reviews
Sentiment Analysis
Search and community scans (Perplexity, news results, Google Safe Browsing) show no credible fraud reports or blacklist listings. The site publishes regular editorial content and event listings, reinforcing a legitimate presence in the Russian ag sector.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Russian Federation
|
87.12% |
|
|
Armenia
|
4.05% |
|
|
Belarus
|
1.54% |
|
|
Kazakhstan
|
0.95% |
|
|
Uzbekistan
|
0.73% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Local agricultural marketplaces / classifieds | Direct competition for buyers/sellers and classifieds volume (examples: direct.farm, vhoz.ru, ferma.expert). |
| Niche ag-analytics and service platforms | Specialist services (agro-analytics, equipment sales) could pull higher-value customers (examples: smartagro.ru, agroserver.ru). |
| Regional farm-to-consumer marketplaces | Local marketplaces (svoe-rodnoe.ru and others) compete on fresh-produce logistics and branding. |
SWOT Analysis
Strengths
- High organic traffic and search visibility (~73% search share).
- Apparent partnership with Rosselkhozbank provides financial-product integration and credibility.
- Modern, maintainable tech stack and standard security controls (SSL, HSTS, DMARC).
Weaknesses
- WHOIS registrant not published and limited visible leadership information on the site.
- Heavy geographic concentration (Russia ~87%) limits international growth options.
- Reliance on search-driven acquisition increases vulnerability to algorithm changes.
Opportunities
- Monetize services (financing, logistics, premium listings) through bank partnership.
- Expand B2B offerings (equipment leasing, input procurement) to increase LTV.
- Regional expansion into neighboring CIS markets where platform already has small traffic shares.
Threats
- Regulatory changes affecting banking partners or cross-border transactions.
- Entrants offering specialized value-added services (analytics, precision ag) that steal higher-margin customers.
- Platform abuse by bad actors leading to fraud complaints if seller verification is insufficient.
Tech Stack
Hosting & Delivery
Uses Cloudflare for CDN/DNS protections and a mix of Russian hosting providers (RU Center / Yandex cloud / DigitalOcean signals in historical detections); server location reported as Russia.
Frontend & Storefront
Progressive storefront built with Vue / Nuxt and Vue Storefront; modern build tooling (Webpack, Babel, TypeScript) and PWA patterns.
Analytics & Tags
Google Analytics (Universal + GA4), Google Tag Manager, Yandex Metrika and Snowplow present for measurement; marketing automation (Mindbox, Sendsay) used for retention.
Security & Email
GlobalSign SSL, HSTS, SPF/DMARC configured; MX pointing to emx.mail.ru and verification records for Google/Yandex present.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Regulatory / geopolitical exposure due to Russia concentration | High | Limit cross-border exposure; assess counterparty risk with Rosselkhozbank; plan for alternative payment rails and legal review for sanctions-related restrictions. |
| Lack of public WHOIS registrant / leadership transparency | Medium | Request corporate documents and leadership contacts before commercial contracts; validate bank partnership via Rosselkhozbank channels. |
| Payment/transaction disputes on marketplace | High | Review buyer/seller terms, escrow/settlement flows and dispute resolution; require seller verification for higher-value listings. |
| Third-party vendor outage or policy change (CDN, analytics, mail providers) | Medium | Maintain failover plans, multi-vendor contacts, and monitor SLAs for critical providers; periodic dependency review. |
| Reputational incidents from individual sellers | Medium | Enforce content moderation, ratings, and refund/dispute processes; surface reputational data for sellers (reviews, verification badges). |
Contacts
Department Points of Contact
Social Presence
Appendix & Sources
Key Citations
-
SimilarTech — technology footprint and traffic summary for svoefermerstvo.ru
Detection of Cloudflare, Vue Storefront, Google Analytics, Yandex Metrika and CDN usage; global traffic rank and monthly visits reported.
-
SimilarWeb site analytics snapshot (Oct 2025)
Traffic metrics used for visits, bounce rate, pages/visit and country shares (snapshot dated 2025-10-01).
-
BuiltWith technology and hosting history
Detailed technology inventory (Vue, Nuxt, Cloudflare, analytics, marketing stacks) and historical vendor detections.
-
WHOIS, DNS and SSL records
WHOIS registrar RU-CENTER; nameservers include rshb.ru entries; GlobalSign SSL valid and mail/verification TXT records present.
-
Site contact scraper results
Scraped phone numbers on various organization pages and links to YouTube/LinkedIn profiles; no consolidated public leadership email found on the main site.
-
Google Safe Browsing / crypto-scam checks
No matched threats or blacklist detections for the domain.
-
Perplexity / web search reputation scan
Search aggregation found no credible complaint or fraud reports; platform described as bank-affiliated and legitimate.
-
Google News results (site-owned articles)
Site publishes news and event listings; recent article timestamps consistent with an active editorial operation.
-
USPTO trademark search for 'svoefermerstvo'
No USPTO trademark records matched the query 'svoefermerstvo' (no US-registered conflicts found).
Data Sources Used
Disclaimer
This report compiles open-source telemetry and commercial intelligence snapshots dated up to 2025-11-26. Use it as a starting point for commercial or legal decisions; validate any contractual claims or bank affiliations with primary documents and direct outreach to the platform and Rosselkhozbank.