Executive Summary
Global Rank
#~11.39M
Monthly Visits
0
Avg Duration
0m 0s
Pages/Visit
0.00
Strategic Overview
Niche product expertise in spiritual and manifestation candles, Strong customer loyalty and repeat business via Etsy, Handmade and ethically-focused branding.
Very low direct web traffic to the primary site, Heavy reliance on Etsy and niche e-commerce, so expansion may prove difficult, No external validation in major business directories or financial data.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsHighly Differentiated Product Offering
- Focus on zodiac, crystal, and intention candles sets the brand apart from generic candle shops.
- Handmade, cruelty-free, cleaner-ingredient positioning targets a loyal, values-driven customer base.
Positive Customer Reputation
- Etsy reviews show high satisfaction (4.8+ average, 600+ favorites per listing) and praise for quality and service.
- No evidence of scam or fraud across major review platforms or web search.
Low Legal/Regulatory Exposure
- No lawsuits or legal dockets found.
- Simple product category with minimal compliance risk.
The Bear Case
3 PointsVery Limited Website Traffic
- Site had 1,400–600 visits per month in late 2025 but reached zero by December 2025 according to SimilarWeb.
- Almost no organic reach; business depends on external platforms or word of mouth.
Business Scale and Transparency
- No information on leadership team or financials; no major business listings found.
- Unclear if the site alone generates meaningful sales, or if the brand relies on Etsy/Amazon.
Hard to Verify Beyond Etsy Feedback
- Customer reviews overwhelmingly positive, but primarily tied to Etsy sales.
- Lack of independent review coverage (Trustpilot, BBB, Google).
Domain Integrity
Domain registered mid-2022 to Soul Tribe Co LLC (U.S.), protected via Squarespace registrar, with standard Google DNS, valid SSL, and no evidence of security incidents.
| Registrar | Squarespace Domains II LLC |
|---|---|
| Domain Age | Jun 30, 2022 (3 years old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
0 Reviews
Sentiment Analysis
Direct customer feedback (mainly from Etsy) points to high satisfaction. No independent business review profile, and no public complaints, scam reports, or negative coverage.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Large-scale candle brands (Yankee Candle, Bath & Body Works) | Brand recognition, broad distribution, and scale pricing |
| Niche spiritual or ethical candle makers (Etsy sellers) | Similar handmade, intention-based products that directly compete for the same customer |
| Generic drop-shipped candle sites | Competition on price alone, possibly eroding premium brand positioning |
SWOT Analysis
Strengths
- Unique and recognizable product niche (zodiac/spiritual candles)
- Strong Etsy presence and verified customer loyalty
- Handcrafted, clean, ethically sourced branding
Weaknesses
- Very limited direct web traffic
- Missing official business/leadership transparency
- No exposure in broad, independent review platforms
Opportunities
- Extend digital marketing to expand web traffic
- List products on larger e-commerce or specialty wellness platforms
- Develop new product lines adjacent to candles (oils, decor, bundles)
Threats
- Commoditization by copycats or drop-shippers
- Heavy reliance on Etsy; risk if platform policies change
- Potential economic downturns affecting discretionary spending
Tech Stack
Web Platform
Built on a managed e-commerce platform—Squarespace domains and Google Cloud DNS—enabling easy product listings and secure ordering.
Security
Valid SSL (ecdsa-with-SHA256), regular registrar domain lock and privacy protection; Google Safe Browsing flags no threats.
Communications
MX records point to Google Mail, and direct email is published for support.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Business disruption due to traffic or shopper dropoff | Medium | Expand marketing and sales channels beyond current site; increase repeat customer programs via owned channels. |
| Reputation risk from social media or third-party platform complaints | Medium | Actively monitor Etsy/other platforms, and promptly address publicly visible customer concerns. |
| Reliance on single product type and narrow customer base | Medium | Experiment with adjacent products and diversify value propositions to new audiences. |
Contacts
Appendix & Sources
Key Citations
-
WHOIS domain information for soultribeco.com
Provides official registration history, DNS, and registrant data for the primary business domain.
-
SimilarWeb traffic and ranking data
Reports traffic volume, bounce rate, and ranking for site reach and performance.
-
Soul Tribe Co Etsy shop and review screenshots
Etsy reviews and shop info are the main sources of customer sentiment and operational evidence.
-
Google Safe Browsing checks
Confirms the domain is not blacklisted, phished, or flagged for malware.
-
Public-facing business description and about page
Includes ownership story, ethical sourcing, and product positioning.
Data Sources Used
Disclaimer
This report is based on publicly available data and digital footprint analysis up to January 24, 2026. No confidential or proprietary financial information was accessible. All information should be independently verified before making investment or operational decisions.