Executive Summary
Global Rank
#~9.62M
Monthly Visits
752
Avg Duration
2m 12s
Pages/Visit
1.88
Strategic Overview
Established web presence since 2008, Strong connection to its target Serb community, Integrated donation platform and multiple payment methods.
Low web traffic and limited international recognition, Debatable political context and media scrutiny, Opaque financial and governance transparency.
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsLongstanding Mission & Niche Community Support
- Operating since 2004, indicating stability.
- Serves a well-defined target group (Serbs in Kosovo) with humanitarian and cultural aid.
- Site infrastructure is robust, with secure payment and up-to-date technologies.
Multichannel Presence & Payment Flexibility
- Has active social channels (Facebook, Instagram, Twitter) and various ways to donate.
- Supports payments in both Stripe and PayPal as well as credit card donations.
The Bear Case
2 PointsLack of Documented Impact and External Oversight
- No independent financial audits or annual reports verified.
- Not listed or rated by major charity watchdogs.
- No evidence of third-party due diligence into project effectiveness.
Reputation & Geopolitical Risk
- Some media link the group with controversial political narratives.
- Limited visibility outside Francophone and Serbian networks.
- Criticism in media may expose donors or partners to reputational risk.
Domain Integrity
The domain has been active since 2008, uses reputable French registrar (OVH), current SSL, and standard DNS security. No blacklisting or malware detected.
| Registrar | OVH sas |
|---|---|
| Domain Age | Oct 8, 2008 (17 years old) |
| Security Status |
Registry Locked
SSL: R13
|
Reputation
0 Reviews
Sentiment Analysis
No significant independent review or complaint data exists; the NGO is sometimes discussed in critical media, but no fraud or legal action reports appear in public records.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
France
|
74.40% |
|
|
Japan
|
25.60% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Other humanitarian NGOs active in Kosovo | Greater scale, broader political support, or wider recognition could attract donor base and press attention. |
| Secular international aid organizations | Offer diversified, audited aid programs and may appear more transparent to international donors. |
SWOT Analysis
Strengths
- 16+ years operational history
- French legal domain (.org) with French hosting
- Accessible, multi-channel donation options
Weaknesses
- Low transparency of finances and governance
- Minimal third-party ratings or independent audits
- Low web traffic and public engagement outside France
Opportunities
- Increase international recognition by publishing English-language reports
- Broaden donor base through transparent impact metrics
- Partner with larger, rated NGOs for credibility
Threats
- Potential for negative press tied to Balkan and European politics
- Regulatory tightening on non-transparent NGOs
- Loss of trust if controversies or mismanagement emerge
Tech Stack
Web Hosting & Security
Hosted by OVH in France, with HTTPS by Let's Encrypt and RSA-SHA256 security. DNSSEC and DMARC policies are in place but DMARC is set to 'none.'
Website Platform
Built on WordPress (recent versions, including 6.6), with plugins for donations, SEO (Yoast), internationalization (WPML), and visual editing (Elementor).
Donations and Payments
Supports online payments via Stripe, PayPal, and credit card, plus GiveWP for custom donation tracking.
Communications & Marketing
Uses Google Analytics, Brevo for email automation, social media widgets, and supports multiple social platforms. GDPR compliance banners (Laravel Cookie Consent) are present.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Lack of audited financials or public accountability for donor funds. | Medium | Encourage publication of annual financial reports; require regular independent audits as condition of funding. |
| Media controversy due to political context of aid. | Medium | Maintain clear, factual public messaging and document humanitarian impact independently. |
| Technical/phishing attacks against donor data. | High | Website uses strong SSL, established hosting (OVH), and standard anti-spam/email authentication (SPF, DMARC). |
| Regulatory risk or sudden platform takedown. | High | Maintain compliance with French NGO law; keep payment providers and hosting in reputable jurisdictions. |
Contacts
Appendix & Sources
Key Citations
-
Solidarité Kosovo soutient les Serbes du Kosovo depuis 2004
Official site and technology/engagement stats.
-
French Connection: ‘Humanitarian’ Far-Right Claims Kosovo as Cautionary Tale
Article discussing political framing and controversy.
-
Solidarité pour le Kosovo invests €30,000 in football/sports/drama school
Sample of project activity publicized in regional press.
-
WHOIS and DNS records for solidarite-kosovo.org
Shows registrant, registrar, SSL, domain age.
-
Reviews, complaints, and scam reports: analysis
No scams or complaints found in open sources; offers verification tips.
Data Sources Used
Disclaimer
This report is based on open-source intelligence and automated technology scans. Absence of complaints or ratings does not guarantee ongoing good standing or financial transparency. Always seek independent legal and financial verification before investing or donating.