Executive Summary
Global Rank
#~6.18M
Monthly Visits
2,323
Avg Duration
0m 35s
Pages/Visit
1.88
Strategic Overview
Long-established domain (registered 1998) and industry-specific experience in document digitization., B2B focus with documented client case studies, including government and legal scanning work., Operational tooling and integrations (Stripe, Google Analytics, ActiveCampaign) that support online ordering and client workflows..
Low monthly traffic and minimal organic scale — limits market reach and verifiable customer volume., Registrant uses Perfect Privacy (WHOIS privacy), reducing visibility into beneficial owners., Brand-name ambiguity: multiple unrelated firms named "Smooth Solutions" increase risk of misattributed reviews, legal references, or reputational confusion..
Our Verdict
Investment Thesis
The Bull Case
2 PointsSteady, niche B2B demand
- • Document scanning and microfilm/microfiche digitization remain required for many offices, courts, and archives.
- • The website lists industry-specific services and case studies (large-format, medical/legal records), indicating repeatable B2B workflows.
- • Existing integrations (Stripe, ActiveCampaign) suggest the business can take payments and cultivate clients online.
Low technical risk and standard stack
- • Uses mainstream providers (Bluehost, WordPress, Google Analytics) that are easy to audit or migrate.
- • Valid SSL and basic security headers (Content Security Policy) are present, lowering immediate security red flags.
- • Local Google Places listing and physical address in Lodi, NJ provide verifiable presence for partnerships.
The Bear Case
2 PointsLimited scale and visibility
- • Traffic is small (~2.3k visits/month) and concentrated in the US, which constrains growth unless marketing is significantly increased.
- • Few external signals of substantial recurring revenue or broad enterprise adoption visible from traffic or links.
Ownership opacity & brand confusion
- • WHOIS shows a privacy proxy (Perfect Privacy) which obscures beneficial owner details and complicates KYC for investment.
- • Multiple unrelated companies named 'Smooth Solutions' can create legal or reputational ambiguity; a separate court case found online relates to a medical business with the same name.
Entity & Domain Integrity
Established domain (1998) using WHOIS privacy, hosted on Bluehost with valid SSL. No Safe Browsing or crypto blacklist hits.
| Registrar | NETWORK SOLUTIONS, LLC. |
|---|---|
| Domain Age | Dec 16, 1998 (26 years old) |
| Security Status |
Unlocked
SSL: R13
|
Reputation Analysis
0 Reviews
Customer Sentiment Analysis
No major scam reports or phishing listings. Local Google Places listing (Lodi, NJ) shows 5.0 rating from 4 reviewers; broader review coverage is limited and must be checked by business line (scanning vs medical services).
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
100.00% |
|
Competitive Landscape
| Competitor Type | Threat Analysis |
|---|---|
| Regional / national document scanning providers | Established regional players (e.g., DocuFree, DRSI) that can win large contracts through scale, SLAs, and national coverage. |
| Local scanning shops and office services | Local competitors offering on-site scanning and pickup/drop-off can undercut on geography or same-day service. |
| In-house digitization and software | Enterprises building internal digital capture workflows or using SaaS scanning partners reduce outsourced volume. |
SWOT Analysis
Strengths
- Long domain history (since 1998), indicating continuity.
- Clear B2B focus with service pages for specialized scanning (microfilm, large-format).
- Physical address and Google Places listing with positive local reviews.
Weaknesses
- Low traffic and limited public review volume to corroborate scale.
- Registrant uses privacy proxy, which reduces transparency.
- Standard shared hosting limits control and may raise uptime/performance concerns for high-volume work.
Opportunities
- Upsell recurring digitization and managed records services to government and legal sectors.
- Improve organic SEO and targeted enterprise marketing to increase qualified leads.
- Obtain third-party security attestation (SOC 2) to win larger contracts.
Threats
- Larger national vendors winning enterprise RFPs on price and SLAs.
- Misattribution of negative reviews or legal claims because of name-sharing with other firms.
- Data-breach liabilities when handling sensitive client records.
Risk Register
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Low traffic and limited verifiable demand | Medium | Request financials or sales pipeline, ask for contract examples, and run client reference checks for recurring work. |
| Registrant privacy (WHOIS proxy) obscures ownership | High | Perform KYC: request corporate formation documents, beneficial owner information, and proof of operational control (bank account, invoices). |
| Brand confusion with other 'Smooth Solutions' entities | Medium | Verify references and litigation history directly against the Lodi, NJ entity; require written confirmation of corporate identifiers (EIN, address match). |
| Data sensitivity and breach liability | High | Request SOC/ISO reports or a written security policy, review encryption/chain-of-custody processes for scanned documents, and confirm insurance limits (E&O/cyber). |
| Operational concentration (single physical location) | Medium | Confirm redundancy plans, backup sites, and disaster recovery processes; check contracts for SLA and liability exposure. |
| Reputational/legal noise from unrelated business units | Medium | Search historical litigation and media coverage tied to exact corporate name and address; require representations in contract about unrelated business activities. |
Appendix & Sources
Key Citations
-
Technology stack and site profile — SimilarTech
Detected WordPress, Bluehost hosting, Google Analytics, Stripe, ActiveCampaign, Facebook Pixel and other common plugins; SimilarTech reports ~2.3k monthly visits and a US lead country.
-
Traffic snapshot and engagement metrics — SimilarWeb (Oct 2025)
SimilarWeb reports ~2,323 visits in Oct 2025, bounce ~61.9%, pages/visit ~1.88, and traffic concentrated in the United States.
-
Site contact scraping results (email/phones/socials)
Public site lists info@smoothsolutions.com and (973) 249‑6666 across contact and services pages; multiple social profiles linked from the site.
-
WHOIS, DNS and SSL details
Registrar: Network Solutions; registrant via PERFECT PRIVACY, LLC; nameservers point to Bluehost; SSL valid through 2025-12-25; creation date 1998-12-16.
-
Google Places listing — Smooth Solutions (Lodi, NJ)
Verified business address 300-2 NJ-17 #4, Lodi, NJ; Google rating 5.0 from 4 reviews and hours/phone listed, supporting a physical presence.
-
Search and community review synthesis
Aggregated search shows no credible scam reports tied to the document-scanning business; some search results reference a separate 'Smooth Solutions' in medical/aesthetics with litigation history—verify identity before relying on external references.
-
LinkedIn company profile (company info & HQ)
LinkedIn lists Smooth Solutions, Inc. (HQ: 300-2 Route 17 South, Suite 4, Lodi, NJ) and an employee count estimate; useful for cross-checking corporate identity and team size.
Data Sources Used
Disclaimer
This report compiles open-source technical, traffic, and reputation signals to inform diligence. It is not a substitute for contractual legal/financial due diligence, on-site audits, or direct provider KYC. Confirm ownership, request financials, security policies (SOC/ISO), and client references before any commercial commitment.