Executive Summary
Global Rank
#~3.70M
Monthly Visits
5,800
Avg Duration
0m 12s
Pages/Visit
1.35
Strategic Overview
Strong position in Sweden's public data-driven newswire sector., Established newsroom brand and broad public sector access., Extensive expertise in processing and analyzing public data..
Limited international expansion or scale outside Sweden., Dependent on continued demand from Swedish media sector., Potential vulnerability to changes in public sector data access laws..
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsTrusted, Niche Newswire with Strong Swedish Roots
- Has provided data-driven news services in Sweden since at least 2001.
- Clients rely on timely, factual reporting from public sources.
- Visible, verifiable team members and consistent domain presence.
Efficient, Secure Operations
- Uses established cloud and technical providers (AWS, Cloudflare, Google).
- ISO certifications and explicit information security practices.
- No history of major data breaches or operational incidents.
The Bear Case
2 PointsLow International Brand & Traffic
- Site traffic is low and almost entirely Sweden-based.
- Growth potential is tied to Swedish news and public information sector health.
- Weak international recognition and zero presence in non-Swedish markets.
Sector Concentration
- Business is specialized and exposed to swings in public data access laws.
- Heavy dependence on Swedish government and media contracts.
- Innovation or regulatory shifts could disrupt the niche.
Domain Integrity
Well-established Swedish domain (since 2001), maintained through a reputable Nordic registrar with modern security practices and no evidence of blocking or blacklisting.
| Registrar | Loopia AB |
|---|---|
| Domain Age | Jan 9, 2001 (25 years old) |
| Security Status |
Unlocked
SSL: E8
|
Reputation
0 Reviews
Sentiment Analysis
There are no significant negative reviews or scam complaints against siren.se. The business operates transparently, and is easily distinguishable from other 'Siren' brands globally.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Sweden
|
100.00% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Traditional newswires (e.g. TT Nyhetsbyrån, Swedish public service media) | Direct competition for delivery of public-source news and data stories to Swedish media outlets. |
| SaaS/Public Data Analytics Startups | Innovative analytics or open government data startups could disrupt Siren's niche by automating insights or broadening access. |
| International news & data providers (Reuters, Bloomberg etc.) | Low direct threat, but possible if these giants expand localized Swedish-language data services. |
SWOT Analysis
Strengths
- Deep expertise in Swedish public data and news.
- Established trusted newsroom brand in Sweden.
- Professional infrastructure and security certifications.
Weaknesses
- Small scale: only ~12 employees.
- Very limited international presence.
- Low web engagement outside core clients.
Opportunities
- Expand data analytics offerings or services.
- Form additional media partnerships and diversify client base.
- Leverage ISO certifications to market information security leadership.
Threats
- Changes to public data law in Sweden.
- New tech entrants with automation or AI capabilities.
- Market consolidation within the Swedish news sector.
Tech Stack
Cloud & Hosting
Runs on Amazon Web Services, with Cloudflare for performance and security. Hosting is modern and common for European businesses.
Content Management & Publishing
WordPress for content. Uses Yoast SEO and other standard newsroom plugins and frameworks; likely standard for a niche news operation.
Email & Collaboration
G Suite, Amazon SES, standard DKIM/SPF configuration, indicating reliable internal and external communications.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Sudden changes in Swedish public data legislation may limit access or make operations harder. | High | Maintain strong compliance, monitor regulators, and diversify data sources if possible. |
| Technical disruption or DDoS attack affecting newswire delivery. | Medium | Cloudflare and AWS infrastructure offers built-in protections and redundancy. |
| Loss of key media clients. | Medium | Broaden customer base where possible; strengthen value proposition to core Swedish newsrooms. |
Contacts
Appendix & Sources
Key Citations
-
SIREN domain traffic and profile - SimilarTech
Confirmed technology stack, hosting details, and country-leading traffic source share.
-
Company links, address, and staff for Nyhetsbyrån Siren
Direct confirmation of company identity, location, team size, and B2B role.
-
WHOIS for siren.se
Domain records, registrar, DNS, and SSL chain verified.
-
Google Safe Browsing Risk Scan
No risks or malware flagged.
-
USPTO Trademark Database - SIREN search
'Siren' trademarks in the US are expired or unrelated to Swedish media.
-
Public email and phone contacts for siren.se
Company-provided emails and main phone line verified from official website.
Data Sources Used
Disclaimer
This report is based on publicly available sources as of January 2026. Information may change or be updated. No investment recommendation is made; always conduct independent verification before major investment or partnership.