Executive Summary
Global Rank
#70,315
Monthly Visits
602,867
Avg Duration
5m 9s
Pages/Visit
4.76
Strategic Overview
Strong local market presence in Peru (≈97% of traffic) and high monthly audience., Enterprise-level technology stack and CDN/edge footprint for resilience and performance., Established payment flows (Visa/Amex/Mastercard) and observable e-commerce functionality..
Brand-name ambiguity with Rimac Automobili (Croatia) creates impersonation and PR risk., Repeated customer-service complaints visible in public forums reduce conversion/trust., Large third-party marketing/analytics footprint creates privacy and supply-chain exposure..
Our Verdict
Investment Thesis
The Bull Case
3 PointsLarge, local audience and category position
- • About 600k monthly visits with ~97% traffic from Peru, indicating strong brand reach in the local market.
- • Category rank places the entity among the market leaders for finance/insurance in Peru.
- • High pages-per-visit (~4.8) and long session times (~309s) suggest engaged users for cross-sell opportunities.
Mature enterprise platform
- • Uses Adobe Experience Manager / Contentstack, AWS CloudFront and Amazon hosting—consistent with enterprise operations.
- • Analytics and A/B tooling (Adobe, Google Analytics, Hotjar) support digital optimization and measurable growth.
- • Email and anti-spoofing controls (Office365 mail routing, DMARC=reject) reduce phishing risk from spoofed mail.
Clear commercial capability
- • Payment rails and e-commerce components detected (Visa, MasterCard, Stripe signals in tech traces).
- • Multiple product pages and integrated funnels (remarketing pixels, conversion tracking) support monetization.
The Bear Case
3 PointsReputation / customer experience issues
- • Public complaints focus on responsiveness and customer service; this can depress renewals and referrals.
- • No populated Trustpilot profile found in the data feeds, so centralized consumer review signals are weak.
Brand confusion & impersonation risk
- • The RIMAC name is shared by several unrelated entities (notably Rimac Automobili); this increases the chance of impersonation scams and mistaken press/legal inquiries.
- • USPTO records show many RIMAC registrations by different owners, which can complicate cross-border enforcement.
Operational exposure to third parties
- • Large surface of third-party tools (adtech, analytics, CDNs, A/B/testing) increases privacy and supply-chain attack vectors.
- • Dependence on multiple CDNs/hosting regions and vendor services adds coordination and contractual risk during incidents.
Entity & Domain Integrity
Long-registered domain (mid-1990s) used by a Peruvian insurance brand. DNS and SSL point to modern cloud hosting (AWS/CloudFront) and the zone is configured with multiple verification records and an email anti-spoofing policy.
| Registrar | Network Solutions, LLC |
|---|---|
| Domain Age | Aug 21, 1996 (29 years old) |
| Security Status |
Registry Locked
SSL: Amazon RSA 2048 M03
|
Reputation Analysis
0 Reviews
Customer Sentiment Analysis
No authoritative evidence that the official rimac.com site is a scam. Public complaints are primarily service/communication issues rather than fraud. Brand-name overlap with an unrelated automotive firm is the main reputational complication.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Peru
|
97.20% |
|
|
Colombia
|
1.02% |
|
|
United States
|
0.51% |
|
|
Spain
|
0.33% |
|
|
Mexico
|
0.30% |
|
Competitive Landscape
| Competitor Type | Threat Analysis |
|---|---|
| Large national insurers | Price and distribution (Pacífico, Interseguro, La Positiva) — these firms compete on scale, broker networks, and multi-product bundles. |
| Regional/global insurers (local channels) | International brands (Mapfre, Seguros Falabella) compete on digital channels and brand trust; they can undercut or partner on bancassurance. |
| Comparison & aggregator sites | Price/lead aggregators (comparabien, soat portals) capture early-stage shoppers via SEO and comparison tools. |
SWOT Analysis
Strengths
- Large, local audience and category leadership in Peru.
- Enterprise-grade tech stack and multi-region CDN for resilience.
- Payment and e-commerce capability on-site.
Weaknesses
- Public customer-support complaints and weak centralized review presence.
- Complex third-party tag footprint increases privacy and security exposure.
- Name overlap with an unrelated international automotive brand (search/noise).
Opportunities
- Use analytics and A/B tooling to raise conversion and upsell rates across products.
- Streamline and publicize official contact/verification channels to reduce impersonation risk.
- Expand digital distribution and aggregator partnerships to capture price-sensitive segments.
Threats
- Impersonation scams leveraging the RIMAC name.
- Regulatory changes or enforcement in insurance markets increasing operating cost.
- Third-party platform outages or adtech data-leak incidents affecting user trust.
Risk Register
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Brand impersonation and third-party scams (name confusion with Rimac Automobili) | High | Monitor web and social channels for impersonation, run takedown/notice processes, and communicate official contact channels clearly on the site and Google Business listings. |
| Customer-service failures reducing retention | Medium | Improve SLA, centralize complaint resolution, publish response times, and invest in CRM / call-center tooling to close gaps visible in public reviews. |
| Third-party supply-chain or privacy incidents (adtech and analytics) | Medium | Audit third-party scripts, tighten CSP,CORS rules, reduce unnecessary ad/marketing tags, and contractually require security/privacy controls from providers. |
| Regulatory / compliance exposure (insurance data and cross-border trademarks) | High | Maintain P&C and data-privacy compliance programs, keep legal counsel for trademark conflicts, and document cross-border data flows and lawful bases for processing. |
| Email or domain spoofing (phishing) | High | DMARC is present (reject) and SPF includes protection; keep records up to date and monitor for domain lookalikes; enroll important domains in brand monitoring. |
Appendix & Sources
Key Citations
-
SimilarWeb profile for rimac.com (traffic, geography, engagement)
Primary traffic snapshot: ~602,867 monthly visits, bounce ~37.9%, pages/visit ~4.76; Peru ≈97% of traffic.
-
Technology stack and third-party detection (BuiltWith / SimilarTech)
Detects Adobe AEM, Adobe Analytics, Contentstack, AWS CloudFront, Cloudflare, OneSignal, Hotjar and many marketing technologies.
-
WHOIS, DNS and SSL details (Network Solutions / DNS records)
Registrar: Network Solutions; name servers on AWS; TLS certificate issued by Amazon RSA 2048 M03; MX and multiple TXT verification/SPF entries present.
-
USPTO trademarks matching RIMAC
Search results show multiple live RIMAC trademark records across different owners and goods/services; relevant for cross-border enforcement and impersonation risk.
-
News items referencing Rimac (automotive) and Rimac Group
News feed includes multiple articles about Rimac Automobili and Bugatti-Rimac; useful to explain name-noise and search overlap.
-
Open-source reputation / Q&A scan (perplexity summary)
Search-based synthesis: no authoritative scam findings for official rimac.com; complaints center on customer service and booking responsiveness.
-
Google Safe Browsing check
No matched threats for the domain in the supplied feed.
-
Website contacts scraper output (public emails and phones)
Public contact addresses and phone numbers scraped; some scraped items included cross-domain noise (Rimac Automobili addresses) — treat multi-source scraped emails with caution.
Data Sources Used
Disclaimer
This report is an open-source intelligence snapshot as of the report date. It aggregates automated scans and commercial telemetry; it does not replace a legal, financial, or technical audit. Observed signals include mixed-source noise (notably references to an unrelated automotive company that shares the RIMAC name). Verify sensitive actions (payments, contracts, legal takedowns) with direct corporate contacts and signed documentation.