Executive Summary
Global Rank
#~14.99M
Monthly Visits
1,020
Avg Duration
0m 3s
Pages/Visit
1.16
Strategic Overview
Language and cultural focus on Filipino freelancers and creators., Fee-free model with escrow and GCash integration., High friction to entry for global competitors unfamiliar with local payments..
Payout and operational reliability issues that harm user trust., Limited brand authority outside the Philippines., Risk of negative sentiment spreading via poor customer support experiences., Potential confusion with similar names (raket.ph, racket.com, etc.)..
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsUntapped Local Demand
- Addresses a large, underserved market of Filipino freelancers and digital creators.
- No listing or monthly fees encourages new sellers.
- Integration with GCash and local banks makes payments accessible.
Asset-Light and Scalable Infrastructure
- Operates fully online with minimal physical overhead.
- Built on scalable, modern cloud infrastructure.
- Can add features or expand with modest incremental cost.
The Bear Case
2 PointsOperational Execution Hurdles
- User complaints about payout delays undermine trust.
- Slow customer support increases churn risk.
- Failure to improve these may cap user growth.
Brand and Market Limitation
- Limited brand visibility outside local niche.
- Potential confusion with background noise from generic 'racket' name.
- Trademark overlap with unrelated firms in other categories.
Domain Integrity
Domain uses valid SSL, reputable DNS and nameservers, and shows no blacklist or malware warnings.
| Registrar | Unknown |
|---|---|
| Domain Age | - |
| Security Status |
Unlocked
SSL: R12
|
Reputation
0 Reviews
Sentiment Analysis
While Trustpilot and major review sites lack direct reviews, YouTube, forums, and local sources cite recurring delays in user payouts but do not allege outright fraud. The business appears legitimate yet operationally inconsistent.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Philippines
|
100.00% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Local Freelance Marketplaces | Better reliability, brand, and payout processes could lure away core sellers. |
| Gig/E-commerce apps (Fiverr, Upwork, Etsy) | Global platforms could attract high-value creators if they support local payment rails. |
| Facebook Groups & Informal Networks | Easy, direct, fee-free deals may bypass the platform entirely. |
SWOT Analysis
Strengths
- First mover in Philippines freelance marketplace focused on creators.
- Fee-free onboarding and integrated local payment options.
- Modern, scalable tech stack and secure hosting.
Weaknesses
- Poor payout reliability and slow customer support.
- Limited international recognition.
- Confusing brand overlap with similar names.
Opportunities
- Enhance payout speed and support to win share from informal markets.
- Expand into adjacent digital commerce services.
- Form partnerships with local banks/e-wallets for deeper integration.
Threats
- Losing users to more reliable or global alternatives.
- Persistent operational complaints damaging reputation.
- Trademark disputes or accidental association with unrelated 'racket' brands.
Tech Stack
Cloud Hosting
Core infrastructure on Amazon AWS, with global reach and scalable capacity.
CDN & Security
Uses Amazon CloudFront for content delivery, Route 53 for managed DNS, and modern SSL for encrypted connections.
SaaS & CMS
Runs on modern web stacks like WordPress, Next.js, React, and diverse plugins for modularity.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| User funds delayed or mismanaged due to operational inefficiencies. | High | Invest in payout automation and support escalation. Set clear SLAs for earnings disbursement. |
| Negative sentiment spreads due to slow support responses. | Medium | Recruit more support, implement ticket tracking, and strengthen help knowledgebase. |
| Confusion with similarly named platforms or domains. | Medium | Emphasize unique branding, secure local trademarks, and educate users about official channels. |
| Potential local regulatory changes targeting freelance platforms. | Medium | Track legal landscape and proactively comply with labor and payment laws. |
Contacts
Appendix & Sources
Key Citations
-
SimilarWeb Analytics for racket.ph
Monthly traffic, rank, engagement, and country breakdown.
-
BuiltWith Technology Stack for racket.ph
Comprehensive list of infrastructure, CDN, frameworks, and SaaS.
-
Crypto Scam Sniffer
No crypto blacklisting or scam warnings detected.
-
Perplexity QA on racket.ph legitimacy and founder info
Summarizes sentiment, founder identity, and operational complaints.
-
USPTO Trademark Search - RACKET
Trademark registrations for 'RACKET' in unrelated categories.
Data Sources Used
Disclaimer
This due diligence report draws on third-party data and open web sources. All assessments are based on best-available evidence as of the stated date and may be subject to change. This report does not constitute legal or financial advice.