Executive Summary
Global Rank
#~8.27M
Monthly Visits
1,501
Avg Duration
0m 56s
Pages/Visit
2.41
Strategic Overview
Local Czech-language marketplace focused on handmade goods gives relevance to local buyers and creators., Established technical footprint with dedicated hosting and standard payment integrations (Visa, Klarna) reduces friction for checkout., Long domain history (registered circa 2010) — continuity suggests an established presence..
Very limited third‑party reviews or consumer feedback — hard to independently verify order reliability and customer service., Small traffic and low global rank make scaling and seller acquisition more challenging., Partial WHOIS contact data (registrant not public) increases friction for legal/ownership verification..
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsNiche, Local Market Fit
- Focused on Czech handmade jewelry, fashion and decor which attracts a defined buyer and seller segment.
- Traffic is nearly exclusively Czech, reducing marketing waste and enabling targeted local campaigns.
- Existing integrations (Klarna, Visa) and cart functionality support conversion improvements without major infra changes.
Operationally Straightforward
- Site runs on common, easy-to-support stack (Apache, PHP, CentOS) and uses Czech hosting providers, simplifying ops and vendor relationships.
- Analytics and tag management are already present (Google Analytics, GTM, Facebook Pixel), so optimizations can start immediately.
Low Immediate Fraud Signals
- No Google Safe Browsing or crypto scam blacklist hits were detected.
- Search and news queries show no credible fraud or consumer complaint reports indexed in mainstream sources.
The Bear Case
3 PointsLack of Verifiable Reputation
- Absence of Trustpilot, LinkedIn company profile, or sizeable third‑party reviews makes it hard to trust long‑term seller/fulfilment quality.
- Small sample of traffic and few competitors listed suggests limited marketplace liquidity for buyers and sellers.
Concentration Risk
- Traffic is concentrated in a single country (Czech Republic), increasing vulnerability to local competition and regulatory change.
- Dependence on paid social and search (evidence of Facebook advertising and Google ads/DoubleClick) could raise CAC if competition intensifies.
Operational/Legal Unknowns
- WHOIS registrant data is not public; ownership and corporate structure are not easily verifiable from open sources.
- No public financials or investor information — limits ability to assess runway or capital backing.
Domain Integrity
Domain registered ~2010, hosted in Czech Republic via local providers (Web4ce/Ignum). WHOIS has no public registrant; DNS includes SPF and MX entries, and site serves HTTPS with a currently valid certificate.
| Registrar | REG-WEBGLOBE |
|---|---|
| Domain Age | Nov 10, 2010 (15 years old) |
| Security Status |
Unlocked
SSL: R12
|
Reputation
0 Reviews
Sentiment Analysis
No major negative reputation signals in public sources. News mentions of the word 'potvora' are generic (Czech-language uses of the word) and unrelated to the marketplace. Limited presence on major review platforms, which leaves user experience uncorroborated.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Czech Republic
|
100.00% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Local handmade marketplace | Fler.cz and Mimibazar.cz — established local platforms with larger user bases that attract sellers and buyers in the same niche. |
| Regional marketplaces | Sashe.sk and other Central European craft platforms — compete for cross-border Czech/Slovak buyers and sellers. |
| Global marketplace | Etsy — large international audience and seller tools could draw Czech creators away seeking scale. |
SWOT Analysis
Strengths
- Clear niche focus on Czech handmade products
- Established domain with long lifetime (since ~2010)
- Standard ecommerce integrations (analytics, card payments, Klarna)
Weaknesses
- Very limited independent reviews and social proof
- Unknown ownership details in WHOIS
- Low traffic and marketplace liquidity
Opportunities
- Improve seller onboarding and introduce ratings to build trust
- Local marketing to deepen penetration in Czech Republic
- Partner with local craft events or stores to increase creator sign-ups
Threats
- Larger local competitors (Fler.cz, Mimibazar) and international platforms (Etsy)
- Potential chargeback/fraud exposure without robust payments safeguards
- Dependence on third-party ad platforms (Facebook/Google) for acquisition
Tech Stack
Web & Server Stack
Apache web server running on CentOS with PHP back-end; evidence of dedicated hosting in Czech Republic (Web4ce / Ignum).
Analytics & Ads
Google Analytics, Google Tag Manager, DoubleClick/Google Marketing and Facebook Pixel are present for measurement and remarketing.
Payments & Checkout
Cart functionality appears custom; payment options include Visa and Klarna checkout integration evidence.
Security & Email
HTTPS in place with a recent certificate; DNS contains SPF and DMARC 'none' reporting configured to limit email spoofing risk.
Content & UX
Front-end uses jQuery, Slick carousel and Flowplayer for media; multilingual/Czech content targeting local users.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Limited third-party reviews and public feedback | Medium | Request customer references, run small test purchases, monitor social channels, and encourage platform to publish seller ratings and dispute resolution policies. |
| Unknown legal/ownership details (WHOIS registrant not visible) | Medium | Obtain company registration documents from Czech business registries (Ares/ obchodní rejstřík) or ask the operator for corporate details before any contract or investment. |
| Chargebacks or payment fraud | High | Ensure payment processor provides chargeback protection, require seller verification/ID, and implement transaction monitoring and clear refund policies. |
| Seller reliability and fulfilment issues | Medium | Introduce seller onboarding, escrow for payments until delivery confirmation, and a visible dispute process to protect buyers and platform reputation. |
| Regulatory or taxation changes in Czech market | Medium | Confirm local VAT compliance, maintain local legal counsel, and ensure seller invoicing practices follow Czech requirements. |
Contacts
Appendix & Sources
Key Citations
-
SimilarTech profile for potvor.cz (tech stack & traffic)
Provides detected technologies (Apache, PHP, CentOS) and monthly visits estimate (~1.5k) and traffic source mix.
-
SimilarWeb traffic snapshot (Oct 2025)
Traffic metrics: ~1,501 visits in Oct 2025, bounce rate ≈38.9%, pages/visit ≈2.41; audience is almost entirely Czech.
-
WHOIS / DNS / SSL data for potvor.cz
WHOIS shows registrar REG-WEBGLOBE, creation date ~2010 and DNS records including SPF; SSL certificate issued (valid through 2026-01-03).
-
BuiltWith technology & hosting profile
Detailed tech stack history, hosting providers (Web4ce/Ignum) and payment/analytics integrations (Google Analytics, Facebook Pixel, Klarna).
-
Site contact scraping results (email & social links)
Public contact email admin@potvor.cz and multiple official social profiles listed on site contact pages.
-
Perplexity aggregated search summary for potvor.cz
Search summarization found no substantive fraud reports or consumer complaints; portrays potvor.cz as a small Czech handmade marketplace.
Data Sources Used
Disclaimer
This report is based on open-source signals captured from the listed data sources as of the report date. Absence of negative signals does not guarantee absence of problems. For contractual, legal or investment decisions obtain primary documents (company registry, financial statements) and perform live checks (test purchase, payment processor verification, and direct outreach).