Executive Summary
Global Rank
#~6.53M
Monthly Visits
2,068
Avg Duration
0m 42s
Pages/Visit
2.13
Strategic Overview
Official USA Hockey affiliate for Washington State (role hard to replicate quickly)., Long-established domain (registered 2001) and relationships with local clubs and rinks., Uses SportNGIN / sport-focused platform tooling that centralizes league/tournament operations..
Very small public audience and low web traffic — limited visibility for new initiatives., Few independent user reviews or ratings (no Trustpilot/BBB presence) -> limited social proof., Operational reliance on volunteers and third-party platforms (SportNGIN, ad networks)..
Our Verdict
Investment Thesis
The Bull Case
2 PointsEstablished, mission-driven organization
- • Registered domain since 2001 with Network Solutions, indicating organizational longevity.
- • Official affiliate of USA Hockey for Washington State — provides regulatory and programmatic legitimacy.
- • Public policies for SafeSport, background checks and concussion response are published on-site.
Low technical risk
- • TLS valid and standard email protections (SPF) configured; hosting on AWS/Cloudflare.
- • Uses mainstream analytics and operational vendors (Google Analytics, Microsoft Exchange, Intercom).
- • No Google Safe Browsing or crypto-blacklist matches found.
The Bear Case
2 PointsLimited digital footprint
- • Only ~2k visits/month and no active presence on major review platforms, limiting marketing reach.
- • Dependence on event cycles (tournaments/season) could produce uneven engagement and revenue.
- • Small audience constrains sponsorship/monetization opportunities online.
Operational and reputation sensitivities
- • Incidents at events (e.g., parent assault reported in local news) can produce outsized reputational impact.
- • Registrant privacy (Perfect Privacy) reduces public visibility into legal/ownership details, which may concern some partners.
Entity & Domain Integrity
Legitimate, long-running domain for a USA Hockey affiliate. WHOIS shows privacy protection via Perfect Privacy. Hosted on SportNGIN/DNSMadeEasy with AWS/Cloudflare infrastructure and a valid TLS certificate expiring late December 2025.
| Registrar | Network Solutions, LLC |
|---|---|
| Domain Age | Dec 1, 2001 (23 years old) |
| Security Status |
Registry Locked
SSL: E8
|
Reputation Analysis
0 Reviews
Customer Sentiment Analysis
No consumer complaints, scam reports, or blacklist entries identified. Local and national news mention PNAHA in the context of legitimate hockey programs and an isolated on-ice assault incident that received media coverage and was addressed by the organization.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
100.00% |
|
Competitive Landscape
| Competitor Type | Threat Analysis |
|---|---|
| State/regional amateur hockey associations | Compete for volunteers, club affiliation, tournaments and sponsor attention (e.g., other state USA Hockey affiliates) |
| Club-level tournament operators / rinks | Direct competition for tournament dates, team registrations and local sponsorship dollars |
| Sport administration platforms (SportNGIN, LeagueApps) | Platform providers reduce switching costs and centralize registration; PNAHA relies on similar tooling which can be replaced by clubs |
SWOT Analysis
Strengths
- Official regional governing role under USA Hockey.
- Long-standing domain and organizational history (since 2001).
- Published safety and background-check policies increase trust.
Weaknesses
- Low website traffic and limited independent consumer reviews.
- Dependence on volunteers and third-party platform tooling.
- WHOIS privacy reduces transparency for some stakeholders.
Opportunities
- Collect and publish participant testimonials and program metrics to attract sponsors.
- Leverage digital channels (email, social) for seasonal registration boosts.
- Offer targeted sponsor packages around tournaments to increase revenue.
Threats
- High-impact reputational incidents at events can spread quickly via local/national media.
- Platform outages or policy changes by SportNGIN/DNS providers could disrupt operations.
- Ad/analytics tag proliferation could raise privacy concerns among parents.
Risk Register
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Reputational risk from on-site incidents (assault, misconduct) | High | Maintain and publicize SafeSport policies, continue transparent incident handling and disciplinary follow-through; provide communications templates for rapid response. |
| Low digital visibility and lack of independent reviews | Medium | Encourage verified reviews/testimonials, publish annual impact metrics, and improve SEO/communications to increase transparency for parents and sponsors. |
| Operational dependence on third-party platform (SportNGIN) | Medium | Keep exportable backups of member and registration data, negotiate SLA or contingency plans with platform provider, and document key workflows. |
| Registrant privacy (WHOIS hidden) creates perception gap for partners | Low | Provide clear organizational leadership and contact details on-site (officers, mailing address, EIN if applicable) to offset privacy concerns. |
| TLS certificate expiry (late Dec 2025) | Low | Monitor certificate expiration and automate renewal (Cloudflare/hosting-managed certs) at least 30 days prior to expiry. |
Appendix & Sources
Key Citations
-
SimilarTech profile: pnaha.com (website and technologies)
Technology fingerprint and traffic snapshot (AWS, Cloudflare, ad/analytics vendors; monthly visits ~2.1K).
-
SimilarWeb / traffic snapshot for pnaha.com (Oct 2025)
Estimated visits (≈2,068 in Oct 2025), engagement metrics and country breakdown (US-dominant).
-
WHOIS, DNS and SSL records for pnaha.com
Registrar Network Solutions; WHOIS shows registrant privacy (Perfect Privacy); nameservers include SportNGIN/DNSMadeEasy; TLS valid through 2025-12-29.
-
Site contact scraping (emails, phones, social profiles)
Public emails (safesport@pnaha.com, president@pnaha.com, coachingdirector@pnaha.com, etc.), phone numbers and official social links collected from site pages.
-
Google Safe Browsing / blacklist check
No warnings or matches found in Safe Browsing data for the domain.
-
News coverage referencing PNAHA and local incidents
Multiple news items tie PNAHA to legitimate programs; some local media covered an incident where a parent assaulted teen referees — organization responded publicly.
-
Open web reputation / search synthesis
Search-based review found no reports of financial loss or fraud associated with pnaha.com; results corroborate nonprofit sports association identity.
Data Sources Used
Disclaimer
This report synthesizes open-source intelligence and third-party data snapshots as of the as_of_date. It is not legal advice and may not capture private incidents, internal disputes, or the latest operational changes. Where decisions require certainty, verify directly with the organization, consult primary records, or obtain legal/financial review.