Executive Summary
Global Rank
#~10.35M
Monthly Visits
199
Avg Duration
1m 18s
Pages/Visit
3.13
Strategic Overview
Longstanding market presence and relationships in the Isle of Wight region., Distinctive design style associated with founders., Direct, founder-led client service..
Low digital traffic and minimal social following., Very limited scale — reliant on two co-owners., Weak online brand footprint and few public reviews..
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsOwner-Led, Credible Local Agency
- Matthew Chatfield and Cat James have run the business for over 15 years, both listed as company officers and main creators.
- Track record of work for public bodies, local businesses, and SMEs in southern England.
- No major legal, fraud, or complaint records; entity matches public Companies House filings.
Technical Stability and Compliance
- Uses secure, maintained technologies (WordPress, WooCommerce, Google Analytics, Cloudflare).
- Active SSL and up-to-date DNS with Cloudflare security features.
- Complies with UK legal regulations in published terms; presence in government and local supplier databases.
The Bear Case
2 PointsMinimal Growth and Market Reach
- Site averages under 200 monthly visits; social media and Google engagement remain minor.
- Revenue is likely modest, with little evidence of investor interest or growth beyond core team.
- Client base is local/regional, leaving business exposed to local demand changes and owner succession.
Limited Reputation Signals
- No Trustpilot, G2, or Google public reviews found.
- Almost no third-party commentary — positive or negative — outside internal site or small business directories.
- Brand risks being overlooked in a crowded, price-driven freelance design market.
Domain Integrity
Domain is 20+ years old, with stable registrar history and secure, up-to-date SSL/TLS, protected by Cloudflare.
| Registrar | Heart Internet Limited t/a Heart Internet [Tag = EXTEND] |
|---|---|
| Domain Age | Dec 15, 2004 (21 years old) |
| Security Status |
Unlocked
SSL: WE1
|
Reputation
0 Reviews
Sentiment Analysis
No complaints or negative reviews recorded; public commentary is minimal but generally neutral to positive.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
100.00% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Local graphic/web design agencies | Compete for the same pool of UK small business and public sector clients; scale and service variety may outmatch Pinkeye. |
| Freelance designers via platforms (e.g., Fiverr, Upwork) | Price competition, flexibility, and range of offerings challenge Pinkeye on cost and breadth. |
| Regional/national marketing firms | Ability to offer full-service packages and larger teams could win bids Pinkeye cannot support. |
SWOT Analysis
Strengths
- Longstanding, reputable presence in local market (since 2007 incorporation, 2004 domain).
- Direct, owner-led service builds client loyalty.
- Secure, up-to-date technical infrastructure.
Weaknesses
- Little online brand capital beyond owner reputation.
- Minimal staff — business continuity could be impacted by co-owner absence.
- Low online visibility and review presence.
Opportunities
- Growing regional demand for digital/web services.
- Potential to leverage partnerships with public sector clients.
- Can expand e-commerce offerings or offer remote consulting.
Threats
- Aggressive competition from low-cost freelancers and larger agencies.
- Owner retirement/exit would leave business at risk.
- Potential for local market downturn to cut key clients.
Tech Stack
Content Management (WordPress)
Runs recent versions of WordPress with premium plugins, ensuring ease of updates and security.
E-Commerce (WooCommerce)
WooCommerce powers the online shop, supporting local product sales and service payments.
CDN & SSL (Cloudflare)
Cloudflare DNS and CDN used for speed, uptime, DDoS protection, and TLS security.
Analytics & Tracking (Google Analytics, Tag Manager)
Modern analytics set up for traffic and engagement measurement, though actual volume is low.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Dependence on two co-founders for all operations and client work. | High | Diversify client work, cross-train contractors, and clarify succession plans. |
| Low sales pipeline due to limited web presence and marketing. | Medium | Invest in digital marketing, SEO, and customer review programs. |
| Cybersecurity incidents targeting small business WordPress sites. | Medium | Regular updates, managed WordPress hosting, and DDoS/firewall protection via Cloudflare. |
| Local economic downturn reduces client budgets. | High | Pursue remote/digital service offerings and diversify client types. |
Contacts
Appendix & Sources
Key Citations
-
Companies House Filing History (UK Registrar)
Official filings confirm company formation, directors/co-owners, and legal entity status.
-
About the Team – Pinkeye Graphics
Bio details confirm co-founders Matthew Chatfield and Cat James as main operators.
-
No Scam or Complaint Records Found
No fraud, complaint, or legal dockets found in creditable business web searches.
-
RocketReach – Revenue Estimate
Reports $5 million annual revenue, but accuracy unverified and not reflected in public filings.
-
Client Contact Details
Direct company email and phone contact confirmed on the business website.
Data Sources Used
Disclaimer
This report summarizes publicly available data and third-party estimates as of 22 Feb 2026. Financial projections, ownership, and employment numbers should be independently verified for investment or legal reliance.