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Van Doorn Openingstechnieken 360° Intelligence

Report Date: Nov 20, 2025
Risk Level Moderate

Executive Summary

Global Rank

#~8.99M

Monthly Visits

834

Avg Duration

1m 14s

Pages/Visit

2.31

Strategic Overview

Economic Moats

Niche technical expertise in sliding-door repair and parts, Strong local Google Reviews (4.8, ~376 reviews) that support local trust, Owned webshop and service booking links providing direct sales channel.

Headwinds

Very low global web traffic limits brand discovery outside NL, Small company scale (LinkedIn lists 2–10 employees) — capacity constraints for rapid growth, Limited footprint on large third-party review platforms (small Trustpilot sample).

Our Verdict

Business Quality Good
Traffic & Growth Moderate
Infrastructure & Security Good
Reputation Good

Investment Thesis

The Bull Case

2 Points
📍

Stable local demand

  • • Traffic and contacts show nearly all users from the Netherlands, matching a local service business model.
  • • Google Maps listing with 4.8 rating and ~376 reviews indicates repeatable, positive customer experiences.
  • • Webshop plus service pages let the company monetize both parts and repairs.
🛡️

Low technical risk

  • • Site uses valid SSL and modern signature algorithm (ECDSA-SHA384).
  • • Email authentication present (SPF + DMARC) and mail routed via Outlook protection and reputable senders.

The Bear Case

2 Points
⚠️

Limited scale and channel concentration

  • • Monthly visits under 2,000 and heavily Netherlands-focused limit expansion without investment in marketing.
  • • Over 85% of traffic comes from Search + Direct, making discovery vulnerable to SEO changes.
🔧

Operational dependency risk

  • • Small headcount (LinkedIn 2–10 employees) concentrates operational knowledge and service capacity.
  • • Reputation is mainly local — a few negative local incidents could disproportionately harm business.

Entity & Domain Integrity

Domain registered in 2012, hosted via VAhosting name servers, with a valid SSL certificate and proper email authentication (SPF and DMARC). No safe-browsing or crypto-scam listings.

Registrar Realtime Register
Domain Age Apr 22, 2012 (13 years old)
Security Status
Unlocked SSL: E8

Reputation Analysis

4

1 Reviews

Trustpilot

Customer Sentiment Analysis

Reputation signals are positive and local: a high-rated Google Maps listing (4.8/376) and multiple positive testimonials. No scam or fraud reports were found in searches or on safety blacklists.

Common Themes
Prompt, professional repair service Friendly and knowledgeable technicians Good communication and punctuality

Traffic Distribution

Top Countries Traffic Share Trend
Netherlands
100.00%

Competitive Landscape

Competitor Type Threat Analysis
Local locksmiths / sliding-door repair shops Compete on emergency response, on-site repairs, and local reputation; high overlap in service offering.
National parts resellers / specialist webshops Price and inventory depth for replacement parts; may undercut on commodity components.
DIY marketplaces and hardware stores Customers seeking parts only may buy from large marketplaces rather than the specialist webshop.

SWOT Analysis

Strengths

  • Strong local reputation on Google Maps (4.8 / ~376 reviews)
  • Clear contact information and multiple sales channels (webshop + service pages)
  • Proper email authentication (SPF, DMARC) and no blacklisting

Weaknesses

  • Low overall web traffic limiting exposure beyond Netherlands
  • Small company size could constrain scaling
  • Limited presence on major review sites beyond Google

Opportunities

  • Expand webshop SEO and product listings to reach national buyers
  • Partnerships with housing associations and installers to win recurring contracts
  • Add structured FAQ, videos, and installation guides to increase organic traffic and trust

Threats

  • Local competitors or larger parts resellers undercutting on price
  • Negative local reviews have outsized impact on a small operator
  • Supply chain shocks for specialized parts

Risk Register

Identified Risk Impact Mitigation
Concentrated local demand and small headcount High Document procedures, cross-train technicians, and recruit/contract seasonal capacity or partner franchises to handle peaks.
SEO or search-algorithm changes reducing organic traffic Medium Diversify acquisition channels (local ads, partnerships, listings), maintain on-site SEO for top product/service keywords, and monitor traffic monthly.
Supply-chain or inventory shortage for parts sold via webshop Medium Establish multiple suppliers, add inventory transparency on site (stock levels), and set customer expectations for lead times.
Reputational damage from a small number of negative local reviews Medium Proactively solicit reviews, respond publicly to complaints, and archive job photos/evidence of work to defend quality claims.
Technical or security lapse (expired certificates, misconfigured email) Medium Automate certificate renewals, schedule periodic security checks, and review email authentication policies quarterly.

Appendix & Sources

Key Citations

Data Sources Used

similar_web_api_v1 whois_dns_ssl_v1 website_contacts_scraper_v1 google_places_v1 trustpilot_v1 linkedin_business_v1 perplexity_questions_v1 crypto_scam_sniffer_v1 google_safe_browsing_v1 uspto_trademark_search_v1

Disclaimer

This report synthesizes third-party data sources and automated scans as of the 'as_of_date'. It is not legal or financial advice. Confirm business-critical facts (contracts, financials, KYC) directly with the company and via primary public records before transacting or investing.