Executive Summary
Global Rank
#31,404
Monthly Visits
~1.40M
Avg Duration
3m 44s
Pages/Visit
5.48
Strategic Overview
Strong Czech market focus and local brand awareness, Large, fast-moving inventory of consignment items, Efficient warehouse and processing operations.
Significant recurring product and customer service complaints, Competition from major international and domestic e-commerce platforms, Potential regulatory scrutiny due to high volume of consumer disputes.
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsMarket Leadership in Secondhand Commerce
- Consistently among top ten Czech e-commerce marketplaces; ~1.4M monthly visitors.
- Unique focus on reselling overstock and returned goods—growing consumer demand for thrift.
- Efficient inventory turnover with 750,000+ products circulated in two years.
Operational Efficiency and Physical Presence
- Operates two major warehouses (totaling ~5,000 sq meters) in Prague.
- Streamlined processing of non-new goods at scale.
- Well-documented, transparent business structure (AZ Retail s.r.o.).
The Bear Case
2 PointsReputation and Consumer Trust Issues
- Over 2,000 documented dissatisfied customers, per local review aggregators (e.g., Heureka.cz).
- Negative themes: misleading product descriptions, non-tested items, slow/difficult returns.
- Perception of inconsistent customer support and blacklisting after disputes.
Competitive Pressure & Regulatory Exposure
- Faces aggressive competition from global (Amazon, eBay, Temu, AliExpress) and local (Allegro, Sbazar, Bazos) players.
- Frequent consumer complaints may draw continued or increased scrutiny from Czech consumer protection authorities.
- Scaling up may increase logistics and quality control challenges.
Domain Integrity
Established domain (since 2016), using Cloudflare DNS and industry-grade SSL; not blacklisted and rated safe by major security sources.
| Registrar | REG-INTERNET-CZ |
|---|---|
| Domain Age | Apr 25, 2016 (9 years old) |
| Security Status |
Unlocked
SSL: E7
|
Reputation
0 Reviews
Sentiment Analysis
OdKarla.cz is a highly visible e-commerce brand in Czechia but struggles with volume and severity of negative consumer reviews on native platforms (e.g., Heureka.cz); business responds publicly to some complaints.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Czech Republic
|
95.90% |
|
|
Slovakia
|
0.66% |
|
|
Germany
|
0.64% |
|
|
France
|
0.31% |
|
|
Austria
|
0.30% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| International e-commerce giants (Amazon, eBay, AliExpress, Temu) | Broader selection, lower prices, and global logistics; difficult to compete on scale or price. |
| Local marketplaces (Sbazar, Bazos, Aukro, Zbozi.cz, Allegro.cz) | Strong incumbency in Czech-language e-commerce; similar target audience and product mix. |
| Vertically integrated/retail chains (Alza, Mall.cz, Hornbach) | Deep logistics, large catalogues, strong brand recognition and trusted returns. |
SWOT Analysis
Strengths
- Top-tier traffic and brand awareness in Czech consignment sector
- Efficient logistics with two large Prague warehouses
- Runs on robust, modern technology platforms
Weaknesses
- Recurrent negative reviews on quality and returns
- Return process often seen as slow and expensive for customer
- Customer disputes escalate publicly and may burn goodwill
Opportunities
- Rising consumer demand for sustainable, affordable goods
- Potential to improve customer support and automate QA
- Expansion into additional Central European markets
Threats
- Intense competition from global and large regional players
- Reputational downturn from unresolved complaints
- Possible future regulatory interventions
Tech Stack
Cloud and Hosting
Multi-cloud infrastructure: Cloudflare CDN/DNS for main site; Amazon AWS (including S3, CloudFront); Vercel; DigitalOcean and several EU hosts for subdomains and development.
E-commerce and Payment
Supports Pay-by-card (Visa, Mastercard, Stripe, Apple Pay, American Express); integrates Luigi’s Box for search, Post Affiliate Pro for marketing, and custom cart logic.
Analytics & Tracking
Uses Google Analytics (Classic and GA4), Facebook Pixel, Microsoft Clarity, Hotjar for consumer data and event tracking; supports advanced retargeting/marketing tags.
Security & SaaS
Full HTTPS enforcement, current SSL certificates, SPF/DMARC/DNSSEC set; utilizes third-party cloud safety tools (Cloudflare, HSTS, Facebook Domain Verification).
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| High volume of customer complaints around quality, fulfillment, and returns. | High | Continuous process improvements, public response to complaints, return policy published, but full resolution requires operational scaling. |
| Reputation risk from sustained negative reviews and consumer watchdog scrutiny. | High | Proactive PR, responding to reviews, strengthening QA controls and visibility over returns processes. |
| Competitive pressure from both major international and established local e-commerce sites. | Medium | Focus on local sourcing, brand recognition, specialty in secondhand/returned goods. |
| Regulatory/consumer protection action (due to returns and product misrepresentation complaints). | Medium | Compliance with local law, enhanced documentation, transparency, and customer communication. |
Contacts
Appendix & Sources
Key Citations
-
Heureka customer reviews, recurring complaints
Provides detailed Czech-language customer feedback, showing both positive and significant negative patterns.
-
Company Profile and Press Interview
Profile of founder Jan Cvetkov and company evolution, confirming both operational details and physical footprint.
-
Company Google Maps listing
Confirms physical storefront/address, public contact numbers, and user review counts/ratings.
Data Sources Used
Disclaimer
This report aggregates public and third-party data as of the stated date; all information should be independently verified for investment purposes.