Executive Summary
Global Rank
#10,821
Monthly Visits
~5.40M
Avg Duration
1m 40s
Pages/Visit
2.95
Strategic Overview
Integrated tech platform for game capture and sharing, Established user community, Significant VC funding and rapid product iteration, Cross-platform presence (web, desktop, mobile).
Frequent technical complaints from users, High competition from established brands (e.g. Twitch, Nvidia/OBS, Game Bar), No evidence of proprietary tech or IP blocking easy replication, Reliance on ad revenue and platform partnerships.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsGrowing Gaming and Creator Market
- The global growth of gaming and game streaming expands the addressable market.
- Medal.tv captures daily user engagement with easy-to-use clip tools.
- Creator economy trends support monetization and content sharing.
Strong Funding and Revenue Growth
- Raised $85.5M total, most recently a $13M Series D (2024); backed by major VCs.
- Experienced >19% month-over-month revenue lift (2025).
- Estimated annual revenue in $10–15M range with further upside from ad/partnership growth.
Technology and Community Infrastructure
- Multi-cloud hosting, global CDN, and integrations with social networks ensure scale and performance.
- Active support and communication foster loyal userbase despite bugs.
- Responsive to negative feedback, with developer presence in support/forums.
The Bear Case
3 PointsTechnical Reliability and User Complaints
- Recurring reports of lag, app crashes, audio/video bugs affect user loyalty.
- Negative reviews cite performance drains and missing features.
- Slow resolution of technical debt risks churn to alternatives.
Competitive Pressures
- Faces giants like Twitch, Nvidia, OBS, Xbox Game Bar—many deeply embedded in the OS or gaming ecosystem.
- Switching costs are low and function is easily copied.
- Creator incentives could falter if rivals expand features or rewards.
Monetization Headwinds
- Reliance on ad revenue leaves it exposed to ad market drops and privacy regulation.
- Reward campaigns (e.g., Robux for referrals) spark complaints and fraud accusations.
- No clear moat around monetization approaches compared to mature alternatives.
Domain Integrity
Long-established domain using trusted registrar and DNS (Cloudflare), current SSL, and robust TXT records. No major security or blacklist issues detected.
| Registrar | Cloudflare, Inc. |
|---|---|
| Domain Age | Sep 26, 2017 (8 years old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
34 Reviews
Sentiment Analysis
Reputation is generally positive but mixed, with support praised and technical/reward issues recurring. No flag for systemic fraud or scam.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
27.90% |
|
|
Germany
|
6.10% |
|
|
United Kingdom
|
5.20% |
|
|
Poland
|
4.90% |
|
|
Brazil
|
4.00% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Game Social/Clip Platforms (e.g., Twitch, Discord, Steam Community) | Direct competition for community and clip sharing; higher integration and brand loyalty |
| Screen/Clip Capture Utilities (e.g., Nvidia ShadowPlay, Xbox Game Bar, OBS, Gyazo) | Provides similar or broader recording features with greater reliability and fewer bugs |
| Gaming Stat/Highlight Platforms (e.g., Tracker.gg, Faceit, HLTV) | Secondary threat—offers highlights, stats, and content that substitute for Medal's value proposition |
SWOT Analysis
Strengths
- Rapidly growing, highly engaged gaming userbase
- Substantial venture funding and revenue growth
- Robust multi-cloud technical infrastructure
- Active support and reputation management
Weaknesses
- App and service reliability concerns evident in reviews
- Feature gaps versus mature incumbents
- Limited barriers to replication
- Event reward complaints impact trust
Opportunities
- Expanding monetization options for creators and self-hosted ads
- International user growth (e.g., Latin America, Europe)
- Cloud gaming/video consumption trends accelerates demand
- Data and analytics partnerships
Threats
- Better-integrated OS/platform capture tools
- Ad/partner risk from market shifts and privacy laws
- Negative viral feedback loops from technical failures
- Emerging privacy/security risks in global scale
Tech Stack
Cloud Infrastructure & CDN
Runs on Amazon AWS, Cloudflare, Fastly, Akamai, and Google Cloud for scalable, geo-distributed delivery and DDoS protection.
Analytics and Monitoring
Robust stack—Google Analytics, Amplitude, Mixpanel, Microsoft Clarity, Sentry, Inspectlet, FullStory—tracks usage, bugs, and engagement.
Payments & Ads
Supports Stripe, PayPal, Paddle, Visa, Amex, and ad stacks (Google Adsense, Amazon, AppNexus, Outbrain, etc.) to enable diverse monetization.
Security
SSL via Cloudflare/Let's Encrypt, DMARC, DNSSEC, reCAPTCHA, and hCaptcha defensively block phishing, spoofing, and bot abuse.
Multilingual & Social Integrations
Localized for 20+ languages, supports rich linking to Twitter/X, Instagram, TikTok, Facebook, LinkedIn, and supports mobile app downloads.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Recurring technical bugs affect user experience and retention. | Medium | Continuous deployment, active support, public commitment in forums to bug fixes. |
| Loss of ad revenue or partner/platform dependency. | High | Diverse ad platforms and ongoing search for new monetization and creator revenue streams. |
| Reputation damage from reward event fraud or non-payment claims. | Medium | Strict event rules, support review process, user bans for rule violations, official dispute process. |
| Competitive displacement by platform owners (Twitch, Discord, Nvidia, Microsoft). | High | Focus on differentiated features, active creator community, and mobile-first approach. |
Contacts
Department Points of Contact
Social Presence
Appendix & Sources
Key Citations
-
SimilarWeb – Medal.tv November 2025 analytics
Traffic and engagement data, global/country/category rank, source percentages.
-
BuiltWith – Medal.tv technology stack
Details on CDN, ad stacks, analytics, language/localization, and security tech.
-
WHOIS record for medal.tv
Registrar, status, DNS and SSL certificate status.
-
Trustpilot – Medal.tv Reviews
Recent user reviews highlighting common themes and sentiment.
-
LinkedIn – Medal company profile
Company summary, estimated headcount, and HQ details.
-
Google Safe Browsing status for medal.tv
Shows no malware/phishing issues as of December 2025.
-
Medal.tv support and contact details
Emails for support, appeals, leadership, and event issues.
-
USPTO Trademark Search – 'MEDAL'
No current overlapping trademarks in digital video/gaming; legal clearance appears satisfactory.
-
Google Places – Medal B.V.
Dutch HQ location and public company details.
-
Funding, Revenue, and Leadership details (CB Insights, press)
Funding rounds, revenue range, and executive team highlights.
Data Sources Used
Disclaimer
This report is provided for informational purposes only based on publicly available and third-party data as of December 2025. No warranty is made as to the accuracy of future conditions or the completeness of proprietary business intelligence.