Logo

Lemme (lemmelive.com) 360° Intelligence

Report Date: Nov 13, 2025
Risk Level Moderate

Executive Summary

Global Rank

#168,600

Monthly Visits

216,399

Avg Duration

0m 56s

Pages/Visit

3.48

Strategic Overview

Economic Moats

Celebrity founder and high initial brand awareness (media coverage and influencer reach)., Significant direct + organic search traffic (~43% direct, ~45% search)., Fully integrated DTC e‑commerce stack (Shopify-compatible hosting, multiple payment processors) enabling rapid scaling of promotions and SKUs..

Headwinds

Active class-action lawsuits and media scrutiny over product claims (GLP‑1 Daily and other supplements)., Concentrated negative user reviews on billing, subscriptions and customer service harming conversion/retention., Regulatory risk for health/weight-loss claims—could force label/marketing changes or settlements..

Our Verdict

Business Quality Moderate
Reputation Bad
Traffic & Growth Good
Legal & Compliance Bad
Technology & Security Good
Customer Service & Fulfillment Bad

Investment Thesis

The Bull Case

2 Points
🚀

Strong brand + distribution

  • • Celebrity founder (Kourtney Kardashian Barker) drives PR and social commerce placements.
  • • Site attracts meaningful traffic (~216k monthly) and shows significant direct/search share, lowering paid acquisition reliance.
  • • Modern DTC stack (Shopify ecosystem, Stripe/PayPal support, CDNs) allows fast expansion to new SKUs and channels (TikTok Shop, retail partnerships reported in press).
📣

Product cadence and press

  • • Frequent new product launches and PR pickups (multiple news items in 2025), supporting short-term topline growth.
  • • Multiple SKUs target different daily-use categories (sleep, immunity, gut health), increasing average order potential.

The Bear Case

2 Points
⚖️

Legal & substantiation liability

  • • At least two class actions (2024–2025) allege misleading advertising and false claims for GLP‑1 Daily and other products.
  • • Unfavorable rulings, settlements or injunctive relief could require marketing changes, refunds or material disclosures.
📉

Reputation, returns and retention

  • • Persistent negative reviews focusing on billing, subscription charges and customer service create risk of elevated chargebacks and poor repeat purchase rates.
  • • Mixed independent product efficacy reviews could depress long-term customer lifetime value in a crowded supplements market.

Entity & Domain Integrity

Domain registered via GoDaddy (Dec 2021), uses standard Shopify/A record (23.227.38.32) and GoDaddy nameservers, valid ECDSA TLS certificate through Jan 2026, and no Google Safe Browsing flags.

Registrar GoDaddy.com, LLC
Domain Age Dec 11, 2021 (3 years old)
Security Status
Registry Locked SSL: WE1

Reputation Analysis

0

0 Reviews

Trustpilot

Customer Sentiment Analysis

Public sentiment is polarized: strong positive buzz and media mentions coexist with numerous independent negative reviews and legal complaints focused on marketing claims and billing practices.

Common Themes
Billing / unexpected subscription charges / refund problems Product perceived as ineffective for some users Positive comments on taste and packaging from satisfied customers Poor or slow customer service experiences

Traffic Distribution

Top Countries Traffic Share Trend
United States
40.38%
United Kingdom
6.95%
Australia
6.10%
Nigeria
3.25%
Canada
3.14%

Competitive Landscape

Competitor Type Threat Analysis
Celebrity-backed DTC supplement brands High-profile rivals can leverage a similar PR funnel and social commerce; consumers often choose on brand trust and perceived clinical backing.
Established supplement companies & retailers Retail chains and legacy brands provide broader distribution, recognized certifications and price/quality assurances that reduce switching to newer DTC players.
Direct-to-consumer challenger brands (functional gummies) Low-cost challengers and private-label offerings on marketplaces (Amazon/TikTok Shop) could undercut price and erode margins.
Third‑party marketplaces and resellers Resellers and marketplace listings dilute brand control and can create inconsistent product experiences and counterfeit risks.

SWOT Analysis

Strengths

  • Strong initial brand awareness via celebrity founder and PR coverage.
  • Healthy traffic mix (direct + search) enabling cost-effective user acquisition.
  • Modern DTC tech stack and multiple payment options simplify scaling and conversion.

Weaknesses

  • Ongoing class-action litigation and public complaints about product claims.
  • Customer service, subscription billing and refund-related complaints are frequent.
  • Product efficacy inconsistent across user reviews, risking retention.

Opportunities

  • Invest in clinical substantiation or third-party studies to solidify claims and reduce litigation risk.
  • Expand into retail/wholesale or vetted marketplace channels to diversify distribution.
  • Improve post-purchase experience (loyalty, clearer subscription UX) to raise LTV.

Threats

  • Regulatory action or enforcement on weight‑loss/health claims causing forced relabeling or marketing changes.
  • Competitors with lower prices or stronger clinical backing capturing market share.
  • Publicity from class actions and negative reviews accelerating churn and reducing new-customer conversion.

Risk Register

Identified Risk Impact Mitigation
Class-action litigation and regulatory enforcement over product claims (GLP‑1 Daily and similar) High Halt unproven efficacy claims, commission independent clinical validation where feasible, prepare reserves for potential settlements, and tighten marketing oversight.
Reputational damage from poor reviews and social media criticism Medium Proactive customer support overhaul, transparent subscription/billing disclosures, publish independent testing or ingredient substantiation to rebuild trust.
Customer billing/subscription disputes and chargebacks Medium Improve checkout clarity on recurring orders, simplify cancellation flows, and expand support staffing to reduce disputes and potential refund liabilities.
Product efficacy / safety concerns High Engage third-party labs for stability/ingredient verification, update labels and disclaimers, and ensure claims align with scientific evidence and regulatory guidance.
Operational downtime or payment interruptions Medium Multi-provider redundancy (payment processors), CDN usage, and monitoring (Datadog/Sentry) to detect and respond to outages quickly.

Appendix & Sources

Key Citations

Data Sources Used

similartech_v1 similar_web_api_v1 website_contacts_scraper_v1 whois_dns_ssl_v1 uspto_trademark_search_v1 crypto_scam_sniffer_v1 google_safe_browsing_v1 google_places_v1 google_news_v1 perplexity_questions_v1 trustpilot_v1 linkedin_business_v1

Disclaimer

This report synthesizes third-party telemetry, public reviews and scraped site data as of the 'as_of_date' above. It is for informational due diligence only and not legal, medical or investment advice. Verify claims and perform your own legal and technical audits before making investment or partnership decisions.