Executive Summary
Global Rank
#~2.14M
Monthly Visits
6,000
Avg Duration
6m 46s
Pages/Visit
5.94
Strategic Overview
Strong brand presence in Kurdistan/Iraq e-commerce, Deep localization (language, payment, and content), Multi-channel presence (app, web, social media).
Heavy reliance on Iraqi/Kurdish market and regional stability, Technical performance concerns flagged by users, Competition from both regional and international classified platforms.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsEstablished leader in Iraq/Kurdistan classifieds
- Founded in 2012, one of the earliest major e-commerce players in the region
- High brand awareness and trusted platform for local users
- Comprehensive category coverage (real estate, vehicles, electronics, more)
Technical foundation and compliance
- Solid hosting and CDN—Cloudflare, Amazon, Google Workspace, Sendgrid
- Modern payment integrations: Stripe, PayPal, Klarna
- Active on multiple social channels for reach and support
Market fit and local engagement
- Majority of visitors and engagement from Iraq (~97%)
- Positive community feedback as a go-to site for local buying/selling
- Recognized by researchers and World Bank for regional market role
The Bear Case
3 PointsConstrained growth profile
- Transactional and user base growth remain modest
- Highly concentrated in Iraq, with little evidence of global expansion
- Regional instability may affect market and team continuity
Mixed user experience
- Mobile app faces complaints about speed and technical glitches
- Limited filtering/search capabilities highlighted in reviews
- Potential loss of market share to newer or better-optimized platforms
Opaque financial and leadership details
- No available funding, revenue, or profit metrics disclosed
- Leadership team and corporate structure are not publicly detailed
Domain Integrity
Long-established (since 2012), professionally registered domain, protected by Cloudflare DNS and SSL, and not flagged for security issues.
| Registrar | REGISTER S.P.A. |
|---|---|
| Domain Age | Jan 30, 2012 (14 years old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
0 Reviews
Sentiment Analysis
Reputation is generally positive for buy/sell utility, but marred by technical complaints and a lack of third-party review presence (e.g., Trustpilot).
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Iraq
|
96.70% |
|
|
Germany
|
3.00% |
|
|
Turkey
|
0.30% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Regional classifieds/e-commerce (e.g., Dasy2.com, Opensooq, Mredy, Kurdsale) | Direct alternatives for buy/sell services, potential for user migration if performance or inventory is better elsewhere. |
| International classifieds (e.g., Facebook Marketplace) | Broader user base and superior technology could entice local users, especially if Kurdshopping.com fails to innovate. |
SWOT Analysis
Strengths
- Recognized brand in Iraq/Kurdistan e-commerce
- Long operating history
- Deep localization and community ties
- Clean legal and security record
Weaknesses
- Dependence on one regional market
- App/UX issues affecting user satisfaction
- Lack of published financials and leadership info
Opportunities
- Expand to broader MENA region
- Enhance mobile user experience
- Monetization through advertising or premium services
Threats
- Competition from bigger, international classified platforms
- Political/regulatory instability
- Potential for rapid reputation loss if technical issues persist
Tech Stack
Cloud/CDN/Security
Relies on Cloudflare for DNS, CDN, SSL security, and DDoS protection; Amazon Cloudfront used for distributed content delivery.
Payments
Supports Stripe, PayPal, and Klarna, allowing a broad range of secure transactions.
Analytics/Monitoring
Uses Google Analytics, Hotjar, Amplitude, Sentry, and Cloudflare Insights for user tracking and technical monitoring.
Email & Messaging
Operates G Suite/Google Workspace and Sendgrid, plus Intercom for customer communications.
Mobile/Frontend
Leverages modern JS frameworks like Angular and React, plus full mobile optimization, although mobile app performance has user issues.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Dependence on the Iraqi/Kurdistan region and its regulatory environment. | High | Diversification of markets and ongoing monitoring of local regulations. |
| Reputation erosion due to recurring technical complaints. | Medium | Allocate resources to improve app/website performance and usability. |
| Lack of public financial and corporate transparency. | Medium | Publicly disclose management and key financial data to build trust with users and partners. |
| Possible data privacy lapses or cyberattacks. | High | Continue to uphold encryption in transit and maintain third-party security monitoring (Cloudflare/Sentry). |
Contacts
Appendix & Sources
Key Citations
-
SimilarWeb Analytics for kurdshopping.com
Traffic, bounce rate, country breakdown, and engagement statistics.
-
WHOIS record for kurdshopping.com
Domain registration, DNS, SSL, and registrar information.
-
Kurdshopping.com Mobile App Reviews
User complaints, privacy statement, and ratings.
-
World Bank MENA e-commerce report
Market positioning comparison with regional peers.
-
Google Places: Kurd Shopping
Physical office location and hours in Erbil.
Data Sources Used
Disclaimer
This report is based on public and third-party data sources as of 2026-02-24. It is for informational purposes only and does not constitute financial, legal, or investment advice. Verification of information is recommended prior to any investment.