Executive Summary
Global Rank
#~4.06M
Monthly Visits
3,917
Avg Duration
0m 24s
Pages/Visit
2.20
Strategic Overview
Shopify storefront allows rapid deployment and robust checkout experience., Localized for multiple languages and countries in Europe., Accepts a wide variety of payment providers and currencies..
Major negative sentiment and unresolved complaints about product and service., No public leadership or company identification, undermining trust., Global e-commerce competition, especially from better-known brands and drop-shippers..
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsEuropean Niche Focus
- The site receives over 66% of its traffic from Portugal, indicating localized brand recognition.
- Offers unique eventwear and formal dresses designed for 'real bodies', appealing to an underserved segment.
- Supports purchases in multiple European languages and currencies, suggesting intent to scale across markets.
Shopify Technical Foundation
- Leverages Shopify's extensive e-commerce infrastructure—benefiting from payment security, logistics integrations, and analytics tools.
- Integrates popular payment solutions like Apple Pay, Google Pay, PayPal, Multibanco, and MB Way—vital for Europe.
The Bear Case
3 PointsSevere Reputation/Risk Issues
- Trustpilot complaints center on unreliable shipping, unresponsive support, and low product durability.
- Numerous verified negative ratings and an accusation of 'scammer' erode customer trust and future conversion.
Opaque Ownership
- WHOIS lists Privacy Protect, LLC as the registrant; no company legal name, leadership, or team presence on LinkedIn or the website.
- Potential for regulatory/compliance issues due to lack of visible business registration required in most EU jurisdictions.
Weak Operational Resilience
- Traffic dropped from ~18,400 monthly visits in October 2025 to about 3,900 by December 2025.
- No evidence of customer support escalation or systematic complaint resolution.
Domain Integrity
Domain registered in February 2020, privacy-protected, with valid SSL and no safe browsing risks currently detected.
| Registrar | PDR Ltd. d/b/a PublicDomainRegistry.com |
|---|---|
| Domain Age | Feb 23, 2020 (5 years old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
5 Reviews
Sentiment Analysis
Consumer reputation is very poor, with critical complaints about service and several one-star reviews highlighting delivery and quality failures.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Portugal
|
66.50% |
|
|
Italy
|
14.50% |
|
|
Spain
|
9.80% |
|
|
France
|
9.30% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Regional fashion e-commerce (Portugal/Spain) | Better recognized brands with localized customer support, established trust, and higher satisfaction. |
| Shopify-based eventwear drop-shippers | Quick-to-market competitors that can copy styles and beat the incumbent on delivery speed or price. |
| International fast fashion e-commerce (Shein, Zara, Asos) | Larger budgets for marketing, logistics, and legal compliance; greater consumer confidence. |
SWOT Analysis
Strengths
- Shopify infrastructure offers security and ease of checkout
- Localized traffic and payment solutions tailored for Portugal and broader Europe
- Active social footprint (Facebook, Instagram, TikTok)
Weaknesses
- Very poor customer reputation with unresolved complaints
- No publicly disclosed company leadership or legal entity
- Recent decline in web traffic
Opportunities
- Formalize business ownership for regulatory compliance
- Leverage localized customer service to differentiate from drop-shippers
- Target other Southern European countries sharing linguistic/cultural similarities
Threats
- Negative online reviews limiting new user growth
- EU regulatory scrutiny over lack of business transparency
- Competition eroding market share as product/service issues persist
Tech Stack
Hosting/CDN
Shopify-hosted, with CDN via Cloudflare, providing reliability and global cache.
Payments
Supports Apple Pay, Google Pay, MB Way, Multibanco, Visa, Mastercard, PayPal, and Maestro, covering wide European preferences.
Marketing & Analytics
Uses Klaviyo for email marketing and Facebook Pixel & TikTok Pixel for tracking campaigns and retargeting.
Security
Valid SSL (ecdsa-with-SHA256, WE1), HTTPS enforced, and general anti-spam email protections deployed.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| High rates of unresolved customer complaints and public accusation of scam/fraud risk on review platforms. | High | Owner must implement a clear refund and escalation process, respond publicly to complaints, and verify business credentials on platforms. |
| Opaque business registration or leadership; regulatory violations possible in EU e-commerce law. | High | Business should disclose legal entity ownership, register with government directories, and publish responsible contacts. |
| Declining traffic and lack of sustained user engagement. | Medium | Rebuild consumer trust by boosting service, speed, and satisfaction; improve review ratings. |
| Competition from established or lower-cost regional and international brands. | Medium | Focus on unique designs/localization, strengthen brand, and offer superior service reliability. |
Contacts
Appendix & Sources
Key Citations
-
SimilarTech profile for kiwinithelabel.com
Provides technology stack and payment providers, traffic origins and category.
-
SimilarWeb analytics for kiwinithelabel.com
Monthly visit data, bounce rate, country distribution, and top keywords.
-
WHOIS data for kiwinithelabel.com
Creation date, registrar, privacy protection, DNS and SSL information.
-
Trustpilot reviews for kiwinithelabel.com
Direct consumer complaints, ratings, and review content illustrating major risk vectors.
-
Official Kiwini The Label contact page
Listed email address, confirms operational email.
Data Sources Used
Disclaimer
This report aggregates data from a range of third-party and public sources as of January 2026. Accuracy cannot be fully guaranteed. Investors should perform additional checks before making decisions based on this assessment.