Executive Summary
Global Rank
#0
Monthly Visits
0
Avg Duration
0m 0s
Pages/Visit
0.00
Strategic Overview
Recognized historic tour locations (such as the Lizzie Borden House)., Generally positive service reviews and broad tour footprint., Distinct reputation in the niche ghost tourism market..
Trademark disputes with competing tour operators., Ghostadventures.com domain is minimally utilized, potentially confusing customers., Competition from TV shows and similar-themed entertainment brands..
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsStrong Brand Awareness in Haunted Tourism
- High customer ratings for US Ghost Adventures tours in several cities.
- Operates famous properties (e.g., Lizzie Borden House), creating experiential value.
- Minimal negative press; brand enjoys credibility among tour-goers.
Growing Demand for Unique Experiences
- Paranormal and historic experiences have growing appeal, especially among tourism segments seeking niche or immersive outings.
The Bear Case
2 PointsInactive Primary Domain with Brand Confusion
- ghostadventures.com is mainly a parked page or redirects, missing e-commerce or direct engagement.
- Potential for customer confusion—many associate the name with the TV show, not the tour operator.
Legal Risks from Trademark Disputes
- Engaged in ongoing trademark litigation in a crowded competitive sector.
- Costs and uncertainty from lawsuits could impact growth or brand use.
Domain Integrity
Domain was created in 2008 and is registered through ENOM. It is parked via ParkingCrew, has no current web application, and no threats detected by Google Safe Browsing.
| Registrar | ENOM, INC. |
|---|---|
| Domain Age | Sep 6, 2008 (17 years old) |
| Security Status |
Registry Locked
SSL: Valid
|
Reputation
0 Reviews
Sentiment Analysis
No evidence of fraud or negative sentiment detected for US Ghost Adventures. Tour products consistently reviewed positively by third-party travel and review platforms.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| TV entertainment (Ghost Adventures TV Show, Discovery Channel) | Brand confusion; draws away search and mindshare given the shared name and popular TV series. |
| Other ghost tour operators (Ghost City Tours, Ghost Doctors, Ghost Capers) | Direct competition in tour services, sometimes leading to trademark disputes and legal friction. |
SWOT Analysis
Strengths
- Strong customer ratings for physical tour services.
- Well-known properties like Lizzie Borden House add credibility.
- No evidence of fraud, and a positive reputation in travel and local press.
Weaknesses
- Primary domain is inactive (parked), missing direct business opportunities.
- Brand confusion likely with TV and other tour operators.
- No direct e-commerce, contact, or booking functionality on the .com.
Opportunities
- Consolidate brand for haunted tourism market with more digital engagement.
- Resolve litigations and secure valuable trademarks.
- Develop ghostadventures.com into an active portal for tours, bookings, and content.
Threats
- Further legal action from or against competitors.
- Loss of digital traffic to unrelated entities or entertainment brands.
- Market saturation as other operators and media enter the ghost tour niche.
Tech Stack
Domain Parking & Monetization
Domain is set up through ParkingCrew, showing that it is not being actively developed, but instead monetized as a parked asset with ads.
Content Delivery & Hosting
Infrastructure includes Amazon CloudFront CDN, generic hosting (AWS, Next Dimension, Team Internet), and minimal security measures (SPF, SSL history).
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Customer confusion between the tour operator, domain, and the popular TV brand. | Medium | Rebranding, clear disclaimers, and redirecting users to the proper tour content can reduce confusion. |
| Trademark litigation with industry competitors. | Medium | Continue legal defense, pursue settlements where feasible, and strengthen distinct service mark registrations. |
| Lost marketing opportunities due to parked domain status. | Medium | Develop content or effective redirect for ghostadventures.com to actively capture traffic and lead potential. |
Contacts
Appendix & Sources
Key Citations
-
US Ghost Adventures tour reviews
Provides direct customer perspectives, citing positive experiences on ghost tours.
-
District Court U.S. Ghost Decision PDF
Court ruling summarizing trademark dispute between US Ghost Adventures and Miss Lizzie's Coffee, clarifies key legal exposure.
-
Google Places listing—US Ghost Adventures
Confirms physical address, service scope, hours, and contact details for main business entity.
-
Ghost City Tours of Georgia, LLC v. US Ghost Adventures, LLC
Ongoing litigation between US Ghost Adventures and a competing tour operator.
-
SimilarWeb—ghostadventures.com
Shows domain has no meaningful web traffic, indicating inactive/parked status.
Data Sources Used
Disclaimer
This report aggregates public signals, technical intelligence, and curated review data as of the report date. Findings should be independently verified for investment decisions.