Executive Summary
Global Rank
#687,825
Monthly Visits
0
Avg Duration
0m 0s
Pages/Visit
0.00
Strategic Overview
Industry-leading device fingerprinting accuracy, Open source developer community and strong brand recognition, Substantial VC backing and rapid product iteration.
Steep pricing structure deters small customers, Open-source product can be spoofed by attackers, Competition from large tech companies and anti-tracking browser initiatives.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsMarket Demand for Fraud Prevention
- Online fraud and account takeovers remain critical problems for enterprises.
- Major customers (eBay, Coinbase, Agoda) have adopted the product, proving its value.
- API usage model scales with customer risk needs.
Technical Leadership and IP
- Proprietary algorithms outperform open source and many competitors.
- Holds live trademarks, reinforcing brand protection.
Sustained Funding and Traction
- Raised $77M through Series C with support from top-tier VCs.
- Revenue growth over 300% YoY in early years; estimated $23.5M annual revenue.
The Bear Case
3 PointsPricing & Accessibility
- Pricing perceived as expensive and poorly tiered for smaller customers.
- Recent changes to restore free plan may be reactive, not strategic.
Open Source Spoofability
- Open-source version is vulnerable to determined attackers.
- Commercial offering’s value proposition can be undermined if attack surface remains public.
Industry & Regulatory Changes
- Emerging privacy laws and browser updates may restrict fingerprinting techniques.
- Competitors with larger ecosystems might crowd out specialist vendors.
Domain Integrity
Mature domain (registered since 2019) using major registrar/host, with valid SSL and strong DNS lockdown; no threats reported.
| Registrar | Amazon Registrar, Inc. |
|---|---|
| Domain Age | Feb 3, 2019 (6 years old) |
| Security Status |
Registry Locked
SSL: Amazon RSA 2048 M03
|
Reputation
0 Reviews
Sentiment Analysis
Community reviews on specialist platforms are very positive, notably on G2 and Crozdesk, with no widespread fraud or scam reports.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Open Source Browser Fingerprinting Libraries | Can be forked and adapted by developers but typically less accurate and secure than the paid service. |
| Large Cloud/Identity Platforms (e.g., Google reCAPTCHA Enterprise, Auth0, Sift) | Bundled solutions for fraud prevention may undercut on price or offer greater integration breadth. |
| Ad Fraud/Anti-bot Services (e.g., HUMAN Security, Arkose Labs) | Niche competitors with deep anti-fraud products, often in direct bidding for enterprise contracts. |
SWOT Analysis
Strengths
- Respected leader in device/browser fingerprinting, widely used by major companies.
- Proven ability to scale API-based SaaS model.
- Open-source legacy creates developer goodwill and adoption.
Weaknesses
- Pricing model limits adoption among smaller organizations.
- Open-source version’s vulnerability to spoofing.
- Relatively narrow product focus compared to ecosystem players.
Opportunities
- Expanding demand for fraud detection due to growth in digital commerce.
- Potential for enterprise upselling and additional security/fraud features.
- Further global expansion with remote-first operation.
Threats
- Continual privacy/regulatory changes targeting fingerprint-based tracking.
- Large competitors bundling similar features into broader platforms.
- Public trust issues if high-profile breaches or circumvention emerge.
Tech Stack
Cloud Hosting (AWS)
Core platform infrastructure is hosted across Amazon AWS regions, using CloudFront CDN and Route53 DNS.
Content Delivery Network (CDN)
Uses AWS CloudFront and jsDelivr for low-latency asset delivery and global reach; multi-region footprint increases resiliency.
Analytics & Data Stack
Integrates Google Analytics, Mixpanel, Matomo, and Segment for tracking, A/B testing, and performance monitoring.
Security
SSL by default, DMARC/Reject email security, robust API authentication frameworks, regular dependency and error monitoring via Sentry and Rollbar.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Regulatory changes in privacy laws may restrict use of fingerprinting technology. | High | Actively tracks legal landscape, adapts methods to comply with GDPR/CCPA, and maintains public privacy documentation. |
| Loss of customer trust due to open source spoofability risks. | Medium | Differentiates commercial API offering with proprietary enhancements; regular security audits and public communication about risk boundaries. |
| Escalating competition from large, integrated identity or anti-fraud vendors. | Medium | Focuses on developer-first integration, domain expertise, and rapid feature rollout; maintains high user satisfaction scores. |
| Pricing pushback from lower-volume or startup prospects. | Low | Recently reinstated a free plan and exploring more granular tiering. |
| Technical downtime/outages due to multi-cloud complexity. | High | Relies on redundant hosting (AWS, Cloudflare); public status page and robust monitoring practices. |
Contacts
Appendix & Sources
Key Citations
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FingerprintJS Raises $32M to Empower Developers to Combat Online Fraud
Coverage of a major venture round and company growth milestone.
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FingerprintJS, Inc. Trademark Applications
Four live trademark applications for 'FINGERPRINTJS', all owned by FingerprintJS, Inc.
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User Reviews and Platform Complaints
Detailed user sentiments and pricing feedback sourced from G2 and news aggregation.
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Technical Stack and Hosting Infrastructure
Full stack analysis demonstrates mature SaaS and cloud infrastructure.
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Company Overview and Funding
Provides funding history and revenue estimates relevant for investor assessment.
Data Sources Used
Disclaimer
All information is sourced from public records and third-party analytics as of the report date and is provided for informational purposes, not as an offer or endorsement. Investors should confirm current business and legal status prior to transacting.