Executive Summary
Global Rank
#1,954
Monthly Visits
25
Avg Duration
2m 18s
Pages/Visit
3.82
Strategic Overview
Market leader status and economies of scale in Poland, Extensive retail network (over 340 stores), Established logistics and supply chain operations, Strong brand with high web traffic.
Volume of customer complaints about support/delivery, Competition from international and local e-commerce players, Potential reputational risks from after-sale experiences.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsDominant Local Brand
- Years of market leadership in Poland with 340+ stores
- Web traffic consistently above 17M–25M monthly visits
- Strong local partnership and supply chain reliability
Omnichannel Scale
- Well-developed physical presence supports online credibility
- Integration of delivery and click-and-collect models
- Access to both urban and regional consumer bases
Financial Stability
- Privately held company with annual revenue above $500M USD
- No evidence of major outstanding debt or liquidity issues
- Consistent investments in tech stack and logistics
The Bear Case
3 PointsCustomer Service Concerns
- High volume of complaints about slow fulfilment, support
- Risk of negative reviews affecting reputation and retention
- Recurring issues with returns and upselling
Market Competition
- Aggressive e-commerce market in Poland (MediaExpert, Neonet, Amazon, etc.)
- Pressure on margins due to discounting and promotions
- International manufacturer stores (Samsung, LG, Apple) competing directly online
Lack of Global Diversification
- ~98% of web traffic and revenue is Poland-localized
- Exposure to local economic and regulatory risks
- Limited international brand power
Domain Integrity
The domain is long-established (since 1997), securely registered, and uses a valid, current SSL certificate with no signs of compromise.
| Registrar | nazwa.pl sp. z o.o. |
|---|---|
| Domain Age | Apr 9, 1997 (28 years old) |
| Security Status |
Unlocked
SSL: Certum DV TLS G2 R39 CA
|
Reputation
4 Reviews
Sentiment Analysis
euro.com.pl receives mixed-to-negative reviews for service but is widely recognized as a legitimate, mainstream brand.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Poland
|
97.70% |
|
|
Germany
|
0.43% |
|
|
United States
|
0.37% |
|
|
United Kingdom
|
0.20% |
|
|
Netherlands
|
0.16% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Local Online Retailers | Direct e-commerce competitors like MediaExpert, Neonet, morele.net |
| International Manufacturer Stores | Direct-to-consumer sales from Samsung, LG, Apple |
| Marketplace Platforms | Price comparison/aggregators such as Ceneo.pl and marketplaces like Allegro |
| International E-Commerce Giants | Potential for Amazon, AliExpress, and other global platforms to expand locally |
SWOT Analysis
Strengths
- Market leader in Poland for consumer electronics retail
- Very high local brand recognition and decades-long history
- Robust technology stack with modern cloud/CDN support
Weaknesses
- Poor customer service reputation in online reviews
- Minimal revenue/traffic diversification outside Poland
- Dependent on Polish economic/regulatory environment
Opportunities
- Growth in e-commerce penetration and home electronics market
- Expansion into value-added services or financial products
- Potential partnerships with global OEMs or local marketplaces
Threats
- Aggressive local and international competition
- Increasing consumer expectations for service/delivery
- Economic downturn or regulatory changes impacting retail sector
Tech Stack
Cloud & CDN
Uses Akamai and Amazon AWS for global CDN, Microsoft Azure Blob storage for content delivery, plus Polish-based hosting for core services.
Security
Current SSL certificate (Certum), HSTS, reCAPTCHA (anti-bot), SPF/DMARC for email, and OneTrust for GDPR compliance.
Payment Systems
Supports Visa, Mastercard, Apple Pay, Google Pay, Blik, and Polish-specific payment integrations (Tpay, Przelewy24).
Analytics & Tracking
Extensive use of Google Analytics (GA4), Tag Manager, Facebook Pixel, TikTok Pixel, RTB House, Criteo, and remarketing.
Web Stack
Enterprise-grade: React, Angular, jQuery, Apache/nginx, Microsoft Exchange Online for business email; robust use of schema markup and shopping cart customizations.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Customer service failures (slow fulfilment, poor support) | Medium | Investment in support platforms and post-delivery workflows; active feedback monitoring. |
| Competitive pricing pressure | High | Ongoing promotions, brand partnerships, and continued investment in logistics/efficiency. |
| Supply chain disruptions | High | Diverse supplier network and strong local warehousing; redundant logistics hubs. |
| Reputational damage from negative reviews | Medium | Active response (where possible), focus on delivery metrics, periodic service quality audits. |
Contacts
Appendix & Sources
Key Citations
-
RTV EURO AGD Company Profile (EN) – Wikipedia
Provides corporate history and scale, including number of locations, annual revenue, and ownership.
-
RTV EURO AGD - SimilarWeb Analytics
Traffic volume and engagement, country breakdown, and web rank.
-
RTV EURO AGD - LinkedIn Business Profile
Verifies employee count, head office, business operations.
-
RTV Euro AGD reviews – Trustpilot
Trustpilot user reviews reflecting real customer sentiment.
-
Official support and contact emails - euro.com.pl
Official contact/department emails for business and customer queries.
-
BuiltWith profile for euro.com.pl
Detailed view of web stack, integrations, and third-party tools.
-
Retailnet: RTV Euro AGD expansion (Polish)
Confirms the continued expansion and substantial physical retail presence.
Data Sources Used
Disclaimer
This report is for informational purposes only; use independent professional judgment, and verify all data with primary sources prior to any transaction.