Executive Summary
Global Rank
#53,560
Monthly Visits
858,000
Avg Duration
6m 53s
Pages/Visit
5.36
Strategic Overview
First-mover advantage as Ethiopia’s premier job board, Strong local brand recognition and relationships with NGOs and businesses, Large, loyal community of job seekers and employers.
Risk of fraudulent postings by external users/recruiters, Competition from international and local job boards, Economic or political instability affecting Ethiopian labor market.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsMarket Leader in Ethiopian Recruitment
- Ethiojobs.net is recognized as Ethiopia’s top job platform, with over 850,000 monthly visits.
- Partners with prominent NGOs and employers, including international organizations.
- Consistently high rankings and usage among job seekers and companies.
Strong Local Network and Brand
- Deep relationships with NGOs, government agencies, and businesses.
- Long-established brand and widespread local trust.
- Large social media presence with high engagement.
Scalable Digital Infrastructure
- Modern, well-supported tech stack including AWS, Cloudflare, WordPress, and analytics.
- Proven ability to support high traffic and integrate new services.
- Continuous updates and security best practices in place.
The Bear Case
3 PointsExposure to Posting Fraud & Abuse
- As a job board, vulnerable to external scam or fake postings, despite internal policies.
- Scamadviser and user guidance highlight risks from individual recruiters, not platform itself.
- Reputation could be affected if scams persist or scale up undetected.
Geographic/Niche Limitation
- Business is almost entirely focused on Ethiopia; expansion outside may be challenging.
- International competition (e.g. LinkedIn, global job boards) could erode market share if they increase local presence.
- Category is sensitive to macroeconomic and political conditions in Ethiopia.
Revenue, Brand and IP Uncertainty
- No trademark/IP protection in major international registries.
- Revenue estimates vary ($7M/year per ZoomInfo, but unverified and dependent on local market).
- Absence of external investment or diversified funding sources.
Domain Integrity
Long-running, reputable domain using leading registrar and modern DNS/SSL practices; no major security flags.
| Registrar | GoDaddy.com, LLC |
|---|---|
| Domain Age | Sep 24, 2002 (23 years old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
0 Reviews
Sentiment Analysis
External review sites and third-party usage confirm Ethiojobs.net as reputable; principal reputation risks are related to individual fraudulent postings, not core operations.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Ethiopia
|
97.70% |
|
|
United States
|
0.90% |
|
|
Uganda
|
0.40% |
|
|
Kenya
|
0.20% |
|
|
Netherlands
|
0.20% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Local job boards (e.g. Geezjobs, EthiopianReporterJobs) | Competing directly for Ethiopian job seekers and employers |
| International/NGO-focused job platforms (e.g. UNjobs) | Attracting global job-seeker and recruiter attention for NGO/international roles |
| Global multi-category platforms (e.g. LinkedIn, Google, social networks) | Offering comprehensive recruitment and networking alternatives |
SWOT Analysis
Strengths
- Market leader and first-mover advantage in Ethiopia
- High, recurring direct traffic and engagement
- Trusted by NGOs, employers, and applicants
Weaknesses
- Limited defensibility outside Ethiopia
- Revenue stream closely tied to local economy
- Potential for fraudulent postings by third parties
Opportunities
- Strengthen vetting and fraud detection tools
- Leverage data and analytics for additional HR services
- Expand partnerships with regional and global organizations
Threats
- International job boards (LinkedIn, Indeed) entering local market
- Ongoing platform abuse risk from scammers
- Economic or political disruption in Ethiopia
Tech Stack
Web & Cloud Infrastructure
Runs on a blend of modern and legacy web servers (Apache, WordPress, Next.js, AWS, Cloudflare). Uses Cloudflare for CDN, DNS, and DDoS protection, with email on Outlook and Amazon SES.
Recruitment Platform Stack
Main site and subdomains use modular, flexible CMS and forms (WordPress, Elementor, Visual Composer, custom apps). Analytics include Google Analytics, Cloudflare Insights, and Tag Manager.
Security & Compliance
Regular SSL upkeep, implementation of SPF/DMARC, Wordfence for WordPress security, and HSTS. Sectioned infrastructure isolates services and mitigates systemic risk.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Job fraud or scam postings slipping through onto the platform | High | Vetting recruiters, enabling user reporting, and maintaining clear warning policies for job seekers. |
| Dependency on Ethiopian labor market and macro environment | High | Maintain strong local partnerships and monitor regional trends for proactive adaptation. |
| Platform downtime/data loss from cyberattacks or hosting failures | High | Leverage modern CDN/DNS (Cloudflare), regular backups, multiple hosting partners. |
| Brand confusion or copycat sites due to lack of trademark protection | Medium | Monitor for infringement, reinforce domain and brand awareness via social and trusted partnerships. |
Contacts
Appendix & Sources
Key Citations
-
Scamadviser ethiojobs.net review
Rates ethiojobs.net as legitimate and safe, with some caution regarding third-party scams on all job boards.
-
Similarweb traffic analytics for ethiojobs.net
Reports 858k monthly visits and 97%+ local user base.
-
Ethiojobs Leadership Team
Lists CEO Yusuf Reja and senior management—a signal of a real, established operation.
-
LinkedIn Company Profile
Details company info and headcount, confirming local presence and legitimacy.
-
Google Maps – Ethiojobs location
Public office address and location reviews (4.0/5 from 138 ratings).
Data Sources Used
Disclaimer
This due diligence report is based on publicly available data, third-party analytics and reputation sources as of December 2025. All figures are best estimates and should be independently verified before investment decisions.