Executive Summary
Global Rank
#810,124
Monthly Visits
20,600
Avg Duration
1m 42s
Pages/Visit
6.15
Strategic Overview
No ongoing listing/sale fees for sellers, Simple, open sign-up attracts value-seeking sellers.
Frequent technical outages and minimal support, Rampant scams and lack of effective moderation, Poor brand reputation, with negative reviews outweighing positives, No evidence of business scaling or investment in operations.
Our Verdict
Upside & Downside Analysis
The Bull Case
1 PointsLow-Cost Marketplace for Sellers
- No listing or transaction fees makes platform attractive to cost-sensitive vendors.
- One-time small verification fee provides a very low barrier to entry.
- Some long-term sellers appreciate freedom from large platform bureaucracy.
The Bear Case
2 PointsOngoing Decline and High Scam Risk
- Overwhelmingly negative and recent reviews cite consistent technical outages and admin abandonment.
- Rising scam incidents, fraudulent verification emails, and security complaints present substantial risk to buyers and sellers.
- Lack of active support or moderation enables abusive behavior and erodes trust.
Stagnation and Unsustainable Model
- No evidence of investment, staff, or modern infrastructure improvements.
- Traffic, while global top-1M, is stagnant and site shows no growth signals.
- Revenue model (ads and one-time fees) is insufficient for robust operations.
Domain Integrity
Domain registered since 2011 with privacy protection enabled and no evidence of phishing or malware. Operated via Namecheap with US-based hosting.
| Registrar | NAMECHEAP INC |
|---|---|
| Domain Age | Jan 17, 2011 (14 years old) |
| Security Status |
Unlocked
SSL: Valid
|
Reputation
17 Reviews
Sentiment Analysis
Heavily skewed toward negative reviews, with users consistently noting a lack of staff engagement, repeated scam encounters, and operational neglect.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
US
|
83.50% |
|
|
DE
|
6.00% |
|
|
FR
|
3.30% |
|
|
CA
|
3.00% |
|
|
BR
|
2.50% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Mainstream Online Marketplaces (e.g. eBay, Etsy, Amazon) | Far higher credibility, larger user base, modern features, and robust dispute resolution make them the default choice for both buyers and sellers. |
| Niche or low-fee marketplaces (e.g. Bonanza, eBid) | Similar low-fee models but often with more active support and better moderation. |
| Direct seller platforms (e.g. Shopify) | Empower sellers to fully control their storefronts without marketplace risk or dependency. |
SWOT Analysis
Strengths
- No ongoing seller fees; simple cost structure
- Historical niche audience seeking fee-free selling
- Established traffic from US and some international buyers
Weaknesses
- Chronic lack of active site management or support
- Rampant scam reports and security issues
- Frequent outages and outdated tech stack
- No reliable avenue for buyers or sellers to resolve disputes
Opportunities
- Modernization could revive latent traffic and seller interest
- Stronger moderation and community engagement could rebuild trust
- Partnerships with payment processors for better fraud detection
Threats
- Leading marketplaces already own the niche for both scale and trust
- Technical neglect may accelerate total platform collapse
- Scam exposure increases risk of legal and financial fallout
Tech Stack
Web Hosting & Server
Runs on Apache with CentOS Linux, uses Namecheap DNS and US-based colocation (formerly Corporate Colocation, later NOCIX/Wholesale Internet).
Payment & Currencies
Supports PayPal, Stripe, MasterCard, and Visa; some integration with Amazon Pay. No advanced fraud controls evident.
Analytics & Marketing
Google Analytics 4, Tag Manager, and DoubleClick for ads are implemented; Google Adsense is main revenue stream.
Frontend Technologies
Relies on Bootstrap, various jQuery versions, and related plugins. Codebase and UI are reportedly dated, with spotty mobile optimization.
Security
SSL enabled; historic use of Comodo/Sectigo certificates. Domain protected via Whois privacy; recent scam incidents remain an operational risk.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Platform abandonment or admin neglect | High | None visible; users are currently left without recourse if issues arise. |
| Exposure to buyer/seller scams | High | Policy requires users to use PayPal/Stripe for secure payment, but no robust dispute resolution exists. Users are cautioned to verify all payment requests. |
| Technical instability (downtime, email failures) | Medium | Occasional communications via social accounts, but no formal uptime commitment. |
| Legal or regulatory action due to user fraud | Medium | Offers limited DMCA support but no legal team or compliance resources evident. |
| Reputational damage from negative press or social channels | High | No active PR or brand management; reputation is deteriorating rapidly. |
Contacts
Appendix & Sources
Key Citations
-
eBluejay reviews on Trustpilot
Primary source for user sentiment and specific complaints about support, outages, and scam incidents.
-
WHOIS record for eBluejay.com
Confirms domain age, privacy masking, and registrar details.
-
About eBluejay – Official FAQ
Details on the business model, verification fees, and site operation.
-
SimilarWeb domain analytics for eBluejay.com
Traffic, geography, and engagement data.
-
SiteJabber reviews for eBluejay.com
User complaints, scam reports, and operational insights.
-
ScamAdviser profile for eBluejay
Automated risk assessment summarizing technical, reputational, and scam signals.
Data Sources Used
Disclaimer
This analysis is based on available public data as of January 2026. Third-party data sources may contain errors or outdated information. No investment advice is implied.