Executive Summary
Global Rank
#46,204
Monthly Visits
~1.11M
Avg Duration
2m 0s
Pages/Visit
3.55
Strategic Overview
800+ store network across key Saudi cities, Strong local brand recognition in perfume/cosmetics, Exclusive in-house products and brands, Established logistics and e-commerce infrastructure.
Heavy local competition from Amazon.sa, Noon, and other perfume/cosmetics retailers, Modest international trademark scope, Relatively low international consumer recognition outside core markets, Absence of third-party review aggregation or Trustpilot presence.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsDominant Retail Position in Saudi Arabia
- Operates 800+ branches, one of the largest direct sales networks in KSA.
- Strong annual revenues, estimated between $100M–$1B.
- Multi-decade brand history appeals to trust in MENA region.
Omnichannel and E-Commerce Strength
- Online store sees over 1.1 million monthly visits; 70%+ traffic from Saudi Arabia.
- Integrated cloud technology, robust mobile and multi-country web stack.
- Payment and delivery partners (Apple Pay, Visa, Tamara, Tabby) match local consumer habits.
Resilience and Brand Ownership
- 20+ house brands, proprietary products, and established supply chain.
- Company policy and tech include ISO complaint management, returns, and loyalty programs.
- No found scam/blacklist/legal adverse signals.
The Bear Case
3 PointsReputation and Customer Discovery Risk
- No independent Trustpilot/Google/Reddit reviews visible; external consumer sentiment unclear.
- Company controls narrative in all official mentions and channels.
- Exposure to poor publicity or service disruption not externally stressed.
Competitive Pressure and Low Barriers in E-Commerce
- Faces regional e-commerce giants with vast resources (Amazon.sa, Noon, etc.).
- Perfume/cosmetics space sees heavy price competition and frequent promotional discounting.
- Brand recall weaker in global web context.
Limited Global IP Footprint
- No USPTO or broad international trademark filings.
- Expansion outside Gulf states may expose brand to imitation.
- Brand protection limited to MENA region.
Domain Integrity
Domain registered in 2016 with reputable registrar, active SSL, and no evidence of blocking, blacklisting, or suspicious DNS.
| Registrar | TUCOWS DOMAINS, INC. |
|---|---|
| Domain Age | Nov 7, 2016 (9 years old) |
| Security Status |
Unlocked
SSL: R12
|
Reputation
0 Reviews
Sentiment Analysis
No credible third-party review aggregators found; reputation assumed positive based on news/absence of negative coverage.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Saudi Arabia
|
71.70% |
|
|
United States
|
3.40% |
|
|
Egypt
|
3.00% |
|
|
Jordan
|
2.90% |
|
|
United Arab Emirates
|
1.90% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Saudi/multi-branded perfume chains | Direct product overlap and in-person sales network competition. |
| E-commerce giants (Amazon.sa, Noon) | Online price competition, broader product ranges. |
| Boutique cosmetics retailers (almajed4oud.com, alrehab.com) | Niche brand loyalty and targeted marketing. |
SWOT Analysis
Strengths
- Market leader in the Saudi cosmetics and perfume sector
- Large retail and distribution footprint
- Robust e-commerce architecture with modern stack
- Trusted, long-standing brand in region
Weaknesses
- Lacks visible independent reviews and external reputation scores
- IP/trademark protection focused only around core Gulf region
- Limited global market recognition
Opportunities
- Expand digital brand presence to third-party platforms
- Pursue broader regional and international trademarking
- Add English-language reviews/testimonials to boost cross-border growth
- Enhance omnichannel customer experiences
Threats
- Regional and international competitors with larger digital budgets
- Customer trust erosion due to absence of public feedback
- Rapid shifts in perfume/cosmetic consumer tastes
- Potential imitation from copycat brands abroad
Tech Stack
Cloud Hosting & CDN
Combines Cloudflare, Bunny CDN, and regional hosting (Contabo, OVH) for speed and reliability.
Enterprise E-Commerce (Salesforce Commerce Cloud)
Backed by Salesforce Commerce Cloud, enabling advanced shopping, inventory, and mobile/responsive experiences.
Advanced Analytics and Marketing
Utilizes Google Analytics, Facebook Pixel, Microsoft Clarity, TikTok Pixel, Insider, and Hotjar for behavioral tracking and marketing insights.
Payments & Security
Supports local and global payment methods (Apple Pay, Visa, Tamara, Tabby), recurring SSL upgrades, and robust anti-fraud controls.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Competitive intensity from global and local e-commerce players | High | Maintain aggressive local marketing, loyalty programs, unique product lines, and superior in-store/online service integration. |
| Brand reputation exposure due to lack of independent reviews | Medium | Encourage public customer feedback on Google/Trustpilot and monitor social media for complaints. |
| Potential legal/IP exposure for international expansion | Medium | Invest in broader international trademark registrations, expand legal resources for new markets. |
| Cybersecurity incidents or platform outages | High | Continue to invest in cloud infrastructure, SaaS security, and periodic vulnerability testing. |
Contacts
Appendix & Sources
Key Citations
-
Deraah Trading Company About Page
Details the company's business scope, branch network, brand portfolio, and executive leadership.
-
SimilarWeb Traffic Analytics
Provides traffic, engagement, and geographic breakdown for deraahstore.com.
-
Deraah Returns / Customer Service Policies
Explains company complaint processes, returns/refunds, and anti-fraud policies.
-
WHOIS Domain Details
WHOIS for domain age, registrar, DNS, and SSL information.
-
Google News Coverage
Mentions Deraah in context of regional promotional activity.
-
Brand/Trademark check (USPTO)
No USPTO trademarks found for 'deraahstore'; coverage is local/regionally registered.
Data Sources Used
Disclaimer
This report is compiled from public and third-party data sources as of the stated report date and is for informational use in investment due diligence. Please consult local counsel or audit the business directly for material investment decisions.