Executive Summary
Global Rank
#329,693
Monthly Visits
187,500
Avg Duration
1m 31s
Pages/Visit
1.21
Strategic Overview
Extremely focused niche utility for a popular multiplayer game, Real-time analytics/data aggregation relevant to its audience, Strong direct traffic indicating a loyal or deeply engaged user base.
Reliant on the sustained popularity of Dead by Daylight, No visible monetization or business expansion model, Potential for publisher intervention if officially challenged.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsEngaged Niche User Base
- Monthly traffic exceeds 180,000 visits, most coming directly (65%+) indicating high loyalty.
- Dominant user base in US and Western Europe, matching Dead by Daylight’s demographic.
Operational Simplicity
- Minimal attack surface and operational complexity reduce operational risk and technical debt.
- CloudFlare-backed infrastructure offers strong security and resilient uptime.
No Reputation Red Flags
- No fraud reports, scam complaints, or credible abuse allegations found in major reviews or scam-tracking databases.
- Google Safe Browsing and crypto scam blocklists show a clean record.
The Bear Case
3 PointsLack of Business Depth
- No evidence of revenue, user registration, or up-sell; hard to monetize a free public tool.
- No company, team, or contact transparency beyond social links.
Brand/IP Dependency
- Operation depends on third-party game ecosystem (Dead by Daylight); at risk if publisher objects.
- No trademark ownership for the brand; risk of take-down if IP owner enforces rights.
Solo Hobby Project Indicators
- No LinkedIn presence, legal entity, or documentation of team; likely a side or individual project with limited growth ambition.
- No physical address or diverse channel presence.
Domain Integrity
Domain is newly registered (Jul 2025), privacy-locked at a reputable registrar, secured with modern SSL and CDN via Cloudflare, and not flagged by any security or phishing blacklists.
| Registrar | Porkbun LLC |
|---|---|
| Domain Age | Jul 22, 2025 (6 months old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
0 Reviews
Sentiment Analysis
No verified user reviews or formal complaints surface in major channels; online reputation is neutral to positive in gamer circles and there are no signs of scam or abuse.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
27.50% |
|
|
Germany
|
22.90% |
|
|
Poland
|
12.80% |
|
|
Brazil
|
7.70% |
|
|
Argentina
|
7.00% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Official publisher tools (if any launched) | Potential to out-compete on features or accuracy using privileged access to game data; could render fan tools obsolete. |
| Other community queue trackers or Discord bots | Compete for attention and integration with gamer communities; potential to fragment the audience. |
| General game stat/analytics platforms (e.g., overbuff.com or tracker.gg) | Broader feature set may absorb niche utility if they choose to support Dead by Daylight queues. |
SWOT Analysis
Strengths
- Unique tool for a well-defined gaming need
- High month-over-month traffic for a hobby project
- Clean web and security reputation
Weaknesses
- No ownership or business transparency
- Absent monetization model
- Dependency on external brand/IP
Opportunities
- Expand to cover additional games or game stats
- Integrate more advanced analytics or matchmaking insights
- Partner with other game community platforms
Threats
- Publisher legal action or policy changes
- Competing tools emerging with better data access
- Short lifespan if tied solely to game’s popularity
Tech Stack
Cloud Hosting & CDN
Site is hosted with Cloudflare as CDN and DNS; offers high reliability, DDoS protection, and global delivery.
SSL Security
Uses modern ECDSA SSL certificate (WE1 issuer) expiring March 2026, indicating up-to-date encryption.
Web Standards
Implements HTTPS, responsive meta tags for mobile, and modern HTML5 standards for broader compatibility.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Take-down by Dead by Daylight publisher (Behaviour Interactive) due to brand/IP violation. | High | Maintain a clear, non-commercial fan-service positioning; swiftly comply with any publisher requests. |
| Decline in Dead by Daylight’s popularity reduces site relevance. | Medium | Monitor for game trends and consider pivoting to cover other games or analytics niches. |
| Data source changes or breaking game API dependencies. | Medium | Diversify intake sources; ensure flexible codebase to adapt to shifts in data availability. |
| Negative security event or downtime (e.g., DDoS attack). | Medium | Rely on Cloudflare’s protection suite and maintain active SSL certificate management. |
Contacts
Appendix & Sources
Key Citations
-
SimilarTech: deadbyqueue.com Overview
Provides estimates for traffic, category, and technology stack; confirms Cloudflare as CDN and monthly visits.
-
SimilarWeb: Dead by Queue Analytics
Aggregates December 2025 engagement, traffic breakdown, and country-level user share.
-
WHOIS and SSL Records
Confirms registrar, creation date, domain locking status, and SSL validity.
-
Perplexity Web Search Results
No credible complaints or fraud; confirms gamer sentiment and usage focus.
-
USPTO Trademark Search for 'deadbyqueue'
No trademark found for the name, reducing trademark conflict concerns.
Data Sources Used
Disclaimer
This report compiles intelligence from public and commercial APIs as of Jan 21, 2026. For business due diligence or legal actions, independent verification and ongoing monitoring are recommended.