Executive Summary
Global Rank
#-
Monthly Visits
983
Avg Duration
0m 21s
Pages/Visit
1.19
Strategic Overview
Strong central brand focus with domain/brand integration, 180-day refund policy (on paper) may encourage consumer trust.
No leadership or transparent ownership structure, Low organic web visibility; almost no real customer community, Heavy exposure to affiliate fraud, counterfeit product sales, and regulatory scrutiny.
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsNiche Brand Awareness
- CitrusBurn leverages the rapidly growing weight loss supplement market with citrus fruit positioning.
- Broad digital reach through aggressive affiliate and influencer campaigns targeting trending 'orange peel' weight loss fads.
- Claims a long money-back guarantee (180 days), which is rare and potentially attractive to some consumers.
Digital Infrastructure
- Modern SaaS stack on Cloudflare CDN offers reliability and DDoS resistance.
- Google Workspace for business emails and layered DNS/SSL measures suggest professionalism.
The Bear Case
3 PointsOpaque Business Model
- No public information on ownership, executives, or even registered company addresses.
- Redacted WHOIS info, no official LinkedIn, and no press coverage mentioning management.
- Possible use of domain privacy services to shield true operators from liability.
Reputation & Regulatory Risks
- No independent or verified customer reviews; all positive feedback found only on affiliate or promotional sites with script-like stories.
- High level of complaints about counterfeiting, order issues, and overpromised results.
- Absence from Trustpilot and other independent platforms; numerous scam-check sites rate it as 'possible scam/suspicious.'
Legal & Compliance Concerns
- No USPTO trademarks for 'CitrusBurn'; thus, no defensible IP.
- No concrete evidence of company registration or state licensing for supplements.
- Heavy reliance on vague, unsubstantiated health claims risks FTC or FDA action.
Domain Integrity
Domain is recent (registered April 2025), privacy-protected, and uses reputable Cloudflare DNS/SSL. No phishing/malware risk flagged by Google or crypto blacklists.
| Registrar | Name.com, Inc. |
|---|---|
| Domain Age | Apr 28, 2025 (8 months old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
0 Reviews
Sentiment Analysis
Independent consumer trust is extremely low. Reviews only exist on affiliate/promotional sites, never on third-party neutral platforms; patterns strongly suggest review fabrication.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
49.60% |
|
|
Brazil
|
28.00% |
|
|
India
|
22.40% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Mainstream supplement brands | Superior reputation, retail relationships, established regulatory frameworks (e.g., GNC, Nutrafol, Nature’s Bounty). |
| Fly-by-night/affiliate-driven sites | Indistinguishable product claims and pricing; brand dilution through imitation and counterfeiting. |
| Healthcare professionals | Can discredit product efficacy with scientific analysis and steer consumers to clinically validated alternatives. |
SWOT Analysis
Strengths
- Modern, secure e-commerce infrastructure (Cloudflare, Google Workspace)
- Domain and brand are tightly aligned
- 180-day refund policy stands out in the supplement industry
Weaknesses
- Zero transparency on ownership and operations
- Entire review presence appears manufactured
- Extremely low real web traffic, mainly direct/ad-driven
Opportunities
- Further aggressive affiliate marketing may temporarily boost visibility
- Rapidly growing online supplement industry
- Niche marketing to new wellness trends
Threats
- Regulatory crackdown on misleading health claims
- Reputation collapse if broader media/consumer outlets scrutinize the business
- Competition from legitimate, transparent brands and medical professionals
Tech Stack
Cloud Infrastructure
Hosted via Cloudflare CDN from ~July 2025 onward, providing global edge delivery and DDoS protection; probable US-based cloud hosting for content.
Email & Messaging
Business email and transactional messaging routed through Google Workspace/G Suite with SPF/DKIM/DMARC protections.
Web Analytics & AdStack
Uses Google Analytics, Tag Manager, Vidalytics video hosting, Google Ads/Adsense, and affiliate ad trackers.
Security & Privacy
WHOIS data privacy enforced by Name.com; Cloudflare SSL with modern ECDSA encryption. No direct malware/phishing exposure found.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Absence of-verifiable business entity, management, or registration | High | Operate fully online with domain privacy shields; mitigate regulatory exposure through US hosting and privacy-enabled forms. |
| Negative consumer trust due to lack of independent reviews | High | Flood promotional/affiliate channels with positive testimonials and long money-back offer to appear legitimate. |
| Affiliate-driven counterfeit or unauthorized sales | Medium | Strongly discourage third-party purchases; recommend direct purchase on official site with refund guarantee to limit disputes. |
| Potential for FTC/FDA action on unsubstantiated health claims | High | Careful language on website disclaimers; frame product as natural supplement, not drug. |
| No defensible IP or trademark | Medium | Genericize branding to avoid specific legal/actionable infringements. |
Contacts
Appendix & Sources
Key Citations
-
citrusburn.com Traffic and Engagement (SimilarWeb)
The domain receives extremely low monthly visits, with most traffic coming from direct and paid sources, indicating minimal organic interest.
-
Domain Registration Record (Name.com WHOIS)
The domain is registered through Name.com with privacy enabled and server infrastructure on Cloudflare.
-
CitrusBurn independent review and complaints aggregation
Independent review aggregation found no verified consumer reviews; all testimonials are found only on promotional affiliates, not real e-commerce venues.
-
USPTO Trademark Database Search: CitrusBurn
There are no registered trademarks for 'CitrusBurn', exposing the brand to imitation and legal risks.
-
ScamAdviser Risk Report
ScamAdviser rates the website as 'slightly low trust/suspicious', citing a lack of transparency despite no outright fraud.
Data Sources Used
Disclaimer
This report is based on publicly available data as of January 15, 2026. No guarantee is made as to the completeness or accuracy of information regarding the entity's financial performance, legal standing, or actual business operations. For material investment, independent legal and financial counsel should be sought.