Executive Summary
Global Rank
#~9.60M
Monthly Visits
1,509
Avg Duration
0m 40s
Pages/Visit
1.92
Strategic Overview
Longstanding local presence, Physical storefront with address verification, Niche focus in Rockville, MD.
Limited digital awareness and low web traffic, Minimal online customer engagement, Some technical stack complexity.
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsTrusted Local Reputation
- Operating since 1975 with visible staff and real address.
- Physical presence supports business legitimacy.
- Recent community outreach and local press coverage.
Operational Stability
- Consistent web infrastructure and up-to-date technologies.
- Employee and location data are verifiable via LinkedIn.
- Low risk profile: not blacklisted, no scam reports.
The Bear Case
2 PointsLow Digital Growth Potential
- Website visits remain very low (~1,500/month).
- Small online footprint limits scalability.
- No visible investment or expansion activity reported.
Limited Brand Recognition
- Minimal online reviews or social buzz.
- Potential confusion with larger brands ('Chase Auto').
- Hard to acquire customers via digital channels.
Domain Integrity
Domain registered and locked with GoDaddy since late 2014, using reputable DNS services. Google Safe Browsing shows no threats.
| Registrar | GoDaddy.com, LLC |
|---|---|
| Domain Age | Dec 11, 2014 (11 years old) |
| Security Status |
Registry Locked
SSL: Valid
|
Reputation
0 Reviews
Sentiment Analysis
Reputation is largely positive or neutral. There are no scam listings or notable disputes. Search confusion is possible due to similar brand names.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
100.00% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| National Auto Repair Chains | Offer broader brand recognition, online engagement, and more locations. |
| Independent Local Shops | Directly compete in Rockville and surrounding areas for the same customers. |
| Dealership Service Centers | Attract customers needing certified repairs, often using extensive digital marketing. |
SWOT Analysis
Strengths
- Established reputation in Rockville, MD.
- Verified business address and staff presence.
- Long history (since 1975).
Weaknesses
- Very low web traffic and digital profile.
- Limited new customer discovery online.
- Occasional platform switching/tech complexity.
Opportunities
- Expand local digital marketing to grow customer base.
- Add online appointment and loyalty features.
- Leverage community roots for unique value.
Threats
- Larger national and local competitors with better online strategies.
- Ongoing risk of confusion with better-known brands.
- Online reviews could play a larger role, requiring attention.
Tech Stack
Web Hosting / Cloud
Mix of Amazon AWS, GoDaddy, and prior use of Wix/Duda; US-based server locations.
Website Platform / CMS
Currently powered by Duda platform and Ecwid eCommerce; historical use of Wix and other SaaS tools.
Security & Analytics
Utilizes industry-standard HTTPS, modern analytics (Google Analytics, Snowplow), and anti-bot tools.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Brand confusion with 'Chase Auto' or larger financial institutions | Low | Clear local branding and differentiation as an auto repair shop (not a lender). |
| Technical debt from overlapping old/new CMS and hosts | Medium | Phase out legacy platforms and maintain simplified, secure tech stack. |
| Low online engagement and slow digital adoption | Medium | Invest in local SEO, targeted ads, or loyalty programs to drive digital awareness. |
Contacts
Appendix & Sources
Key Citations
-
SimilarWeb – Website Analytics for chasauto.com
Gives verified monthly traffic, bounce rates, and top keyword data.
-
LinkedIn – Charles Automotive & Tire
Confirms business location, employee count, and founding year.
-
Google News: Charles Automotive & Tire community coverage
Shows evidence of continued business activity and community presence.
-
WHOIS – chasauto.com
Verifies domain age, registrar, and current DNS/registration lock status.
Data Sources Used
Disclaimer
This report is based on publicly available data as of January 2026. Data accuracy may be affected by future changes to technology, business ownership, or web presence. No confidential information was accessed or inferred.