Executive Summary
Global Rank
#~4.72M
Monthly Visits
3,900
Avg Duration
1m 19s
Pages/Visit
1.48
Strategic Overview
Established presence in San Diego, California with a physical office, Significant assets under management ($769 million, 547 clients), Team of credentialed professionals including CFPĀ®, CPA, and other designations.
Regulatory actions and conflicts of interest disclosed in SEC filings, No active consumer or third-party reviews, limiting reputation signals, Highly competitive sector with low barriers for client switching.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsProven AUM Growth
- Over $769 million in assets under management across 547 clients.
- Focus on high-net-worth individuals and business owners supports fee income.
Experienced Leadership and Team
- Managed by credentialed directors and professionals (CFP, CPA, Chief Investment Officer).
- Team of ~18 advisors covering advanced planning and strategy.
Physical Footprint and Compliance Infrastructure
- Prominent office in San Diego, underpinning trust and accountability.
- Registered with SEC, has required disclosures and filings.
The Bear Case
3 PointsRegulatory Disclosures and Compliance Risk
- Multiple disciplinary events, license revocations, and conflict-of-interest disclosures in public filings.
- Potential for future regulatory scrutiny and reputational harm.
Sparse External Reputation Signals
- No independent customer reviews or ratings on BBB, Trustpilot, or major review sites.
- Reputation is built mainly on internal testimonials and firm-controlled content.
High Client Switching Risk
- Wealth management is highly competitive; clients can switch firms easily.
- Lack of strong digital engagement or user feedback may weaken long-term loyalty.
Domain Integrity
Domain registered since 2018 with Cloudflare, secured with valid SSL, and no blacklist or safe browsing warnings. Nameservers managed via Cloudflare.
| Registrar | Cloudflare, Inc. |
|---|---|
| Domain Age | May 9, 2018 (7 years old) |
| Security Status |
Registry Locked
SSL: E8
|
Reputation
0 Reviews
Sentiment Analysis
Reputation is mixed: No credible scam or fraud signal, but a lack of independent client reviews and past regulatory events warrant closer scrutiny.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
100.00% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Independent Registered Investment Advisers | Direct competition for HNW clients through personalized services and fee comparisons |
| National Wealth Management Firms | Access to more resources and digital platforms; threat of client migration |
| Robo-Advisors (digital platforms) | Competing on cost, digital experience, and low friction switching |
SWOT Analysis
Strengths
- Physical office with transparent contact details
- Significant assets under management and experienced team
- Modern IT infrastructure and security
Weaknesses
- Regulatory disciplinary history and disclosures
- Scarcity of independent client reviews or ratings
- Reliance on internal testimonials and marketing
Opportunities
- Solicit and display more third-party reviews
- Expand digital engagement and client education resources
- Broaden services to adjacent financial verticals (e.g., estate law, tax consulting)
Threats
- Increased scrutiny or penalties from regulatory bodies
- Reputational harm from online complaints if future issues arise
- Client loss to digital or national competitors
Tech Stack
Cloud Hosting and Content Delivery
Website runs on Cloudflare cloud platform with CDN and managed DNS, enhancing security and global reliability.
Content Management (WordPress)
WordPress CMS powers site content, enabling easy updates and integration with marketing tools.
Email and CRM
Uses Microsoft Exchange Online for email and Salesforce/HubSpot for customer relationship management and automated outreach.
Analytics and Marketing
Employs Google Analytics, HubSpot, Facebook Pixel, and Pardot for digital marketing, conversion tracking, and audience analytics.
Security
SSL with modern signature algorithm, Cloudflare bot management, privacy and cookie consent, and anti-spam protection visible.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Future regulatory or disciplinary action (as flagged in historical SEC/ADV disclosures) | High | Monitor SEC updates; require transparency from leadership; build compliance and recordkeeping processes. |
| Brand/reputation damage due to absence of independent customer reviews | Medium | Encourage public feedback and independent testimonials; address adverse feedback promptly. |
| Client attrition/switching due to strong competition | Medium | Differentiate with superior service, niche expertise, and retention programs. |
| Cybersecurity threats or data exposure | High | Continue to leverage managed security/cloud providers, enforce strong password policies, and conduct regular audits. |
Contacts
Appendix & Sources
Key Citations
-
AdvisorSearch.org regulatory summary
Discloses SEC disciplinary events, regulatory actions, AUM data, and client statistics.
-
LinkedIn Centura Wealth Advisory Company Profile
Lists headcount, location, specialties, and employment information.
-
Google Maps Listing
Confirms physical address, phone number, and public operating hours.
-
Official Website About/Team
Provides verified leadership team and company background.
-
SimilarWeb Analytics for centurawealth.com
Offers quantitative traffic metrics and engagement information.
Data Sources Used
Disclaimer
This report is based on public data as of January 2026. Regulatory, reputational, and business status can change; consult primary sources and advisers before any investment or engagement.