Executive Summary
Global Rank
#-
Monthly Visits
0
Avg Duration
0m 0s
Pages/Visit
0.00
Strategic Overview
Brand affiliation with Brigham Young University and the Church of Jesus Christ of Latter-day Saints, Exclusive original and family-friendly content, Nonprofit, institution-backed funding model.
Recent privacy litigation and need for compliance updates, Limited global brand awareness beyond North American audiences, Competitive streaming landscape with larger commercial peers.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsStable Institutional Ownership
- Backed by Brigham Young University and affiliated with a major religious institution.
- Funding sources are stable and do not depend on advertising or subscriptions.
Clear Mission and Audience
- Serves a well-defined audience seeking family-friendly, values-based, and collegiate sports programming.
- Longstanding presence since 2000 with a focus on U.S. households.
Resilient to Market Downturns
- Nonprofit model with endowment and university support buffers economic shocks.
- Minimal reliance on external commercial partners.
The Bear Case
3 PointsLimited Revenue Transparency
- Lacks detailed public financial disclosures; annual revenue estimated at $43.2M without direct corroboration.
- Not structured for profit, reducing scalability for investors seeking returns.
Legal & Compliance Risks
- Recent $1.5M privacy settlement for improperly sharing user data with Meta via tracking scripts.
- Need to invest further in compliance, which may divert resources from programming.
Low Traffic Visibility
- Third-party analytics sources report negligible web traffic, possibly indicating measurement gaps or lower engagement.
- Absence from LinkedIn and lack of Trustpilot/BBB accreditation could raise questions on market presence.
Domain Integrity
Domain is over 25 years old, registered by BYU Broadcasting in Utah; nameservers and DNS infrastructure are provided by AWS, indicating modern technical management.
| Registrar | Network Solutions, LLC |
|---|---|
| Domain Age | Dec 10, 1999 (26 years old) |
| Security Status |
Registry Locked
SSL: Valid
|
Reputation
0 Reviews
Sentiment Analysis
Reputation is generally positive with no evidence of scam or fraud. Most complaints relate to streaming app bugs and a resolved privacy lawsuit, not to legitimacy or billing issues.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Large commercial streaming services (e.g., Netflix, Disney+, Hulu) | Far greater content budgets and global brand reach, but lack BYUtv's unique nonprofit, values-driven focus. |
| Other nonprofit/faith-based media (e.g., EWTN, PBS Kids, Trinity Broadcasting) | Compete directly for household viewers prioritizing family-friendly, noncommercial content. |
| College and sports networks (e.g., ESPN, Big Ten Network) | Attract collegiate sports fans, a key audience segment for BYUtv, though BYUtv coverage has contracted since 2023. |
SWOT Analysis
Strengths
- Strong institutional ownership and trusted brand via BYU and the LDS Church.
- Clear mission and highly targeted content for families and sports fans.
- Modern, secure technical platform with professional management.
Weaknesses
- Lack of detailed public financial disclosures.
- No recent measurable web traffic in third-party datasets.
- Reputation vulnerable to occasional technical and privacy complaints.
Opportunities
- Broaden streaming reach through OTT and app-based products.
- Leverage institutional networks for collaborative programming.
- Increase transparency and engagement with modern marketing channels.
Threats
- Intense competition for viewers' attention from both commercial and nonprofit streaming properties.
- Regulatory changes in privacy or nonprofit media funding.
- Negative publicity from legal settlements or data breaches.
Tech Stack
Cloud DNS (AWS Route 53)
Scalable enterprise DNS management via Amazon Web Services.
SSL Security
Historically relied on DigiCert SSL certification to secure user sessions.
Analytics & Web/App Monitoring
Uses Adobe Dynamic Tag Management, New Relic, Omniture, Facebook SDK for audience insights and performance tuning.
Video Streaming Infrastructure
Previously used Ooyala for digital content delivery; web and app properties optimized for mobile use.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Regulatory fines or legal action for data privacy or compliance failures. | High | Removed problematic tracking components, settled a recent privacy lawsuit, and is expected to update ongoing compliance practices. |
| Declining engagement or relevance due to competition from commercial and nonprofit streaming services. | Medium | Focus on exclusive family-friendly and local sports content to retain the core audience; adaptation to OTT platforms. |
| Limited revenue/funding growth due to nonprofit structure. | Medium | Stable endowment and institutional funding; pursue philanthropic partnerships to expand content delivery. |
Contacts
Appendix & Sources
Key Citations
-
Garcia v. Brigham Young University, class action privacy settlement
Describes details of the privacy class action settlement against BYUtv in 2025, which concluded with a $1.5M payout and agreement to change video tracking practices.
-
BYU Broadcasting leadership & overview
Lists current leadership and organizational structure for BYUtv and BYU Broadcasting.
-
BYU Broadcasting annual revenue estimate
ZoomInfo estimate of $43.2M annual revenue for BYU Broadcasting, though details are not independently verified.
-
BYUtv technology stack (BuiltWith)
Breakdown of historical and current technology use, including AWS, DigiCert, Ooyala, Adobe, and New Relic, for byutv.com.
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Whois for byutv.com
Domain registration, nameserver, and registrar data showing BYU Broadcasting registration since 1999.
-
BYUtv business listing & location on Google Maps
Official BYUtv business address, open hours, and phone as confirmed by Google Places.
Data Sources Used
Disclaimer
This report is based on public and third-party data as of December 31, 2025. It is intended for informational and risk assessment purposes, not as an investment recommendation. Financial figures, traffic metrics, and legal findings should be independently verified before relying on them for business, legal, or financial decisions.