Executive Summary
Global Rank
#~1.00M
Monthly Visits
16,900
Avg Duration
1m 31s
Pages/Visit
5.35
Strategic Overview
Niche focus on Scandinavian haircare, serving Swedish market directly., Multi-channel payment options and strong social traffic base., Physical presence in Stockholm supports credibility..
Poor customer reviews and frequent refund/service complaints., Low international brand recognition and competition from established beauty retailers., Potential confusion with unrelated 'Jacobs' businesses globally..
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsSolid Traffic & Social Reach
- Site attracts ~17K monthly visits, most from Sweden.
- Over 58% of traffic originates from social media, indicating an engaged customer base.
- Strong product-specific keyword ranking.
Shopify & Multi-Payment Support
- Shopify platform ensures reliability, scalability, and industry-standard security.
- Accepts major cards, Klarna, PayPal, Apple and Google Pay, supporting local and international buyers.
- Uses Cloudflare for site speed and protection.
Physical Storefront Adds Trust
- Operates a retail salon in Stockholm (Drottninggatan 81), enhancing legitimacy.
- Offers in-store pickup and localized service.
- Local presence helps with fulfillment and returns.
The Bear Case
3 PointsNegative Customer Experience
- Trustpilot reviews show frequent complaints around unhelpful customer service, rejected claims, and product issues.
- Reputation risks from high-profile negative reviews.
- Poor post-purchase experience may hurt repeat sales.
Brand and Identity Confusion
- Confusion with 'Jacobs' entities in the US (invention services) and global brands.
- Third-party review sites sometimes misattribute complaints.
- Potential legal risk if another 'Jacobs' brand asserts rights or confusion persists.
Lack of International Scale
- Almost all traffic and customer base are limited to Sweden.
- No evidence of expansion or marketing outside the local region.
- Competes in a crowded e-commerce space with established players.
Domain Integrity
Domain registered since 2015 with Swedish registrar, protected WHOIS, valid SSL, and no blacklists or security threats observed.
| Registrar | Name SRS AB |
|---|---|
| Domain Age | Aug 24, 2015 (10 years old) |
| Security Status |
Unlocked
SSL: WE1
|
Reputation
16 Reviews
Sentiment Analysis
Trustpilot reviews skew negative, especially on customer support and refund processes, though a minority of buyers report quick deliveries and genuine products.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Sweden
|
100.00% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Established Beauty E-Commerce | Large online retailers like Lyko, Eleven, and Amazon.se offer similar products with better customer service and brand trust. |
| Physical Beauty Salons & Retailers | Local salons and beauty stores can compete on personal service, immediate product access, and return handling. |
| Brand Direct Online Shops | Global brands like Kérastase or Redken selling direct online can control pricing and customer experience more tightly. |
SWOT Analysis
Strengths
- Niche focus within Swedish haircare and beauty.
- Good technical foundation (Shopify, Cloudflare).
- Physical store for offline credibility.
Weaknesses
- Reputation issues from poor customer experiences.
- Brand confusion with other 'Jacobs' entities.
- Lack of differentiation from bigger e-commerce sites.
Opportunities
- Improve service and refund processes to capture positive word-of-mouth.
- Expand marketing to target broader Nordic region.
- Enhance online reviews and influencer collaborations.
Threats
- Sustained negative online sentiment hurts growth.
- Loss of market share to established chains with superior reputations.
- Potential legal issues from brand confusion.
Tech Stack
Shopify E-commerce
Core platform handles storefront, checkout, and product management efficiently.
Cloudflare CDN & Security
Provides content delivery, DDoS protection, SSL, and speed optimizations.
Payment Integrations
Accepts Visa, Mastercard, Amex, Klarna, Swish, PayPal, Apple Pay, Google Pay, and other local options.
Analytics & Marketing
Includes Google Analytics, Facebook Pixel, and Tag Manager for tracking and marketing.
Basic Security Layer
Implements general web security best practices and uses HTTPS.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Continued negative reviews and poor customer experience damage brand and deter future sales. | High | Implement comprehensive customer support training and transparent refund/reclamation policy. |
| Brand confusion or legal challenge from similarly named entities. | Medium | Distinctive branding, disclaimers, trademark registration, and legal monitoring. |
| Dependence on Shopify; platform or payment disruptions affecting online operations. | Medium | Regular backups and contingency plan for alternative sales channels. |
| Increased competition from well-known e-commerce or beauty brands. | Medium | Focus on niche products, localized engagement, and leveraging physical storefront. |
Contacts
Appendix & Sources
Key Citations
-
SimilarTech - byjacobs.com technologies and traffic
Comprehensive technical and traffic data for the site, including payment integrations and CDN providers.
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SimilarWeb - byjacobs.com analytics profile
Traffic, engagement, demographic, and geography data for byjacobs.com.
-
Trustpilot - byjacobs.com reviews
Firsthand user reviews, sentiment themes, and volume of complaint data.
-
WHOIS/SSL Information - byjacobs.com
Domain age, registrar, DNS hosting, SSL validity and ownership.
-
Perplexity web reputation & complaints
Aggregated user complaints and scam checks, with noted mix-ups involving different 'Jacobs' entities.
Data Sources Used
Disclaimer
This report is based on public and third-party aggregator data as of the date above. Factual accuracy is limited by the reliability of those sources, and assessments are made without privileged access or management disclosure.