Executive Summary
Global Rank
#50,870
Monthly Visits
~1.10M
Avg Duration
1m 26s
Pages/Visit
2.84
Strategic Overview
First-mover advantage and brand recognition in French flea market listing segment, Established direct and organic search presence, Practical utility for event organizers and attendees.
Severe user backlash due to overwhelming advertising, Weak engagement and usability due to outdated, incomplete event data, Competition from larger, more diversified classifieds and events platforms, Limited technical or product innovation in recent years.
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsHigh Niche Traffic & Longevity
- Over 1 million visits per month, with dominant share from France.
- Operational for 18+ years, which supports established SEO and trust signals.
- Top 10 in classified event/category traffic rankings regionally.
Strong Brand Recall for Segment
- Widely cited in industry/guide sites for brocantes and vide-greniers.
- Frequent word-of-mouth for event organizers and hobbyist buyers.
- Direct and search traffic is the primary acquisition channel, signifying habitual usage.
The Bear Case
2 PointsSevere Reputation Risk
- Trustpilot and user forums overwhelmingly rate the site negatively due to aggressive advertising and data issues.
- Loss of user loyalty as former fans migrate to competing platforms.
- Advertiser model appears unsustainable at current user dissatisfaction levels.
Product Obsolescence & Competitive Pressure
- Site perceived as outdated and behind on features compared to general classifieds/platforms (e.g., leboncoin, eBay).
- Quickly losing ground to specialized or local competitors with fresher interfaces and stronger data curation.
- Minimal evidence of investment, product updates, or active business development.
Domain Integrity
The domain is mature (registered over 18 years), with secure DNS/SSL management by reliable French host OVH. No malware, phishing, or blacklisting flags appeared.
| Registrar | OVH |
|---|---|
| Domain Age | Oct 19, 2007 (18 years old) |
| Security Status |
Unlocked
SSL: E8
|
Reputation
20 Reviews
Sentiment Analysis
Reputation has deteriorated significantly as users consistently rate the site as unusable due to relentless ads and lack of updated, reliable event data.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
France
|
94.70% |
|
|
Belgium
|
1.80% |
|
|
Switzerland
|
0.70% |
|
|
United Kingdom
|
0.70% |
|
|
United States
|
0.70% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| French classifieds (e.g., leboncoin, paruvendu) | Loss of event traffic to all-purpose, easy-to-use sites with large user bases and better moderation. |
| Specialized event directories (e.g., vide-greniers.org, brocmania.fr) | Feature overlap and easier event search threaten Brocabrac’s dominance in local event aggregation. |
| Social and local event platforms (e.g., Facebook Events, Alentoor.fr) | Offer real-time updates, photos, and higher interactivity, appealing to modern audiences. |
SWOT Analysis
Strengths
- Long-established presence with high SEO and direct traffic
- Recognized brand within French flea market/brocante niche
- Solid domain security, compliance, and hosting credentials
Weaknesses
- Extremely poor user experience due to intrusive advertisements
- Stale, sometimes outdated data undermining credibility
- Lack of customer support and visible leadership
Opportunities
- Redesign site experience to attract lost users
- Expand event coverage and accuracy through better data partnerships
- Leverage social media and mobile for younger market
Threats
- Large, diversified classifieds and event platforms attracting core market
- Continued negative reviews leading to terminal brand decline
- Regulatory or ad technology shifts impacting monetization
Tech Stack
Hosting & DNS
Hosted with OVH, France’s largest web host, using OVH DNS for domain resolution.
Analytics/Advertising
Relies on Google Analytics and Google Tag Manager for measurement, and a mix of programmatic ad partners (Google Adsense, Amazon Publisher Services, Criteo, Teads, etc.), resulting in heavy ad saturation.
Email & Marketing
Email delivered via G Suite, Mailjet, and Mandrill. Uses Didomi for privacy consent management to align with European regulations.
Web Standards & Privacy
Uses HTTPS, multiple meta tags for SEO/social, and GDPR-compliant consent tools.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Loss of core user base due to usability and ad overload | High | Reduce ad frequency and streamline interface to restore historical value. |
| Erosion of organic traffic and event organizers migrating to competitors | High | Expand partnerships, improve event data quality, and invest in technology upgrades. |
| Negative word-of-mouth and brand decline | Medium | Active reputation management, prompt responses to user feedback. |
| Stagnation due to lack of innovation or fresh investment | Medium | Seek partnerships, alliances, or new capital to support platform refresh and future growth. |
Contacts
Appendix & Sources
Key Citations
-
SimilarWeb analytics for brocabrac.fr
Provides quantitative traffic and user engagement data for brocabrac.fr.
-
Trustpilot reviews of brocabrac.fr
Trustpilot hosts user reviews highlighting severe issues with advertisements and user experience.
-
WHOIS and SSL Data – brocabrac.fr
WHOIS and SSL certificate history confirming legitimate, long-term operation.
-
ScamAdviser independent safety analysis
3rd-party analysis rates brocabrac.fr as legitimate but notes negative user reviews.
-
Competitive traffic stats and niche ranking – WebsiteTrafficStats
Details comparable event directories and broader classifieds competitors in France.
Data Sources Used
Disclaimer
This report synthesizes data from public and commercial intelligence sources as of February 2026. All findings should be independently verified before investment decisions. No warranty of ongoing factual accuracy or future site status is given.