Executive Summary
Global Rank
#~4.51M
Monthly Visits
2,120
Avg Duration
3m 29s
Pages/Visit
4.68
Strategic Overview
Physical presence and local fulfillment in Dubai (Al Quoz Creative Zone)., Established brand with third-party media features and strong Google review profile., Same-day and express delivery differentiates offering in UAE market..
Highly competitive online florist sector in the UAE., Dependence on digital marketing and search visibility., Relatively low web traffic relative to large competitors..
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsProven Brand and Market Fit
- Strong review profile (4.5/5 on Google with 187+ reviews).
- Featured in Harper's Bazaar Arabia and The National, building brand trust.
- Offers premium products and bespoke arrangements for affluent Dubai clientele.
Sophisticated Operations and Tech Stack
- Shopify Plus backbone ensures reliability and scale.
- Integrates robust marketing, analytics, and conversion tools (Google, Facebook, TikTok, Clarity, Hotjar, Mailchimp).
- Secured payments with Stripe, Apple Pay, Visa, Mastercard, and regional options (Tabby, Tamara).
Multi-Channel Reach and Same-Day Delivery
- Omnichannel marketing across Instagram, Facebook, TikTok, and influencer platforms.
- Warehouse and local team in Dubai, offering rapid and scheduled deliveries.
- Responsive to customer service with WhatsApp and live chat integrations.
The Bear Case
3 PointsLimited Digital Traffic and Growth Ceiling
- Site visits trending down (from ~5,400 in September to ~2,100 in November 2025).
- Low global Alexa/SimilarWeb rank compared to major UAE e-commerce players.
- High dependence on paid and organic search for discovery.
Intense Local and Global Competition
- Competes with major online florists like 800 Flower, Ferns N Petals (FNP), and Others in the UAE.
- Barriers to entry in logistics and sourcing are moderate.
- Service differentiation (preserved roses) could be quickly replicated.
No Public Financial Disclosures
- No revenue, profit or funding data is independently available.
- Unable to verify size or profitability beyond sales claims and social proof.
- Small team (6–10 employees); business scale is likely boutique, not mass market.
Domain Integrity
Domain registered in 2018 with GoDaddy, valid SSL, standard ecommerce DNS, and no security warnings.
| Registrar | GoDaddy.com, LLC |
|---|---|
| Domain Age | Jun 17, 2018 (7 years old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
0 Reviews
Sentiment Analysis
No third-party fraud reports or scam warnings found; local Google reviews are strong and press coverage is positive.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
52.80% |
|
|
United Arab Emirates
|
40.70% |
|
|
India
|
6.50% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Online/UAE Florists (e.g., 800 Flower, FNP UAE, Bliss Flower Boutique) | Significant competitive pressure from established brands with larger marketing budgets and customer bases. |
| Marketplace Sellers (e.g., Amazon UAE, Noon with flower delivery) | Platforms with broader product offerings and high logistics capability attract price-sensitive customers. |
| Boutique Luxury Florists | Similar luxury-focused brands compete for high-end gifting market through bespoke design and customer experience. |
SWOT Analysis
Strengths
- Well-regarded brand in Dubai luxury gifting space.
- Over 180 positive public Google reviews.
- Established operational base and same-day UAE delivery.
Weaknesses
- Limited scale—small team, boutique operation.
- Relatively low web traffic versus market leaders.
- High customer acquisition costs for search/social.
Opportunities
- Leverage influencer marketing and partnerships for growth.
- Broaden product lines for corporate, event, and international sales.
- Enhance automation for efficiency in fulfillment and customer management.
Threats
- Substantial competition from larger, well-funded UAE florists.
- Price pressure from broader e-commerce platforms.
- Dependence on digital ads—algorithm changes could affect reach.
Tech Stack
Shopify Plus E-commerce
The store is built on Shopify Plus, providing reliability, security, and scalability for online purchases.
Cloudflare CDN & Security
Global CDN and DDoS protection ensure fast, secure delivery to customers in the UAE and internationally.
Analytics & Tracking
Integrations include Google Analytics 4, Clarity, Hotjar, Facebook Pixel, TikTok Pixel, and Mixpanel for conversion tracking.
Payments & Localization
Accepts global and UAE-local payment methods (Visa, Stripe, Apple Pay, Tabby, Tamara) and supports multiple currencies and languages (Arabic, English).
Live Chat & Customer Support
Multiple chat integrations (Gorgias, WhatsApp, Tidio) and responsive customer support features.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Drops in Web Traffic/Visibility on Search or Social Media | High | Continuous investment in marketing, SEO, and diversified channel strategy; expansion of social/influencer efforts. |
| Supply Chain Disruption (flowers, packaging, etc.) | Medium | Multiple sourcing partners and in-region logistics team enable some flexibility. |
| Negative Customer Reviews/Experience Goes Viral | Medium | Active customer service, transparent return/refund policies, and rapid escalation of issues. |
| Cybersecurity or Data Breach | High | Shopify Plus security, Cloudflare DDoS protection, regular software updates, and encrypted payments. |
| Regulatory/Legal Risks in UAE or Expansion Markets | Medium | Maintains standard terms of service and privacy statements, consults with local legal advisors. |
Contacts
Appendix & Sources
Key Citations
-
Official website: Black and Blanc Fleur
Main business website, company info, product catalog, contact and terms.
-
Google Places listing for Black and Blanc, Dubai
Confirms physical warehouse location, opening hours, phone, and high Google rating.
-
Company profile on LinkedIn
6+ employees, HQ in Dubai, public profile with engagement and specialty.
-
News: The National (UAE): Black and Blanc founder profile
Coverage on founder Hamed Eslamian and brand origin/growth story.
-
Harper's Bazaar Arabia: Best Dubai Florists
Black and Blanc listed among top 20 florists in Dubai.
-
SimilarWeb: blackandblanc-fleur.com traffic and engagement
Traffic figures, country split, bounce rate, and engagement metrics.
-
WHOIS records for blackandblanc-fleur.com
Confirms domain registration, SSL status, DNS configuration.
Data Sources Used
Disclaimer
This report is based on publicly available data as of the stated date. No evidence of fraud or major adverse activity was found, but potential investors must conduct direct legal and financial diligence before commitment.