Executive Summary
Global Rank
#~11.13M
Monthly Visits
100
Avg Duration
0m 0s
Pages/Visit
1.02
Strategic Overview
Niche market positioning: Focus on Indian stock images provides differentiation., First-mover advantage in Indian-themed image stock for commercial use..
Lack of brand presence and public reviews or trust signals., Extremely low traffic and limited user engagement., No disclosure of revenue, funding, or clear leadership team..
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsNiche Differentiation in Indian Visual Content
- Curated library of Indian-themed images appeals to a distinct creative market.
- Owned and operated by a physical media company in Mumbai, lending legitimacy.
- No direct competitor evidence in current traffic/tech data.
Technical Stability and Compliance
- Uses secure hosting, modern CDN, and up-to-date SSL.
- No malware, phishing, or blacklisting detected as of this review.
- Detailed legal and licensing documentation present.
The Bear Case
3 PointsLow Traffic and Unproven Demand
- Monthly visits are very low (~100 in recent months).
- High bounce rate and nearly zero time-on-site suggest limited engagement.
- No verifiable customer testimonials or large commercial clients.
Lack of Transparency and Social Proof
- No external validation from Trustpilot, BBB, or LinkedIn.
- No funding or revenue disclosures; business runs on bootstrap with no signals of scale.
- Leadership team not disclosed; unclear decision-makers.
Competitive Moat Is Weak
- Any large global or Indian-focused stock agency could enter this niche.
- No meaningful technical, network, or platform lock-in.
- Brand confusion risk due to similar names (e.g., Aura, aura.com).
Domain Integrity
Domain is over 7 years old, protected by reputable registrar and Cloudflare DNS, with valid SSL and no blacklists or safe browsing warnings.
| Registrar | GoDaddy.com, LLC |
|---|---|
| Domain Age | Mar 16, 2018 (7 years old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
0 Reviews
Sentiment Analysis
Business is nearly invisible on review platforms; no reported scams or negative news, but lack of feedback, testimonials, or major references limits trust.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
63.60% |
|
|
India
|
36.40% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Global stock photo agencies (e.g., Shutterstock, iStock, Getty) | Greater funding, brand awareness, and broader selection could quickly outcompete aurashots.com if they focused more on Indian content. |
| Niche Indian image marketplaces | Could offer similar themed content with more aggressive digital marketing or partnerships. |
SWOT Analysis
Strengths
- Unique focus on Indian imagery for advertisers and marketers.
- Legitimate, verifiable operating entity in India (AuraKomms Media Pictures Pvt. Ltd.).
- No malware, blacklist, or credible scam reports detected.
Weaknesses
- Very low web traffic and engagement.
- No verified revenue, funding, or customer base.
- Absent on review and business rating platforms.
Opportunities
- Grow via content partnerships with brands or Indian creative agencies.
- Invest in SEO and marketing to capture diaspora and international creative projects targeting Indian themes.
- Differentiate further with exclusivity or deeper metadata/tags for content buyers.
Threats
- Entry by large stock image players or domestic competitors.
- Potential misidentification due to similar names in the global market.
- Prolonged lack of growth could result in shutdown.
Tech Stack
Cloudflare CDN/Security
Website leverages Cloudflare for DDoS protection, CDN performance, and DNS resilience.
GoDaddy Hosting/Registrar
Domain registered and hosted through major, reliable US/Indian providers with mature support stack.
SSL & Security
Site runs on up-to-date SSL/TLS with ecdsa-with-SHA256 and current certificate. No detected malware or phishing.
E-Commerce & Frameworks
Custom shopping cart, jQuery, Laravel, and connections to common analytics and marketing widgets such as Google Adsense and Cloudflare Analytics.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Sustained lack of user traction leads to business failure. | High | Requires strategic partnerships, improved digital marketing efforts, and possibly a shift in service offering to boost engagement. |
| Impersonation or brand confusion with better-known 'Aura'-named brands. | Medium | Maintain clear Indian-market positioning, update brand collateral regularly, and monitor for conflicts. |
| Security breach or downtime impacting content delivery. | High | Site leverages Cloudflare and GoDaddy security practices and has a long history of secure hosting. |
| Legal dispute from use of images or contributor issues. | High | Comprehensive contributor and licensing agreements in place with recourse to Indian law. |
Contacts
Appendix & Sources
Key Citations
-
AuraShots on SimilarWeb: Analytics Overview
Traffic, engagement demo, and country share metrics for aurashots.com.
-
Website WHOIS & SSL Info (aurashots.com)
Domain age and registrar, SSL status, DNS and MX records.
-
Google Places - AuraShots Mumbai
Physical addresses and attribution to AuraKomms Media Pictures Pvt. Ltd.
-
Website Contact Scraper for aurashots.com
Emails, phone numbers, and public social profiles extracted from site and linked pages.
-
Perplexity QA - Practioner Due Diligence Results
Web search synthesis for trust, legal, reputation, and business owner footprint.
-
USPTO Trademark Search for “aurashots”
No US trademarks for this term; no public infringement or legal conflicts found.
-
Website Technology Profile - BuiltWith
Detected stack: Cloudflare CDN, SSL, Laravel, jQuery, GoDaddy hosting, Google Analytics.
Data Sources Used
Disclaimer
This report is based on external signals and open-source intelligence as of 2026-01-05. Evidence was gathered from automated and manual checks. Financial, customer, or legal status may change after publication. No guarantees of investment suitability or completeness are made; always conduct your own diligence for significant transactions.