Executive Summary
Global Rank
#34,846
Monthly Visits
~1.70M
Avg Duration
0m 49s
Pages/Visit
2.35
Strategic Overview
Long-standing presence in Android app ecosystem, SEO visibility and recognized brand among developers, Ad network relationships and data on Android market trends.
Intense competition from larger directories and direct APK distributors, Mixed public reputation and negative automated security vendor flags, Limited transparency on organizational structure and finances.
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsEstablished Android Market Data Platform
- Over 1.7M monthly visits with strong traffic from search
- Respected among app publishers and advertisers
- Has revenue (est. $13M/year) and operates profitably with small team
Operational Durability
- Domain active since 2010; survived market shifts
- No major legal or regulatory infractions
- Consistent technical updates and infrastructure investment
The Bear Case
2 PointsReputation and Security Concerns
- Conflicting third-party designations (some flag as phishing risk)
- Polarized user reviews, including scam/unsubscribe complaints
- No transparency on leadership or ownership
Competitive Vulnerability
- Overshadowed by Google Play, APKPure, APKCombo, and other aggregators
- Direct downloads and developer engagement shifting toward larger platforms
- Potential for revenue erosion if trust or search rankings decline
Domain Integrity
Domain is mature, Cloudflare protected, and uses current SSL protocols. WHOIS privacy enforced, and DNS records indicate robust international hosting and redundancy.
| Registrar | Cloudflare, Inc. |
|---|---|
| Domain Age | Jan 7, 2010 (15 years old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
8 Reviews
Sentiment Analysis
Reputation is sharply divided: a subset of users report scam fears or payment/withdrawal issues, but others highlight good ad value. External risk engines are conflicting.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
16.70% |
|
|
India
|
11.40% |
|
|
Vietnam
|
3.75% |
|
|
China
|
3.30% |
|
|
Morocco
|
3.10% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Play Store Directories | Google Play and related services dominate direct discovery and downloads, limiting AppBrain's market share growth. |
| Direct APK Hosting Platforms | Sites like APKPure, APKCombo, and A2ZAPK offer broader catalogs and higher traffic, threatening user retention. |
| Mobile App Analytics Providers | Firms like Appfigures, Apptopia, and App Annie provide market data/analytics with more funding, making it harder for AppBrain to differentiate. |
SWOT Analysis
Strengths
- Long operating history and SEO authority in Android ecosystem
- Strong technical infrastructure using Cloudflare and Google Cloud
- Global user base and brand recognition among developers
Weaknesses
- Polarized user reputation and unresolved scam complaints
- Anonymized ownership; lack of public leadership transparency
- Limited app developer engagement versus major competitors
Opportunities
- Expand analytics/insight features for niche developer needs
- Strengthen brand through transparency and reliable support
- Build partnerships for exclusive Android data or advertising
Threats
- Ongoing negative reviews or security blacklists hurt growth
- Major rival platforms erode relevance and ad revenue
- Potential regulatory or legal scrutiny in case of severe complaints
Tech Stack
Cloud Hosting & CDN
AppBrain leverages Cloudflare DNS, CDN, and SSL for global performance and security, and Google Cloud for scalable backend hosting.
Analytics and Ad Services
Uses Google Analytics, AdSense, and multiple advertising/attribution technologies, enabling detailed user tracking and monetization.
Email & Communications
Relies on G Suite and HelpScout for business and customer support communications. Mailgun/Mandrill used historically for transactional email.
Security Practices
Implements HSTS, DNSSEC, SPF, DMARC, Cloudflare anti-DDoS, and regular certificate renewals for sustained security posture.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Negative user reviews and scam allegations may harm brand reputation and future search rankings. | High | Monitor and respond to complaints, improve support and transparency, and invest in PR or review management if needed. |
| Phishing or security vendor blacklisting impacts user trust. | High | Regularly review and resolve automated security flags; maintain up-to-date protocols; engage with security vendors to clarify false positives. |
| Loss of competitive edge due to market consolidation or larger rivals. | Medium | Focus on niche features for Android developers, maintain lean operation, and seek partnerships where possible. |
| Opaque corporate and ownership structure could deter larger partners or investors. | Medium | Consider publishing information about leadership or business registration to boost transparency. |
Contacts
Appendix & Sources
Key Citations
-
AppBrain Business Profile on LinkedIn
Confirms company headquarters, employee range, and lack of leadership details.
-
Trustpilot Reviews for AppBrain.com
Summarizes user sentiment and common complaints.
-
ScamAdviser trust analysis for AppBrain
Ranks AppBrain as 'average to good' but flags owner privacy and skeptical review patterns.
-
Gridinsoft Security Vendor Report
Flags the domain as potential phishing; highlights automated risk engine controversy.
-
Company Overview and Revenue Estimate
Estimates annual revenue and company size.
-
Domain WHOIS for appbrain.com
Shows Cloudflare registrar, privacy, and domain creation date.
Data Sources Used
Disclaimer
This report compiles public and third-party data sources. No guarantee is made as to completeness or future accuracy. Investors should conduct their own final due diligence as material risks remain.