Executive Summary
Global Rank
#48,703
Monthly Visits
~1.15M
Avg Duration
1m 21s
Pages/Visit
2.74
Strategic Overview
Established brand in Saudi Arabia and GCC, Extensive retail presence (350+ stores), Proprietary product lines and in-house manufacturing, Operational scale with daily high-volume production, Strong relationships with suppliers and manufacturers.
Reputation risk from recurring complaints about delivery delays, Customer support experience lags regional peers, Heavy concentration in Saudi/GCC market exposes it to regional macro trends, Growing competition from digital-first and international beauty retailers.
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsDominant Regional Brand with Diverse Product Portfolio
- Founded in 1956, now one of the largest oud, perfume, and beauty businesses in the GCC.
- Operates 348 stores, 675+ products, and 132 brands with daily production capacity of 50,000 units.
- Strong brand visibility, trusted by GCC consumers, and benefits from deep market familiarity.
Public Market Disclosure & Corporate Governance
- Listed on the Saudi Exchange (Tadawul/4165), with transparent financial reporting.
- Governance structure includes seasoned executives and independent board members.
- Clear investor relations communications, accessible IR contacts, and published annual reports.
Resilient E-commerce and Omnichannel Growth
- Over 1.1M monthly online visits with robust e-commerce and mobile app channels.
- Adoption of modern payment gateways and local ‘buy now, pay later’ tools like Tabby and Tamara.
- Continued growth in digital and physical retail, with exposure to regional holiday demand peaks.
The Bear Case
3 PointsOperational and Service Bottlenecks
- Common complaints of slow deliveries and lackluster customer service.
- App and site experiences are sometimes reported as laggy or missing live agent chat.
- Order management features (like cancellations/edits) are limited for end users.
Medium Exposure to Market Saturation and Competition
- Faces growing competition from digital natives (e.g., Goldenscent, NiceOneSA) and global brands.
- Sector overall is price/promotional driven, eroding loyalty when service slips.
- Negative review trends could impact market share if not addressed.
Regional Macro & Concentration Risks
- Majority of site traffic and brand sales come from Saudi Arabia (>65%).
- Political, economic, or regulatory shifts in GCC could disproportionately impact core revenue.
Domain Integrity
The domain is over a decade old, held with a top registrar, secured by modern SSL, utilizes Cloudflare for DNS/edge, and has no blacklist or malware records.
| Registrar | GoDaddy.com, LLC |
|---|---|
| Domain Age | May 21, 2013 (12 years old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
0 Reviews
Sentiment Analysis
No major scam or fraud records found. Customer complaints focus on operational issues (shipping delays, support); product authenticity and quality are not questioned.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Saudi Arabia
|
65.60% |
|
|
United Arab Emirates
|
5.10% |
|
|
Egypt
|
3.50% |
|
|
United States
|
2.80% |
|
|
Bahrain
|
2.60% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| Saudi pharmacy and beauty mega-retailers (e.g., Nahdionline, Whites.net, NiceOneSA) | Broader product range, speedier logistics, aggressive loyalty programs. |
| Perfume/oud e-commerce specialists and local boutiques | Targeted marketing, curated selections, price undercutting, local influencer tie-ins. |
| Global beauty/cosmetics e-tailers (e.g., Bath & Body Works KSA, Faces.sa) | Brand cachet, international products, polished digital experience. |
SWOT Analysis
Strengths
- Strong brand reputation and name recognition in Saudi/GCC
- Vertically integrated (in-house manufacturing and distribution)
- Well-capitalized, public reporting and investor transparency
- Significant e-commerce and retail logistics capabilities
- Diverse product lines and partnerships
Weaknesses
- Customer service and shipping speed lag sector leaders
- Digital experience sometimes rated below major e-commerce peers
- Limited global brand recognition outside GCC
- Negative sentiment from operational inconveniences
Opportunities
- Leverage online platform for regional expansion (MENA, global exports)
- Develop premium/luxury and digital-exclusive product lines
- Partner with tech platforms for AI-driven personalization and support
- Capitalize on regional exposure during high-demand cultural events
Threats
- Rising e-commerce competition from global and regional players
- Evolving consumer expectations for fast support and delivery
- Potential currency/regulatory changes in GCC affecting cost structure
- Reputational risk if customer complaints are left unaddressed
Tech Stack
Cloud, Hosting & CDN
Amazon AWS, Microsoft Azure, and Cloudflare support scalable hosting and global content delivery, with multi-region redundancy and fast performance.
E-commerce & Payment Processing
Magento 2, Adobe Commerce, Salla, OpenCart, and supporting tools (CardinalCommerce, PayPal, Tabby, Tamara, Braintree, Amazon Payments) underpin strong checkout and regional payment flexibility.
Analytics, Security & Fraud Prevention
Full suite: Google Analytics, New Relic, Sift, Smartlook, Cloudflare Insights, fraud screening, and multi-tiered SSL (GlobalSign, WE1, LetsEncrypt, Comodo).
User Experience & Communication
Live chat (GetButton/SmarSupp), multi-language support (Arabic, English), React/Next.js for app-like UX, and robust social integrations.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Delivery and fulfillment delays leading to customer attrition | Medium | Invest in logistics partners, automate order tracking, and proactively communicate delays to manage expectations. |
| Reputation damage from unresolved service complaints | High | Upgrade support channels (including live chat), enforce service SLAs, collect and act on user feedback. |
| Concentration risk in Saudi/GCC market | Medium | Expand product distribution to target new geographies and partnerships outside the core GCC region. |
| Competitive disruption from digital-first entrants | Medium | Enhance digital user experience, invest in loyalty/retention programs, and maintain competitive pricing. |
Contacts
Appendix & Sources
Key Citations
-
Investor Relations and Annual Reports
Primary source for organizational structure, financial transparency, and board composition.
-
App Store Reviews – Almajed4oud
Highlights both product appreciation and negative sentiment about order experience and support.
-
SimilarWeb Traffic Analytics
Confirms high regional traffic, key geographies, and engagement metrics.
-
USPTO Trademark Search: almajed4oud
No trademarks for 'almajed4oud' in the US, reducing risk of international brand conflict.
-
Customer Complaints and Scam Reports Search
No evidence of fraud or scams; complaints are operational, not criminal.
Data Sources Used
Disclaimer
This structured summary distills publicly accessible data as of the stated date. Investors are advised to perform further due diligence, including review of financial reports and legal documents, before any decision.