Executive Summary
Global Rank
#169,709
Monthly Visits
327,400
Avg Duration
1m 50s
Pages/Visit
1.88
Strategic Overview
Strong multilingual e-commerce footprint, Distinctive brand with active trademark protection, Established direct-to-consumer logistics and payments infrastructure.
Numerous customer complaints about billing practices and refunds, Opaque ownership/entity structure, Skepticism over product health claims and varying efficacy.
Our Verdict
Upside & Downside Analysis
The Bull Case
2 PointsGlobal Distribution & Brand Awareness
- Available in 20+ languages, with shipping to over 90 countries.
- High monthly visits and strong category rank in Business & Consumer Services.
- Trademark applications in multiple jurisdictions signal intent to protect and expand the brand.
Scalable DTC Infrastructure
- Cloud-based architecture supports heavy global traffic without downtime.
- Offers multiple secure payment options (Visa, Mastercard, PayPal, Klarna, OVO).
- Modern analytics, live chat, multi-currency, and privacy tools indicate investment in user experience.
The Bear Case
2 PointsOperational & Support Risks
- Recurring complaints of unauthorized charges and difficult refunds; suggests possible systemic issues.
- Limited transparency on leadership, ownership, and regulatory or financial disclosures.
- Customer service inconsistencies and mixed real-world user outcomes.
Brand and Legal Risks
- Competing trademark filings (several 'Akusoli' applications, different owners in LT, CN) could result in brand confusion or legal disputes.
- Skepticism around the science and claims underpinning magnetic acupressure insoles can expose the company to scrutiny or advertising challenges.
Domain Integrity
Recently registered and privacy-locked domain with Google/Microsoft/TXT mail records, strong SSL, global CDN (Cloudflare), and legitimate registrar (GoDaddy). No phishing or malware detected.
| Registrar | GoDaddy.com, LLC |
|---|---|
| Domain Age | Mar 18, 2024 (1 year old) |
| Security Status |
Registry Locked
SSL: WE1
|
Reputation
19 Reviews
Sentiment Analysis
Official review channels are skewed positive with company engagement. Off-platform reviews (ProductReview, Reddit, Walmart) highlight a higher incidence of complaints about aggressive checkout flows, unauthorized charges, customer service gaps, and return/refund struggles.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
United States
|
25.40% |
|
|
Hungary
|
18.30% |
|
|
Canada
|
10.50% |
|
|
Czechia
|
10.00% |
|
|
Italy
|
4.80% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| DTC Insole Brands (e.g., Stepprs, CloudSole, Orthoback, Naturstep) | Aggressive competition on price, comfort claims, and social media advertising; low switching cost for customers. |
| Large Foot Care Retailers (pharmacies, Amazon, eBay) | Ability to undercut on price, return policies, and leverage existing logistics; risk of counterfeit or copycat sales eroding brand value. |
| Medical/Orthopedic Clinics | Can offer superior clinical validation and insurance reimbursement, though less focus on direct online sales. |
SWOT Analysis
Strengths
- High international traffic and reach
- Multiple languages and currencies supported
- Defensible brand via trademarks
- Strong technical and DTC toolkit
Weaknesses
- Opaque entity structure and leadership
- Inconsistent customer experience and refund practices
- Questionable health benefit claims
Opportunities
- Geographic expansion (new markets/languages)
- Broader orthotic or wellness product portfolio
- Improving transparency/customer support to boost reputation
Threats
- Regulatory action over false claims or aggressive billing
- IP disputes due to multiple trademark applicants
- Market saturation and price competition
Tech Stack
Cloud Hosting and CDN
Mix of AWS, Google Cloud and Cloudflare CDN for performance, uptime, and DDoS mitigation.
Analytics & Conversion
Google Analytics 4, VWO, Hotjar, Microsoft Clarity provide visibility into user behavior and funnel optimization.
Payments & Checkout
Supports major global cards (Visa, Mastercard, Amex), PayPal, Klarna and local payment methods; checkout flow has drawn some scrutiny for extra add-ons.
Customer Support
Live help via Freshdesk/Freshchat and AI chatbot; multilingual support center powered by Freshworks.
Privacy & Compliance
Cookie consent banner and privacy/terms pages; GDPR-friendly tools like OnDMARC, OAIC, Office of the Privacy Commissioner of Canada linked.
Marketing & Retargeting
Multiple remarketing pixels (Facebook, Google, TikTok), email marketing (Sendgrid), and social integrations.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Customer complaints about billing, refunds, and unauthorized charges | High | Improve checkout transparency and invest in dispute resolution portals; active Trustpilot monitoring and replies show some commitment. |
| Regulatory scrutiny/false advertising due to medical claims | High | Carefully worded disclaimers; avoid overt claims, but risk remains given product category. |
| Brand confusion or IP disputes from multiple trademark owners | Medium | Ongoing legal filings in US and EU; 'Akusoli' not yet a registered US trademark. |
| Supply chain or logistics failure affecting order fulfillment | Medium | Distributed shipping partners (DHL, UPS); customer tracking provided, but some reviews cite delays. |
| Negative press or viral reputational events | High | Brand monitors reviews, responds to customers, maintains active PR; no major negative news at this time. |
Contacts
Department Points of Contact
Appendix & Sources
Key Citations
-
Product complaints and review aggregation (ProductReview.com.au)
Independently verifies recurring billing, refund, and support complaints from real buyers.
-
Official site privacy/legal pages
Lists company legal entities, official policies, and contact details; supports evidence of global operation.
-
USPTO Trademark Search
Confirms multiple live applications for 'Akusoli', with varying applicants (LT, CN).
-
Trustpilot Akusoli reviews
Recent reviews and company responses illustrate public sentiment and support responsiveness.
-
SimilarTech / SimilarWeb traffic source
Provides monthly visitor count, top referrer breakdown, country mix and engagement metrics.
Data Sources Used
Disclaimer
This report is based on publicly available data collected as of 2026-02-22. While every effort was made to verify all findings, the accuracy and completeness of third-party data cannot be fully guaranteed. Investment or partnership decisions should be informed by further direct inquiry and, where necessary, legal due diligence.