Executive Summary
Global Rank
#23,298
Monthly Visits
~2.00M
Avg Duration
4m 20s
Pages/Visit
7.38
Strategic Overview
Large, Russia-focused audience with ~2M monthly visits and top category rank in agriculture., Established presence (domain long-lived since mid-2000s) and broad catalog of listings and subdomains serving regional markets., Integration with local analytics and ad networks (Yandex Metrika, Rambler) that support regional reach and monetization..
Marketplace model concentrates counterparty risk — fraud or poor listings by third-party sellers are plausible., Limited transparency on registrant/ownership in WHOIS reduces governance visibility., Some historical use of old front-end libraries (legacy jQuery versions) could raise security/maintenance costs..
Our Verdict
Upside & Downside Analysis
The Bull Case
3 PointsLarge, engaged audience in a niche vertical
- About 2.0M visits/month with low bounce (≈31.6%) and ~7.4 pages/visit — strong engagement for classifieds.
- Top country share concentrated in Russia (~93.8%), simplifying localized monetization and partnerships.
- Category rank shows leadership in Heavy Industry & Agriculture in SimilarWeb data.
Built-in monetization channels
- Uses regional ad networks (Yandex, Rambler, ADFOX) and shows cart functionality indicating direct commerce or lead generation.
- Numerous supplier subdomains and product listings provide immediate inventory for upsell or premium listing fees.
- Existing social and multimedia footprint (YouTube, Facebook, Instagram) supports marketing extensions.
Low technical entry barrier to scale
- Standard, widely-supported stack (nginx, HTTPS, common JS libraries) and hosting footprint that can be scaled or migrated.
- Evidence of long-term indexing (CrUX/CommonCrawl) helps SEO-driven traffic growth at modest incremental cost.
- Local integrations (Yandex Metrika, Russian ad networks) smooth regional customer acquisition.
The Bear Case
3 PointsMarketplace counterparty risk
- Platform lists many third-party sellers; disputes, bogus listings or payment fraud could surface and damage reputation.
- No evidence of escrow/payment protection policy surfaced in the collected signals — increases buyer risk.
- High share of organic/search traffic (≈62.6%) means sudden SEO visibility changes could materially reduce volume.
Limited corporate transparency
- WHOIS registrant field is null and public ownership details are sparse, complicating legal or vendor risk checks.
- No clear public filings, investor data, or audited financials were found; valuing the business would be guesswork.
- Absence from international trademark registers (USPTO search returned no matches) increases the risk of brand disputes or impersonation in other markets.
Technical & maintenance debt
- Signals show older JS versions and legacy artifacts (historical detection of older jQuery); these can hide vulnerabilities and increase maintenance cost.
- Dependence on regional hosting/ad stacks may complicate international expansion or introduce geopolitical hosting risk.
- If payments expand, missing clear payment-processing evidence could delay building compliant, secure flows.
Domain Integrity
Long-lived Russian agricultural marketplace domain registered through REGTIME-RU with delegated name servers; no Safe Browsing or crypto blacklist hits found, but registrant contact is not publicly listed in WHOIS.
| Registrar | REGTIME-RU |
|---|---|
| Domain Age | 1119211200 (epoch seconds) — approx. 2005 (WHOIS creation_date 1119211200) |
| Security Status |
Unlocked
SSL: Valid
|
Reputation
0 Reviews
Sentiment Analysis
No major scam reports or blacklist listings found; third-party reputation sources available in Russian-language search show site functioning as a classifieds portal. Platform-level complaints are not prominent in indexed sources.
Common Themes
Traffic Distribution
| Top Countries | Traffic Share | Trend |
|---|---|---|
|
Russian Federation
|
93.85% |
|
|
Finland
|
0.83% |
|
|
Belarus
|
0.79% |
|
|
Kazakhstan
|
0.48% |
|
|
Uzbekistan
|
0.31% |
|
Competition
| Competitor Type | Threat Analysis |
|---|---|
| General agricultural marketplaces / directories | Sites like agroru.com, agrobase.ru and direct.farm compete for B2B listings, classified traffic and ad revenue. |
| Specialist parts & suppliers | Platforms such as kramp.ru and pesticidy.ru serve specialized buyer needs (parts, agrochemicals) and may capture higher-margin transactions. |
| Regional classifieds and industry media | Localized classifieds and trade publications (zol.ru, glavagronom.ru) capture niche communities, events and advertiser dollars. |
SWOT Analysis
Strengths
- High monthly traffic (~2M) with strong engagement metrics.
- Category leadership in Heavy Industry & Agriculture (SimilarWeb category rank #1).
- Localized stack and ad/analytics integrations for the Russian market.
Weaknesses
- Registrant/ownership not published in WHOIS public output.
- Marketplace model shifts liability to platform when seller issues occur.
- Some legacy technical artifacts detected (older jQuery versions).
Opportunities
- Monetize via premium listings, targeted B2B services and logistics/escrow partnerships.
- Develop seller verification and insurance products to reduce buyer friction.
- Expand paid channels and regional partnerships to reduce organic dependency.
Threats
- Reputational damage from individual seller scams or disputed transactions.
- Search-engine or platform visibility changes could sharply reduce traffic.
- Competitive specialization by suppliers and vertical marketplaces capturing higher-margin flows.
Tech Stack
Hosting & Edge
Server IP located in Russia (A record 212.41.28.197); historical and current detections include Selectel, FastVPS and evidence of Cloudflare Radar listing. Primary web server reported as nginx.
Analytics & Ads
Uses Yandex Metrika, Google Analytics (historic/universal and classic tags), Rambler and ADFOX — consistent with region-focused traffic measurement and ad monetization.
Frontend / Platform
Common web technologies detected: jQuery (multiple versions including legacy 1.8.x and newer 3.7.1), Google Web Fonts, mobile viewport meta tags; evidence of custom cart functionality and embedded YouTube content.
Mail & DNS
MX points to mail.agroserver.ru; SPF DNS TXT record exists (v=spf1 ip4:212.41.28.197 +a +mx ~all). Nameservers are on fastdns24 network.
Key Risks
| Identified Risk | Impact | Mitigation |
|---|---|---|
| Third-party seller fraud or low-quality listings | High | Introduce/verify seller KYC, add escrow or recommended payment providers, implement stronger review moderation and clear dispute resolution policies. |
| Limited corporate transparency (WHOIS registrant not public) | Medium | Request corporate records from the operator, check local Russian registries, or require platform to publish legal entity and contact data for commercial partners. |
| Dependency on organic search traffic | Medium | Diversify acquisition channels (paid, partnerships, direct enterprise sales), and strengthen retention (accounts, subscriptions) to reduce volatility from algorithm changes. |
| Technical debt / legacy libraries | Medium | Audit front-end and server stacks, patch or upgrade legacy JS components, run periodic security scans and implement WAF/monitoring. |
| Regulatory / geopolitical hosting risk | High | Map critical infrastructure, maintain offsite backups, and consider multi-region hosting or contingency for cross-border clients. |
Contacts
Appendix & Sources
Key Citations
-
SimilarTech — site profile for agroserver.ru
Technology and traffic summary (monthly visits ~2M, server and core technologies).
-
SimilarWeb domain analytics snapshot (Oct 2025)
Traffic metrics: ~2.0M visits, bounce ~31.6%, pages/visit ~7.38, strong Russia audience share.
-
BuiltWith / technology stack report for agroserver.ru
Detailed tech stack detections including nginx, Selectel/FastVPS hosting signals, multiple jQuery versions and analytics providers.
-
WHOIS, DNS and SSL records (aggregated)
Registrar REGTIME-RU, creation_date epoch 1119211200, nameservers on fastdns24, A record 212.41.28.197, MX mail.agroserver.ru, SPF present.
-
Website contact scrape (public pages)
Many phone numbers across listing subdomains and social links (Facebook, Instagram, TikTok, Twitter, YouTube) discovered on listing pages.
-
Google Safe Browsing & crypto blacklist checks
No Safe Browsing threats detected; crypto scam sniffer shows not blacklisted.
-
Perplexity / aggregated web search for reputation
No prominent scam reports or consumer protection alerts found in indexed search results; Scamadviser flags site as generally legitimate.
Data Sources Used
Disclaimer
This report synthesizes third-party data snapshots and automated scans. It is not a legal, tax or full security audit. Facts (dates, counts, ranks) reflect the cited sources at the report date and may change; verify with original sources for transaction-level decisions.